The Advertising Council joined today with the USDA Forest Service and the National Association of State Foresters (NASF) to launch a new series of public service advertisements (PSAs) and an educational DVD for elementary school students designed to provide critical information to Americans about wildfire prevention. The PSAs and DVD are being distributed prior to the July 4th holiday, a time when many people go camping, have outdoor BBQs and light fireworks.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/adcouncil/44925/
The DRIVE4COPD national public health initiative today announced that it is partnering with the Country Music Association (CMA) to launch the Tune Up For COPD Songwriting Competition, featuring country music stars Billy Ray Cyrus and Patty Loveless. The competition challenges Americans to create a new DRIVE4COPD song to help raise awareness of chronic obstructive pulmonary disease (COPD). Last year, Loveless wrote the campaign anthem, 'Drive,' in honor of her sister Dottie, who died of COPD when she was only 48 years old.
To view Multimedia News Release, go to http://www.multivu.com/players/English/48274-boehringer-ingelheim-tuneupforcopd/
A little extra planning can lead to a lot of outdoor fun for busy families. That’s the message behind “The Mom on the Run Loves Lance” campaign launched by Lance® Sandwich Crackers in partnership with The Mom on the Run lifestyle expert, Colleen Burns. The goal of the program, which runs through June, is to provide families with tips to make the most of spending time together outdoors this spring.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/momslovelance/49830/
The Odyssey of Pioneers, the first world tour of an electric roadster, ended in Paris, at the LVMH Headquarters, with a cortege of artists and celebrities who came together for the occasion. Amongst them, Leonardo DiCaprio, who launched the tour six months ago in Basel, HRH Prince Albert II of Monaco and Bernard Arnault, President of the LVMH Group, all committed to the same sustainable development goal. The festivities organized for TAG Heuer’s 150th anniversary were brought to an impressive close.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/prne/tagheuer/46277/
New Year’s Resolutions are often hard to keep. By January many of us slip right back into our old routines. Senior Health and Nutrition Editor of Shape Magazine, Sharon Liao has some suggestions to help maintain your resolution and motivation throughout the year.
On the one-year anniversary of the earthquake that devastated Haiti, Tide Loads of Hope is releasing a short documentary film that shares stories of Hope, providing a glimpse into the lives of residents and relief workers in Haiti who have tirelessly worked to help rebuild the lives of those who lost so much.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/tide/48047/
What do you get when you cross a Sports Illustrated Swimsuit model with a hot new sports car? One cool app. Lexus and Sports Illustrated Swimsuit have fans revving their engines with the release of Lexus’ new TORI 500 racing app, available at Lexus.com/tori500 and iTunes.
The app brings to life an actual racetrack the automaker created in the shape of Sports Illustrated Swimsuit model Tori Praver’s body. Players of the TORI 500 game get to see what it’s like to race the all-new 2013 Lexus GS sport sedan around a larger-than-life, 3-D image of the supermodel.
To view Multimedia News Release, go to http://www.multivu.com/mnr/54771-lexus-gs-si-swimsuit-model-tori-praver-with-tori-500-racing-game-app
JOHNNIE WALKER®, the world’s best-selling brand of Scotch whisky, opened The JOHNNIE WALKER HOUSE™ in Shanghai’s Sinan Mansions on May 19, 2011. The JOHNNIE WALKER HOUSE™ is the first of its kind outside of Scotland and marks a new chapter for whisky culture in China. Interactive sensory journeys, inspirational forums and luxury dinners make this house a unique experience for every guest.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/johnniewalker/50382/
After pioneering the concept of antilock brakes (ABS) on motorcycles 23 years ago, BMW Motorrad USA announced today that it will be the first motorcycle manufacturer to offer ABS as standard equipment on its entire range of 2012 model year motorcycles.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/bmw/49653/
Revellers across the world will be able to see for themselves why there’s nothing like celebrating New Year’s Eve in Sydney, thanks to Tourism Australia’s latest digital and social media campaign.
Tourism Australia has created a short film overnight featuring footage downloaded by Sydney revellers sharing their New Year’s Eve experience via an iPhone app created specially to mark the year-end celebrations.
To view Multimedia News Release, go to http://www.multivu.com/mnr/53880-tourism-australia-new-year-s-eve-in-sydney-project-12-fireworks-video
Toyota today announced its “100 Cars for Good” program, which will award 100 vehicles over the course of 100 days to 100 deserving nonprofit organizations based on votes from the public.
Beginning March 7, 2011, registered 501c(3) non-profit organizations can apply online through Toyota’s Facebook page at www.facebook.com/toyota for a chance to win a Toyota Prius, Tacoma, Tundra, Highlander Hybrid, Sienna, or Sienna Mobility. A six-year 100,000 mile powertrain warranty will also be provided for each vehicle awarded. Applications submitted by March 21, 2011 will be reduced to 500 finalist organizations that will be in the running to win a vehicle. These final organizations will be selected by an independent panel of judges who are experts in the fields of philanthropy and social responsibility. Finalists can submit videos, create their own online profiles and rally their friends and supporters to encourage voting for their organization.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/toyota/48876/
Thousands of Haitian people have endured living on dirt floors amid stifling heat and tropical downpours since the Jan. 12, 2010, earthquake. But about 1,000 of Haiti’s most vulnerable people, particularly the elderly and young children, are finding some relief in temporary shelter structures provided by Haitian Relief & Missions (HRM) and its all-volunteer U.S. workers.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/haitian-relief-and-missions/48036/
