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If hectic weeknight schedules have you dialing for take-out or popping a pre-packaged meal in the microwave, Gordon Ramsay has a time-saving tool that will get you back in the kitchen and cooking healthy, homemade meals in no time. Philips Airfryer is Chef Ramsay’s at-home sous chef for cooking delicious dishes for his whole family. This simple, multi-tasking kitchen appliance uses air instead of oil to fry, roast, bake and grill a variety of foods for breakfast, lunch and dinner.
“This time of year can be quite the frenzy for our family, and a struggle to find time to cook healthy dishes,” said Ramsay. “The Philips Airfryer has been like having a sous chef in my home. It’s fast, easy and everything we make in it always comes out delicious, whether it’s sweet potato fries, juicy roasted chicken, or – my girls’ favorite – crispy kale chips.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7894851-philips-rapidair-airfryer/
KitchenAid, known for its iconic stand mixer and other kitchen essentials, is expanding its cookware and bakeware collections with new pieces and multi-piece sets that make great gifts for cooks of all levels. Further details about the products listed below can be found at www.KitchenAid.com/Kitchenware.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7283151-kitchenaid-expands-kitchenware-gifts-cookware-and-bakeware-collections/
STOUFFER’S®, provider of premium-quality frozen entrees, today announced that it will be simplifying recipes according to its new “Kitchen Cupboard” commitment. This new initiative will focus on shortening and simplifying recipes and only including ingredients consumers might find at home, like vine-ripened tomatoes, freshly made pasta, and real mozzarella.
This effort will begin with STOUFFER’S Lasagna with Meat and Sauce, one of the brand’s classic offerings. The simpler recipe will now contain fewer ingredients, but continue to offer the same great taste consumers know and love.
“What you put on the table matters to you, which is why what we put into each dish matters to us,” said Chef Robert Fedorko, Director of Culinary Innovation of Nestlé USA, STOUFFER’S parent company. “STOUFFER’S upholds a standard of providing great tasting meals made with quality ingredients and culinary expertise. We’re excited to share our Kitchen Cupboard commitment so that consumers can continue to feel confident in serving STOUFFER’S meals to their families.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7904951-stouffers-kitchen-cupboard-commitment/
More than 46 million turkeys will be cooked this Thanksgiving holiday, according to the National Turkey Federation, but many families aren’t taking the specific actions needed to reduce their risk of foodborne illness. In an effort to help protect Americans from foodborne illness during the Thanksgiving season and throughout the year, the Ad Council is partnering with the U.S. Department of Agriculture (USDA)’s Food Safety and Inspection Service to launch new public service advertisements (PSAs) on behalf of their national Food Safe Families campaign.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7383451-usda-ad-council-launch-psas-help-families-protect-from-foodborne-illness-this-thanksgiving/
Sears, a leading integrated retailer, is launching a Connected Solutions flagship store that simplifies the way people shop for their connected home. Located at The Shops at Tanforan in San Bruno, Calif., it features a living room, kitchen, nursery, workout room, garage and outdoor area, so members can experience the benefits of smart technology firsthand. Nationally, Sears is expanding its Connected Solutions assortment to hundreds of stores, offering one of the industry's largest cross-category selections of smart technology products. Online, members can experience the San Bruno store and shop for an even wider selection of smart products on the new Sears Connected Solutions site.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7551551-sears-connected-solutions-flagship/
Sandra Lee is an internationally acclaimed expert in all things food and entertaining and is best known for her cooking made easy approach. By using ready-made store-bought foods, she makes serving up delicious, yet approachable everyday meals and party favorites look easy.
To kick off the fall season, Bob Evans has teamed up with the celebrity chef to offer numerous mealtime solutions to busy families on the go made with their collection of side dishes that range from mashed potatoes to macaroni and cheese. Found in the refrigerated section of most local grocery chains, busy families can turn to them as a solution for a simple side dish or use them as a key ingredient when making one of the fun, semi-homemade recipes found at www.bobevans.com/recipes.
“I’m thrilled to be working with Bob Evans – their grocery food products are delicious and offer quality ingredients like their potato side dishes made with real potatoes, real milk and real butter,” said Sandra Lee. “I appreciate the notion of quality side dishes that save time, taste homemade and go from package to table in a matter of minutes. I’m all about making life easier, so I’m happy to share my newest trick in the kitchen and will be turning to Bob Evans sides as I plan my fall and holiday recipes.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7484151-bob-evans-farm-fresh-ideas/
KitchenAid has introduced a new spiralizer attachment for its iconic stand mixer that gives cooks fresh new ways to get creative with fruits and vegetables. Available now at Sur La Table and at the beginning of August on KitchenAid.com, the spiralizer attachment carries a suggested retail price of $129.99.
“The spiralizer is powered by the KitchenAid stand mixer and operates virtually hands-free, simplifying the process of fixing a quick and healthy meal,” said Beth Robinson, senior brand experience manager for KitchenAid. “Whether putting a healthy twist on a traditional recipe, or creating something completely original, the spiralizer gives cooks more ways to make delicious meals with fresh produce.”
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7541651-kitchenaid-spiralizer-attachment/
Sabra Dipping Company, maker of America’s best-selling hummus, has launched the most significant campaign in U.S. hummus history and along with it… a more mindful pre-dinner meal occasion for the American consumer. A national broadcast and digital campaign introduces the ‘Unofficial Meal,’ inviting consumers to foster a pre-dinner ritual that revolves around fresh, real food and human connections.
“We are on a mission to inspire consumers to start a tradition around the kitchen counter, creating a daily ritual of enjoying fresh food together,” said Eugenio Perrier, Sabra’s chief marketing officer. “Eating wholesome food should be easy as should finding fresh ways to create connections, embrace those you care about and enjoy a relaxed moment together. It is this sentiment we seek to bring to life through the Unofficial Meal.”
The campaign titled “Sabra. Welcome to the Unofficial Meal” debuts April 18th with 15 and 30 second spots that depict the Unofficial Meal as family and friends finally unwind, gather and graze after a long day. Fresh dips and vegetables are laid out on the countertop and it is clear that for this moment, it is perfectly fine to help yourself, open up, share a laugh and leave behind formalities. The creative includes filmed footage, animation and a charismatic voice to convey the enjoyment of this occasion. Fully integrated digital, PR, social and experiential activations will help deliver campaign messaging across platforms.
To view the multimedia release go to:
http://www.multivu.com/players/English/7754651-sabra-campaign-unofficial-meal/
