For nearly a week beginning March 11, fans of Goody\'s and BC Powders can help choose a race car paint scheme designed by wounded hero from Wounded Warrior Project, Cory Collins, and Victory Junction camper, Eleanor Bolton, with the assistance of renowned motorsports artist Sam Bass. The designs will be showcased on a race car during pre-race ceremonies on April 3 at the Goody\'s Fast Relief 500 at Martinsville Speedway in Virginia.
As part of the Pick A Powder campaign (www.pickapowder.com), country music superstar Trace Adkins and racing legend Richard Petty have a friendly rivalry to see which pain relief powder -- BC or Goody\'s - is toughest on pain. One thing the stars do agree on is giving back to causes near to their heart - Wounded Warrior Project for Adkins and Victory Junction for Petty. Goody\'s and BC are making both philanthropic organizations a pivotal aspect of the Goody\'s Fast Relief 500.
Music icon Barry Manilow today revealed his long struggle to manage a serious heart disease called atrial fibrillation (AFib). He has joined with Sanofi US to kick-off Get Back in Rhythm™, a national education campaign to raise awareness about AFib, and to encourage people to learn more about all the risks of AFib and the importance of keeping the heart in rhythm.
Today, approximately 2.5 million Americans have AFib and that number is expected to grow to 12 million by 2050. A serious heart disease that causes the heart to race and beat out of rhythm, AFib can lead to permanent heart damage, heart attack, heart failure, stroke and death.
To view Multimedia News Release, go to http://www.multivu.com/mnr/51813-get-back-in-rhythm-barry-manilow-afib-awareness
Memphis, TN/Concord, NC -Country music superstar Trace Adkins, and racing legend and NASCAR Hall of Famer Richard Petty just can’t keep out of each other’s worlds. The latest video released as part of BC and Goody’s Pick A Powder campaign shows Richard Petty rocking out on the keyboard while waiting for Trace Adkins’ reaction. Since the campaign started in early 2010, they have been in a friendly rivalry with each other over the air waves, on Facebook, and in videos at PickAPowder.com, all in an effort to get the most fans to join their team and to show who experiences the most pain.
The Take Me Fishing™ campaign knows that unforgettable memories are rarely made in front of the TV or while playing the latest video game simulating “real-life.” That’s one reason why during National Fishing and Boating Week — June 4 – 12 — Take Me Fishing™ is urging kids, families and outdoor adventurers to celebrate summer the “old-fashioned way” — by getting outside and making some real memories on the water. To sweeten the pot, they’re even offering up a trip for four in the 'Memories on the Water' video contest on Facebook!
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/takemefishing/50151/
Eighty-two percent of young adult drivers (16-24) have read a standard text message while driving, according to a national survey conducted by the Ad Council. In an effort to educate young drivers about the dangers of texting while driving, the State Attorneys General and Consumer Protection agencies, the National Highway Traffic Safety Administration (NHTSA)and the Ad Council are launching a new public service advertising campaign (PSA) nationwide. The campaign includes TV, radio, outdoor and digital PSAs. Additionally, to extend the campaign messages online, new Facebook, Twitter and YouTube social media channels go live today.
To view Multimedia News Release, go to http://www.multivu.com/mnr/51785-ad-council-texting-and-driving-prevention-nhtsa-state-attorneys-general
A Squared Entertainment and By Kids For Kids Co. team up with CreditReport.com to launch Warren Buffett’s Secret Millionaires Club “Learn and Earn” financial literacy promotion. An expansion of the Secret Millionaires Club animated series that features Warren Buffett mentoring a group of kids through their own business adventures, key aspects of the campaign include: the “Learn and Earn” promotion, which offers educational materials for kids in grades 3 – 6; the “Grow Your Own Business” Challenge — based on Mr. Buffett’s financial lessons — which invites kids to submit ideas for their own entrepreneurial endeavors for the chance to win $5,000 with finalists given the opportunity to present their business ideas to Mr. Buffett himself in his hometown of Omaha; and the premiere of the first Secret Millionaires Club television special debuting October 23 (1 p.m. ET) on The Hub TV network.
To view Multimedia News Release, go to http://www.multivu.com/mnr/51713-creditreport-com-learn-and-earn-secret-millionaires-club-warren-buffet
The scene is set. Hundreds of glass beakers are stacked one on top of the next, containing every imaginable fuel source—from hydrogen to ethanol, natural gas and algae oil—to form a larger-than-life wall. Suddenly, a Lexus LS 600h approaches, accelerates and shatters the wall, creating a kaleidoscope of glass and liquids. The voice-over states: “Lexus Hybrid Drive technology is designed to optimize any fuel source on the planet, even those we don’t know about yet.”
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/lexus/50670/
The National Campaign to Prevent Teen and Unplanned Pregnancy is joining the Ad Council to debut a groundbreaking first-ever national multimedia public service campaign designed to reduce the rates of unplanned pregnancy among unmarried young adults in the U.S. The three-year campaign directs sexually active women ages 18-24 to Bedsider.org, a new comprehensive online and mobile program, to help them find the right birth control method for them and use it carefully and consistently in an effort to prevent unplanned pregnancy.
To view Multimedia News Release, go to http://www.multivu.com/mnr/53114-ad-council-tnc-bedsider-org-unplanned-pregnancy-tools-advice-english
The Advertising Council joined today with Lumina Foundation and the American Council on Education (ACE) to launch a new series of public service advertisements (PSAs) on behalf of their national KnowHow2GO campaign designed to encourage low-income and first-generation students to take the steps necessary to prepare for college.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/adcouncil/49236/
PickAPowder.com, the friendly rivalry campaign between Trace Adkins and Richard Petty, is giving fans a chance to not only fight tough pain but also help children fighting for their lives and injured service members fighting for our country. Fans of BC and Goody\'s powders will notice new packages on the shelves branded with familiar faces and charity logos.The new packaging showcases the support of two charities personally selected by country music superstar Trace Adkins and racing legend and NASCAR Hall of Famer Richard Petty. With each purchase made between January 1 and March 31 of these specially marked boxes of BC or Goody\'s, fans of Richard Petty and Trace Adkins will be helping to give back to the organization affiliated with each man and each brand. To donate to these causes, visit www.victoryjunction.org or woundedwarriorproject.org.
Save the Children and The Advertising Council announced today the launch of a national multimedia public service advertising (PSA) campaign designed to raise awareness of the preventable and treatable causes of childhood death in the developing world. The new campaign shows Americans that they can have a significant impact on saving and improving the lives of at-risk children and newborns by supporting the deployment of local health workers.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/adcouncil/43767/
Maytag brand’s new “What’s Inside Matters” campaign goes beyond their familiar product story to explore the more human side of dependability. And as part of that exploration, the brand is launching Faces of Dependability, a multi-media effort that will promote their ongoing relationship with the Boys & Girls Clubs of America (BGCA) as well as start a conversation about the quality they value most - dependability.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/maytag/49883/
