To coincide with Valentine’s Day, the Ad Council, R/GA and an unprecedented group of brand partners launched, “Fans of Love,” an extension of the iconic Love Has No Labels campaign. The new PSAs, filmed live at the NFL Pro Bowl in Orlando in January, put a twist on the traditional kiss cam by replacing it with an unbiased camera that features all forms of love –friendships, families and romantic relationships– across race, religion, gender, sexuality, ability and age. The goal of the campaign has always been to flood culture with a message of unbiased love, but this year, they’re doing so by actually reframing an iconic part of culture.
“On Valentine’s Day ‘Fans of Love’ highlights that love has the power to bring people together regardless of our differences – a message that is more important now than ever,” said Lisa Sherman, president and CEO of the Ad Council. “We hope that this new creative will encourage all of us to reflect on our own biases and the role we can play in creating a more accepting and inclusive world.”
Employees and consumers are gaining greater influence over corporations' behavior thanks to a surge in e-commerce and social sharing, according to Sodexo's 2015 Workplace Trends Report, released today. A new form of public accountability, dubbed "Rateocracy," is putting unprecedented pressure on companies to act transparently, highlighting one of the major shifts in how the workplace is changing in response to technology and cultural expectations.
The report provides an in-depth analysis of nine notable implications accompanying this new era of Rateocracy, including the need for constant real-time reputation management and the new role of the CEO, which is to communicate an honest and aspirational vision that connects employees and consumers. Transparency is particularly important in addressing public relations challenges that are increasingly being amplified through social channels.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7065233-sodexo-workplace-trends-report/
Siegfried & Roy will introduce the world to the newest additions to their animal family when four six-week-old tiger cubs make their first appearance at Siegfried & Roy’s Secret Garden and Dolphin Habitat at The Mirage Hotel & Casino on September 12 at noon.
Born on August 5 at the Secret Garden to mother Indira and father Svengali, these are the first tiger cubs to be introduced at The Mirage in five years. Animal lovers from around the world will be able to watch and follow the cubs’ journey using the Twitter and Instagram handle @SARMOTIcubs and on Facebook at Facebook.com/SARMOTIcubs.
“Our newest ‘Ambassadors of Conservation’ play an important role in our never-ending quest to protect these animals,” said Roy. “It is imperative to continue our conservation efforts to save these magnificent tigers for future generations to enjoy and cherish.”
“It is always exciting to welcome new members to our family at The Mirage,” said Siegfried. “We are pleased to introduce these magical creatures to the world to relish in their beauty and are thrilled that people across the world can watch the cubs grow and learn on Instagram, Twitter and Facebook.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7621651-mirage-siegfried-roy-tiger-cubs/
November is National Family Caregivers Month and AARP is launching a national campaign to bring awareness to the important role that family caregivers play in the lives of their loved ones. AARP's Random Acts of Kindness for Caregivers contest will begin on October 15 with the goal of encouraging people to recognize and reward caregivers - many of whom spend 18 hours per week providing care like bathing, dressing, preparing meals, administering medications, driving to doctor visits or paying bills - in small but meaningful ways.
“Caregiving may be one of the greatest expressions of love and it's woven into the lives of one in six adults,” says AARP Family and Caregiving Expert Amy Goyer, author of the new book Juggling Life, Work and Caregiving. “A staggering 40 million family caregivers provide support for loved ones and, as a caregiver myself, I know that the smallest acts of kindness - like holding a door for someone pushing a wheelchair, surprising them with flowers, or even taking a caregiver's dog for a walk - can be memorable moments in the life of a caregiver.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7607231-aarp-caregivers/
PetSafe® Brand, an industry leader in the development of innovative pet behavioral, containment and lifestyle product solutions, is encouraging dog owners to get outside with their pet this spring through its new outdoor campaign.
“Let’s Go Outside” promotes the importance of a fit lifestyle for pets, which is essential for maintaining good health and quality of life. Pet parents play a key role in making sure their dogs get regular physical activity.
To view the multimedia release go to:
http://www.multivu.com/players/English/7808351-petsafe-lets-go-outside-campaign/
Desso, a global carpets, carpet tiles and sport pitches company, is making all its carpet tile products come to life with ‘DESSO 3D Textures™’ - made available on a free online database. These textures help architects & designers create inspirational visuals - all based on the latest carpet designs from Desso.
The choice of materials including the texture of the floor play a significant role in the interior design of a building - especially as we spend on average 90% of our time indoors - and the new tool from Desso will improve the efficiency of the design process.
To view Multimedia News Release, go to http://www.multivu.com/mnr/64156-carpet-creativity-desso-3d-textures
Early findings from a major research initiative of the Crohn’s & Colitis Foundation of America (CCFA) suggest that specific bacteria play a central role in Crohn’s disease and ulcerative colitis (UC), also known as inflammatory bowel diseases (IBD). The evidence raises the possibility of developing new treatments to target the gut microbiome—the “ecosystem” of microbes populating the intestines—linked to the development of IBD.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7204351-crohn-s-colitis-foundation-of-america-gut-bacteria-new-strategies-to-prevent/
The TOEIC Program recently launched Why English Matters, a new content-based website that seeks to build awareness and share information about the important role that English-language proficiency plays in the global economy.
Why English Matters features a new video documentary series that explores the role of English through interviews with human resource managers and decision makers from leading global organizations. The site also features related research and news articles about the impact of effective English communication skills for the international workforce.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/7056051-ets-toeic-program-why-english-matters-website-documentary-series
Today, the manufacturing industry made history, breaking the Guinness World Record for the “World’s Largest Coin Mosaic” during the International Manufacturing Technology Show (IMTS). In an effort to raise awareness of the vital role the manufacturing industry plays in the U.S. economy and the opportunities it presents for the next generation of workers, the mosaic incorporated more than $65,000 worth of coins – the amount of money manufacturing contributes to the U.S. economy each second.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7101156-sandvik-guinness-world-record-largest-coin-mosaic-international-manufacturing-technology-show-imts/
In a grand launch event at Ferrari World Abu Dhabi, Miral unveiled the new identity for the Yas Island destination. Designed to reflect the destination’s ethos, the new brand identity is a vibrant representation of an Emirati-bred, world-class destination that is home to a multitude of leisure, cultural, social, and business attractions suited for all audiences.
HE Mohamed Khalifa Al Mubarak, Chairman of Miral, commented: “Through its efforts to develop a world-class leisure and entertainment destination, Miral is playing a key role in supporting the efforts of the Abu Dhabi Vision. Tourism is a significant pillar of the Emirate’s growth and development plans, and the evolution of the Yas Island brand is a natural next step as the destination itself continues to evolve. The way in which Yas Island is being developed ensures that it will continue to be a major proof point for Abu Dhabi as a truly global destination.”
To view the multimedia release go to:
http://www.multivu.com/players/uk/7936651-miral-unveils-new-identity-for-yas-island/
Topics covered by Shaikh Ahmed Moait:
1. Building habits inside the house
2. Mutual agreement between the spouses
3. Youth!! please listen before the damage is done
4. children show their love by imitating you
5. Cleanliness
6. We are all just a bunch of habits
7. Do you eat according to principle or habits
8. I have to be a role model!!
This Sunday, June 19th, as we celebrate fathers across the nation, new research finds that contemporary norms of fatherhood emphasize men’s involvement with their children in addition to the traditional role of financial provider. Further, the number of hours that fathers work is not strongly related to fathers’ involvement with their children. Rather, “new fathers” appear to be cutting back on, or incorporating their children into, their leisure time.
“Over the past two decades, fathers have become more involved in all aspects of their children’s lives,” says Kenneth Braswell, National Responsible Fatherhood Clearinghouse (NRFC) Director. “Fathers continue to feel strongly about providing for their children while taking a more active role in other key activities such as meal preparation, bathing, and bedtime routines.”
Further, the Pew Research Center notes that six-in-ten Americans (58 percent) say it is “extremely important” for a father to provide values and morals to his children and roughly half say it is extremely important for a dad to provide emotional support (52 percent).
To view the multimedia release go to:
http://www.multivu.com/players/English/7858651-ad-council-nrfc-makeamoment-fatherhood-psa/
