UNCF and the Ad Council are joining Paramount Pictures to launch a series of public service advertisements (PSAs) featuring footage from the upcoming film SELMA and original music written for the film by Common and John Legend. The :30 television spot, created pro bono by Paramount Pictures, will air on television stations in donated media around the country starting this week.
The PSAs are an extension of UNCF and Ad Council’s Better Futures campaign which aims to help African American students get to and through college by demonstrating how an investment in young people is an investment in all our futures. The campaign is a focused effort to remind Americans that their investments in education can change the life of a well-deserving student, and more importantly, the lives of generations to come.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7390751-uncf-ad-council-join-paramount-pictures-to-close-the-african-american-college-completion-gap/
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The Casting Couch
Professor Puppet and Sasha Snow discuss about the casting couch situation in Hollywood. Sasha is an aspiring actress who’s trying to get her way through stardom. Everyone knows that it’s hard to achieve one’s dream of becoming a celebrity but it’s definitely even harder for women because it frequently happens that a producer would leave some subtle impression of a Quid pro quo “this for that” situation. Say, a producer would solicit some sexual favors in return of becoming a cast in a show. Sasha, in her experience, has a few to mention just like male producers would come up to her and would say something in a smooth connotative language but the meaning is still the same. In a form of straight forward language, it only means one thing and that is “I want to f*ck you”. So it’s like this, they’re just working it out in a professional context like getting drinks here and there, wining and dining, etc. But behind the scenes there are some celebrities out there who made their way through the top by sleeping with everyone in the corporate ladder.
Pro-audio brand RØDE Microphones is excited to announce the ‘My RØDE Reel’ international short film competition, conceived to nurture emerging, independent filmmakers and give them the opportunity to share in more than US$70,000 in prizes.
Running from March until June, the aim of the ‘My RØDE Reel’ contest is to encourage filmmakers from all walks of life to get out in the field, creating films and continually improve their craft.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/66061-rode-reel-international-short-film-contest
Epson and 4Wall Entertainment help deliver the ultimate projection mapping experience for UNLV Runnin’ Rebels basketball fans. 4Wall Entertainment, a leading event equipment company specializing in providing quality lighting and video equipment, chose Epson Pro L25000U Laser WUXGA 3LCD projectors to power UNLV’s immersive pregame experience through the art of projection mapping across Tarkanian Court at the Thomas & Mack Center.
To bring Tarkanian Court to life, 4Wall Entertainment and Epson joined forces to identify and deliver a reliable laser projector solution that seamlessly merged with oogoog productions content and distribution system. Utilizing the pixel mapping technique for accurate tracing of all lines of the court, and alpha mask creation for pinpoint accuracy, the pregame show includes 3D modeling, motion graphics, video and text overlays. Eight Epson Pro L25000U laser projectors are installed above the court and programmed to converge together displaying one large image over the entire court. From sharper images and brilliant colors, to flexibility without drawbacks of restrictive technology equipment, Epson laser projectors provide the utmost support needed for a larger-than-life pregame experience. View live video of the pregame show here, vimeo.com/258161237/2607a7b8f0.
To view the multimedia release go to:
https://www.multivu.com/players/English/7820756-epson-4wall-entertainment-projection-mapping/
Taking center stage at the 2016 Chicago Auto Show are more than 20 vehicles that made their world debut during the Media Preview including the Kia Niro, Ram Power Wagon, Nissan Armada, Toyota Tacoma TRD Pro, Chevrolet Trax, Hyundai Santa Fe and Infiniti Q50 among others. More than a dozen concept cars are also on parade, including the Acura Precision, Buick Avista, Genesis Vision G, Kia Telluride and Nissan Murano Winter Warrior.
This year marks the 108th edition of the Chicago Auto Show. First staged in 1901, the Chicago Auto Show is the largest auto show in North America and has been held more times than any other auto exposition on the continent. The show runs from Feb. 13-21 and opens at 9 a.m. each day. There are nearly 1,000 different vehicles on display throughout the more than 1 million sq. ft. of McCormick Place.
To view the multimedia release go to:
http://www.multivu.com/players/English/7660251-chicago-auto-show-2016/
The STIHL® TIMBERSPORTS® Series announced today that the premier U.S. lumberjack sporting event will be held outside one of the biggest cities in the United States – Chicago. The Series’ U.S. Pro and Collegiate Championships will be held at the Tinley Park Convention Center, located in Chicago Southland, on July 15 and 16.
The STIHL® TIMBERSPORTS® Series – The Original Extreme Sport – pits the top lumberjack athletes from across the country in thrilling and grueling wood chopping, cutting, and sawing competitions. For the third straight year, the Championships will air on the ABC network in the fall. The Professional Series will also re-air on ESPN and ESPN2.
To view the multimedia release go to:
http://www.multivu.com/players/English/7760851-stihl-timbersports-2016-announcement/
Americans love their sports, but not all sports get the love and attention they deserve. That’s why USA Curling and Cheetos, one of the flagship brands from PepsiCo’s Frito-Lay division and makers of new, limited-edition Cheetos Winter White Cheddar Curls, are teaming up to dance - and curl - their way into America’s hearts.
Cheetos tapped musical sensation Todrick Hall and pro football friends Vernon Davis and LaDainian Tomlinson to create a new dance move, “The Curl.” The dance is designed to win support for the unsung heroes of the sheet (that’s the ice for curling newbies) leading up to USA Curling’s big competition this February. The music video, “Teach Me How to Curl,” is available now on Todrick’s and Cheetos’ social channels.
To view the multimedia release go to:
https://www.multivu.com/players/English/8248751-cheetos-curling-todrick-hall-vernon-davis-ladainian-tomlinson/
KitchenAid, long known for the power, durability and eye-catching design of its iconic countertop appliances, is introducing the most powerful blender in the market.
Scheduled for availability in May, the new KitchenAid® Pro Line® Series Blender will be offered in two models launching exclusively at Williams-Sonoma. Both models feature a 3.5 Peak HP motor, a self-cleaning cycle and a 10-year warranty. The upgraded models provide the added convenience of a dual-wall Thermal Control jar that quickly heats blended ingredients in as little as four minutes, stays cool to the touch, and retains the temperature for hot soups and sauces. They also feature three pre-set Adapti-Blend™ recipe programs for Soup, Juices and Smoothies.
To view the multimedia release go to:
http://www.multivu.com/players/English/7766752-kitchenaid-pro-line-series-blender/
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This Father’s Day, help Dad take his kitchen skills to the next level with top-of-the-line gear from KitchenAid. Whether entertaining guests or cooking for the family, the new KitchenAid Pro Line Blender, Professional Grade Cutlery and Precision Press Coffee maker are gifts that will keep him at the top of his game all year long.
“Even the most skilled home cooks can benefit from extra power and precision,” says Beth Robinson, senior brand experience manager for KitchenAid. “The sleek design and high performance features of our countertop appliances and cutlery make them go-to gifts for dads looking to expand their toolkit and elevate their techniques.”
Pro Line Series Blender
What better way to celebrate dad than with a tool that boasts the most power? The new KitchenAid Pro Line Series Blender, most powerful home blender on the market, is available in two models exclusively at Williams-Sonoma. Both models feature a powerful 3.5 Peak HP motor, a self-cleaning cycle and 10-year limited warranty. The upgraded models provide the added convenience of dual-wall Thermal Control jar that allows the blender to heat blended ingredients in as little as five minutes while staying cool to the touch and retaining the temperature of hot soups and sauces. The upgraded model also comes with three pre-set Adapti-Blend™ programs for Soups, Smoothies and Juice. As an added bonus, these new additions are a perfect way to help and inspire Dads to prepare healthier, more nutritious meals.
To view the multimedia release go to:
http://www.multivu.com/players/English/7766756-kitchenaid-fathers-day-2016/
The Partnership for Drug-Free Kids, a national nonprofit dedicated to reducing substance abuse among adolescents, today launched a new multimedia campaign for teens that illustrates some of the pressures they face, including peer pressure to drink and use drugs, issues with body image and bullying, among others. The “Who Controls You” campaign breaks this month and was created pro-bono by advertising agency, Hill Holliday and award-winning, social media influencer, Maris Jones, as part of the Partnership’s Above the Influence (ATI) teen program.
“We are incredibly proud of this work. We struck gold when Hill Holliday collaborated with Adolescent Media and Maris Jones to bring this campaign to life,” said Chief Marketing Officer for the Partnership for Drug-Free Kids, Kristi Rowe. “Partnering with a young, talented social media influencer like Maris lent such a unique and authentic voice to this effort. Combining the extraordinary insight and passion of the Hill Holliday team with Maris’ distinct artistry brought an unexpected style to the campaign that makes this creative truly break through.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7103751-drug-free-partnership-who-controls-you/
Beginning today and airing throughout the week, NBC’s TODAY will debut a series of television public service ads, (PSAs) featuring TODAY’s anchors, on behalf of four social issues—fatherhood involvement, hunger prevention, emergency preparedness and shelter pet adoption. The ads were created pro bono by leading advertising agencies throughout the country in partnership with the Ad Council, a non-profit and leading producer of PSA campaigns for over 70 years. TODAY’s anchors personally selected the social issues they are supporting among the Ad Council’s 50 national campaigns, and participated in brainstorming sessions with the ad agencies to help inform the creative.
To view Multimedia News Release, go to http://www.multivu.com/mnr/60173-ad-council-nbc-today-show-anchors-lauer-guthrie-roker-morales-psas
