Typical bathroom products like shampoo bottles, toilet paper rolls and toothpaste boxes are significantly less likely to be recycled than kitchen products according to survey results released today by the Ad Council. Nonprofits Keep America Beautiful and the Ad Council have joined with Unilever to expand the conversation around recycling and motivate more Americans to remember to recycle in the bathroom by launching a new phase of the national, award-winning “I Want To Be Recycled” communications campaign, featuring a brand new series of broadcast and digital PSAs.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7444951-keep-america-beautiful-recycle/
Martin Amado is a TV personality, interior decorator, lifestyle expert, and contributing writer on the subject of home décor. For over ten years, he’s been the host/designer on the home makeover segment, Room for Improvement, seen on WSVN 7 News, a FOX affiliate station in Miami, FL. In addition to his work in the general market as a host/designer for HGTV (Home & Garden Network) on shows such as Small Space, Big Style and Decorating Cents, Martin has been featured on numerous Spanish-language media platforms airing nationally in the United States and throughout Latin America. He is currently a home décor contributor to Un Nuevo Día, Telemundo’s national morning program. Prior to that, he was the lead designer on Decorando Contigo airing for five seasons on Galavisión. His decorating segments have been featured on FOXLife on programs such as Tu Vida Más Simple and Hogar Express. He was chosen by Moen, the #1 faucet brand in the United States, to be their Home Décor & DIY Expert for three consecutive years on their SaturDIY: Moen Makeover webisode series for the general market. Most recently, he can be seen co-hosting on ION Television and on HuffPost Voces.Com as their DIY expert on the Baño Chic and Hogar Chic webisode series. Martin has shared his decorating and lifestyle tips in the pages of Vista Magazine, People En Español, Latina Magazine, TV y Novelas, HuffPost Voces and Qué Rica Vida. His experience also includes being an On-Air Guest Expert for the HGTV Home brand on the Home Shopping Network. He draws on his keen eye for design, experience as a visual merchandiser, and savvy shopping skills to help homeowners realize that a beautifully-decorated space can be within their reach. Martin works exclusively with clients through his home styling company, The WOW Factor!, Inc., where he specializes in one-day makeovers and working with a minimal budget to achieve the decorator look for less! Please visit www.martinamado.com for additional information and press including features inside People En Español and other publications. You may follow him on Twitter @martinamadotv, join his Facebook fan page: Martin Amado: Home Décor & Lifestyle Expert, subscribe to his YouTube channel: Martin Amado and follow him on Instagram: @martinamadotv for more decorating tips and ideas.
In honor of Smokey Bear’s 72nd birthday, the Ad Council, the U.S. Forest Service, and the National Association of State Foresters (NASF) launched a new series of public service advertisements (PSAs) that aim to help prevent wildfires nationwide by increasing awareness about less commonly known ways that wildfires can start. The new “Rise from the Ashes” campaign uses wildfire ashes as an artistic medium to illustrate the devastation caused by wildfires and highlight less obvious wildfire causes.
“Education is a critical part of reducing the number of unwanted, human-caused wildfires we experience every year,” said U.S. Forest Service Deputy Chief Jim Hubbard. “We believe that this new iteration of Smokey Bear’s long-running PSA campaign will demonstrate campfires are not the only way to start a wildfire and that Smokey Bear is counting on them to take action to prevent accidental fire starts.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7896651-ad-council-smokey-bear-wildfire-psa/
At the home of the world-famous Monte Carlo Rally and on the Col de Turini, site of some of racing’s most memorable moments, Groupe Renault today announced plans for a new Alpine sports car, and unveiled the Alpine Vision show car.
“Motorsports and sports cars are deeply rooted in the DNA of Groupe Renault,” Groupe Renault Chairman and CEO Carlos Ghosn said. “Earlier this month we announced our return to Formula One with a Renault team, and today we are announcing Alpine. This is an exciting next step in our strategy to leverage talent and technology between road and track, and we look forward to reaching new customers in the sport premium cars segment.”
The show car Alpine Vision combines sensual design with outstanding agility, true to the great Alpine A110 Berlinette loved and admired by enthusiasts around the world. Alpine Vision is powered by a new 4 cylinder turbocharged engine, built by experts at Renault Sport, and its low weight will allow the car to achieve 0 to 100 km/h in less than 4.5 seconds - the target for the future production model.
Alpine will be managed by a small team of passionate experts within Groupe Renault, with one sole mission – to meet and exceed the expectations of the demanding sport premium customer. Michael van der Sande will lead as Alpine managing director, and Antony Villain will head Alpine design.
To view the multimedia release go to:
http://www.multivu.com/players/uk/7762651-groupe-renault-unveils-plans-for-alpine/
Zelda was found filthy, hungry and matted. Barely recognizable as a dog, her rescuers cleaned her up to reveal a tiny Shih Tzu. Unfortunately, Zelda’s story is similar to the nearly 8 million other animals entering shelters each year. That’s why Wahl has teamed up with GreaterGood.org to donate funds and grooming supplies to shelters nationwide. The goal: Transform more than 20,000 dogs this year and get them ready for adoption.
“Due to lack of resources, less than half of dogs entering shelters are getting the grooming they desperately need,” says Shay Moeller, pet product manager for Wahl. “First impressions are crucial, and without proper grooming, many of these dogs are perceived to be ‘damaged goods.’ By providing shelters with much-needed grooming supplies, we can transform these dogs into the healthy, fun loving pets they really are.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7828751-wahl-dirty-dogs-contest/
Unprecedented planning by state and local authorities, law enforcement and the insurance industry established what is being called a national model for protecting the public from fly-by-night contractors in the aftermath of a natural disaster.
According to the National Insurance Crime Bureau (NICB), preparation in advance of the F-5 tornado that devastated the city of Moore and surrounding areas in May 2013 resulted in a well-coordinated effort to ensure that roofers and other contractors who swarmed into the area in the hours and days after the storm were properly licensed, insured and authorized to work in the area.
Local police assisted the Oklahoma Insurance Department Fraud Unit in patrolling the area and keeping suspected fraudulent out-of-state contractors from doing work unless all protocols were followed.
To view the multimedia release go to:
http://www.multivu.com/players/English/7665251-nicb-limited-fraud-following-2013-moore-tornado/
“I want my baby back, baby back, baby back, I want by baby back, baby back, baby back…Chiliii’s baby back ribs….” Yes, the jingle is back, but now it’s bigger than ribs to reflect Chili’s® Grill & Bar new “less is more” menu that focuses on core menu items that first made the brand famous – Bigger Big Mouth Burgers, Bigger Baby Back Ribs and Full-On Fajitas.
The iconic jingle, introduced to the world 31 years ago and awarded the number-one song “Most Likely to Get Stuck in Your Head” by Ad Age in 2004, has been turned upside down to let people know that ‘Chili’s Is Back, Baby’ and focused on one thing only – quality burgers, ribs and fajitas.
“We admit that as a brand, we lost our way a bit and needed to take a step back to successfully move forward, which for us, included going back to our roots and revisiting our iconic jingle that was once on everyone’s lips,” said Steve Provost, chief marketing and innovation officer of Chili’s. “But we didn’t just want to revive the original jingle, we wanted to break out of the casual dining ‘sea-of-sameness’ rut and let our Guests know that Chili’s Is Back, Baby and better at what we’ve always done best – serving quality burgers, ribs and fajitas, washed down with a cold margarita.”
To view the multimedia release go to:
https://www.multivu.com/players/English/8187851-chilis-is-back-baby/
Today, premium men-s undergarment brand Tommy John launches the lightest men-s underwear ever created, aptly called Air. On the heels of their recently launched viral film campaign “The Big Adjustment”, Tommy John is debuting this collection of underwear and undershirts made from some of the most advanced fabric technology in the world.
After almost two years of product development, which included Founder and CEO Tom Patterson personally wear-testing, washing, drying, weighing and re-weighing the newest product line, Air is now available to the public. As part of the Light category of solution-based products, Air weighs-in at an average of two ounces. The ultra-lightweight and anti-microbial mesh fabric provides wearers maximum ventilation with unmatched durability and superior quick drying features.
“Air isn't only our greatest product achievement to date, but what we believe to be one of the greatest achievement ever for men's undergarments. We were able to create a product at less than half the weight of our competitors with Air,” says Tom Patterson, Founder & CEO of Tommy John. “We have never been so excited for a new collection.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7648931-tommy-john-the-big-adjustment/
Invuity, Inc. (NASDAQ:IVTY), an advanced medical technology company, announced today the launch of its Hidden ScarTM Surgery program designed to certify surgeons and establish Centers of Excellence at major cancer centers and hospitals across the country. This innovative program will train surgeons on advanced minimally invasive and minimal access surgical approaches that deliver optimal clinical and aesthetic outcomes for patients. As part of the company’s broader women’s health initiative, Invuity is hosting a Hidden Scar Breast Cancer Surgery training course in advance of the American College of Surgeons (ACS) Clinical Congress.
Invuity aims to transform the surgical treatment of breast cancer with this advanced surgical approach for nipple sparing mastectomies and lumpectomies (breast conserving surgery). Hidden Scar Breast Cancer Surgery expands surgical options for patients, offering superior cosmetic outcomes that can improve their psychological and emotional recovery and enhance quality of life after surgery.1
With growing demand for less invasive alternatives to breast cancer surgery, surgeons need to operate through smaller incisions with limited fields of vision. Invuity’s illumination technology allows surgeons to access and visualize the entire breast cavity through discrete incision locations, enabling surgeons to safely and effectively treat breast cancer while preserving the natural shape of the breast and thereby minimizing and hiding the scars.
To view the multimedia release go to:
http://www.multivu.com/players/English/7644051-invuity-hidden-scar-breast-cancer-surgery-program/
In recognition of Men’s Health Awareness Month and the start of summer, the American Academy of Dermatology (Academy) has released findings from a new survey, which found that more than 90% of American men know something about skin cancer, but only six in 10 (61%) know how to detect signs on their skin, and even fewer actually visit a doctor for annual skin cancer screenings (18%). These shortcomings were more apparent in younger men (18-34), who were also significantly less likely to believe that they are at risk for skin cancer than men over 35 (31% vs. 42%), and are more likely to protect their skin for cosmetic reasons than they are for health reasons (32% vs. 20%).
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7074231-american-academy-of-dermatology-spot-me-skin-cancer-awareness/
The plan for reducing carbon emissions from existing power plants that President Obama unveiled at the climate conference in Paris will come with an overall price tag that should greatly trouble American consumers and business and will have little meaningful impact on global warming, cautioned the National Mining Association.
“The plan will replace low-cost power supplies with more expensive and less reliable sources of power. And these increases will show up in monthly utility bills and have a particularly devastating effect on low-income households. About half of all American families already pay close to 20 percent of their disposable income on energy-related expenses.” said Luke Popovich, Vice President, Communications, National Mining Association.
To view the multimedia release go to:
http://www.multivu.com/players/English/7221731-national-mining-association-americans-electricity-bill-increase-due-to-epa-regulations/
More than 8 million dogs enter shelters each year, and a vast majority of them are dirty and matted. Unfortunately, less than half of these dogs are getting the grooming they need so their lovable, adoptable selves can shine through. That’s why Wahl and GreaterGood.org have teamed up with shelters nationwide to demonstrate how the transformative power of grooming can help shelter dogs find their forever home.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7477051-wahl-greatergood-shelter-dog-makeovers/
