For consumers in the market for a new car, it can be difficult to keep up with all of the new—and newly redesigned—models that have been released since they last bought a car. Autotrader’s editorial team is helping consumers narrow down the many choices on the market today by selecting the top 10 vehicles that shoppers should experience for themselves. Announced today, Autotrader’s Must Test Drive vehicle lineup for 2016 includes a wide range of body styles to ensure that no matter what kind of vehicle a shopper is considering, the list will point them in the right direction for their next purchase.
“We created the Must Test Drive Awards to highlight vehicles that are unexpectedly good,” said Brian Moody, executive editor at Autotrader. “We have a chance to drive a lot of cars, but few leave us certain that shoppers are missing out if they don’t take them for a spin. The 10 vehicles we chose this year did just that.”
A car is typically one of the biggest purchases a consumer makes, and a recent Autotrader survey showed that 84 percent of consumers say it is extremely important to test drive a vehicle they’re considering. The top three things they look for during test drives are performance, comfort and handling. While 30 percent wait to test drive vehicles until they know the exact model they want to buy, 44 percent get behind the wheel when they’re still considering a few options.
To view the multimedia release go to:
http://www.multivu.com/players/English/7790751-autotrader-must-test-drive-awards/
Tempur Sealy announced today the debut of Cocoon™ by Sealy, the company’s new offering in the below-$1,000 e-commerce space. Made with the high-quality materials that consumers expect from Sealy, Cocoon by Sealy is sold exclusively online at CocoonBySealy.com and delivered in a box directly to consumers’ doorsteps. A queen Cocoon by Sealy mattress sells for $849, including free shipping.
“Tempur Sealy is committed to having high-quality products available wherever and however consumers want to shop,” said Scott Thompson, Chairman, President and Chief Executive Officer of Tempur Sealy.
“Cocoon by Sealy is a logical extension of our family of products. We have products that serve just about every consumer need and at just about every price point,” Thompson added. “We entered this specialized distribution channel because we knew we could provide a product that meets the needs of this target consumer, is superior to the competition and consistent with our Sealy brand promise of quality and value.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7778651-cocoon-by-sealy-launch/
The holidays are a busy and sometimes stressful time of year. It’s easy to get caught up in the holiday frenzy, whether it’s searching for a perfect gift or picking up a last-minute party platter. BJ’s Wholesale Club saves its members from a hectic holiday with unbeatable value on last-minute entertaining essentials, gifts and more.
“From easy appetizers to must-have toys, BJ’s helps members stock up on everything they need for a happy holiday,” said Lee Delaney, executive vice president, Chief Growth Officer, BJ’s Wholesale Club. “BJ’s is also making it even easier for members to save with the convenience of shopping how and when they like, whether it’s in club, through BJs.com, using Pick Up & Pay® or the new BJ’s mobile app.”
To view the multimedia release go to:
https://www.multivu.com/players/English/8223451-bjs-wholesale-holiday-decorating-entertaining-gifting-hacks/
Do you feel financially prepared for the future? If you’re not completely confident in your response, you’re not alone. In fact, a recent survey conducted by Research Now Group, Inc. and commissioned by Fifth Third Private Bank (NASDAQ: FITB) found that nearly half of those surveyed have serious concerns that they may outlive their money in retirement.
The Bank launched the survey to understand families’ financial planning pain points and gain insight into how the process could be simplified through its new platform, Life360.
“The study confirmed the anxiety that clients have shared with our advisors is reflective of similar concerns nationally,” said Phil McHugh, executive vice president and head of Wealth and Asset Management at Fifth Third. “Much of that anxiety stems from a lack of clearly articulated financial goals and alignment around achieving them. Our Life360 platform works to help simplify, focus and holistically address these critical aspects of the financial planning process.”
To view the multimedia release go to:
https://www.multivu.com/players/English/7723854-fifth-third-bank-life360
Beginning today, National Lobster Day, The Palm invites guests to satisfy cravings with a summer tradition – the return of a delectable four-pound lobster dinner for two served with two starters and one family-style side for just $99. Diners can take advantage of this fantastic lemon-squeezing, claw-cracking, butter-dripping special now through Aug. 15.
“With lobster season beginning in June, National Lobster Day is the perfect opportunity to kick-off what has become the most highly-anticipated tradition at The Palm,” said Bruce Bozzi Jr. Executive Vice President and fourth-generation Palm owner. “We’ve been in business for over 90 years and our guests are like family to us, so we love seeing so many familiar faces return each season to celebrate our lobster event of the year.”
To view the multimedia release go to:
https://www.multivu.com/players/English/8122351-the-palm-restaurant-national-lobster-day/
Kelley Blue Book www.kbb.com, the only vehicle valuation and information source trusted and relied upon by both consumers and the automotive industry, today announces the winners of the 2016 Kelley Blue Book Best Buy Awards, honoring the top new model-year vehicle choices available in the U.S. market. The 2016 Honda Civic is named Kelley Blue Book’s Overall Best Buy of 2016, alongside Best Buy Award winners in 12 major vehicle categories.
“After carefully analyzing a wealth of data and conducting extensive vehicle testing and evaluation from the hundreds of models available for the 2016 model-year, we chose this year’s elite group of 12 Kelley Blue Book Best Buy Award winners because they proved to be the top values in their class,” said Jack R. Nerad, executive editorial director and executive market analyst for Kelley Blue Book’s KBB.com. “Our group of expert vehicle testers chose the totally redesigned 2016 Honda Civic as the Overall Winner in our Best Buy Awards because it sets a new standard in a segment already known for delivering great value, providing an up-level experience to drivers and passengers in every facet of the driving and ownership experience.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7641651-kbb-2016-best-buy-awards/
Continuing a relationship that began in 1980, the USGA and Rolex have extended their partnership, assuring that together they will continue to steward some of golf’s greatest moments for the long term.
Through activation across broadcast, digital, social and emerging media, the USGA and Rolex will deliver new ways to promote and celebrate the game and its rich history.
“Rolex’s support through nearly four decades has been instrumental in helping us drive the game forward,” said Mike Davis, CEO/executive director of the USGA. “We are excited that the continuation of our partnership will expand our impact on golf around the world and elevate and celebrate our championships’ iconic venues, legendary champions and signature moments in innovative ways.”
To view the multimedia release go to:
https://www.multivu.com/players/English/8261251-usga-rolex-partnership/
MSC Cruises — the Swiss-based world’s largest privately-owned cruise line and brand market leader in Europe, South America and South Africa — revealed the names and concepts for the two exclusive Cirque du Soleil at Sea shows that will be performed on board MSC Cruises’ new next-generation flagship, MSC Meraviglia. The long-term partnership between MSC Cruises and Cirque du Soleil will set new standards in live entertainment at sea. The world leader in artistic entertainment will create a total of eight original shows exclusively available on MSC Cruises’ Meraviglia generation ships, coming into service between June 4, 2017 – with MSC Meraviglia – and Fall 2020.
“We are committed to creating unique opportunities that elevate the guest experience to new heights and, for this, we work with innovative, world-class leaders in their sector. It was thus only natural that, when it comes to entertainment, we would look to partner with Cirque du Soleil,” said Gianni Onorato, Chief Executive Officer of MSC Cruises.
To view the multimedia release go to:
https://www.multivu.com/players/English/7807952-msc-cruises-cirque-du-soleil/
Research from CEB (NYSE: CEB), a best practice insight and technology company and the creators of the Challenger™ Selling model, shows that 51 percent of customers who might be willing to buy from a supplier are not willing to advocate for them and help them get deals over the finish line. This is a direct result of the difficult, internal buying process. Unfortunately, sales organizations lack a true understanding of their customers and are unable to simplify the complexities of buying for them.
“Willingness to buy is not the same as willingness to advocate; suppliers need customers to advocate and fight for them to get deals done today,” said Brent Adamson, principal executive advisor at CEB and co-author of The Challenger Sale and The Challenger Customer. “In order to move past ‘good enough’ and ‘status quo,’ suppliers need to go beyond just understanding how customers interact with them, to gaining a thorough understanding of how they work, what is important to them and how they interact with each other.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7427254-ceb-challenge-align-prescribe-b2b-sales-strategy/
As part of its longstanding commitment to Africa, Johnson & Johnson today announced the launch of the Africa Innovation Challenge, an initiative to support Africa’s vibrant and growing innovation ecosystem and to help develop important and locally sustainable consumer health solutions. The challenge is the latest initiative in the company’s comprehensive approach to advancing health and innovation worldwide. The Johnson & Johnson Family of Companies’ presence in Africa dates back more than 80 years and includes business operations, public health programs and corporate citizenship.
“Through the Africa Innovation Challenge, we have the opportunity to support the continent’s top entrepreneurs through mentorship and other resources, and by working together with local talent, to bring forward new solutions to local health care challenges,” said Paul Stoffels, M.D., Executive Vice President and Chief Scientific Officer, Johnson & Johnson.
To view the multimedia release go to:
http://www.multivu.com/players/English/7967451-jnj-africa-innovation-challenge/
