Today, BACARDÍ® rum unveils a fresh, new take on the brand with a 30-second TV spot, experiential House Party campaign and comprehensive digital, mobile and partnership strategy designed to connect with millennials on their terms, in their world, in their way. This is the first campaign launch since BACARDÍ revamped its advertising and marketing business four months ago and reflects the brand’s desire to dominate the category once again.
The TV spot, entitled “The Truck,” is an authentic take on a Millennial’s world, capturing the energy of their life. It features a group of friends letting nothing get in the way of hosting an amazing house party. Shot with a hand-held camera, the viewer is drawn in to feel like they are part of the story, experiencing the energy of this cross-country journey. It’s styled similar to a movie trailer, giving the audience a sneak peek into the brand world and house party occasion, then leaving you wanting to see and learn more. The ad represents the first work from BBDO and OMD, the new global creative agency partners for the Bacardi portfolio of brands.
The ad includes the tagline: “There’s Nothing in the Way,” a tribute to the brand’s history and irrepressible spirit, as well as a shout out to those who are busting through and overcoming obstacles in the real world.
To view the multimedia release go to:
http://www.multivu.com/players/English/7654851-bacardi-rum-creative-platform/
Texas Instruments (TI) (NASDAQ: TXN) today introduced the first all-in-one USB Type-C and USB Power Delivery (PD) controller, which integrates a port power switch and port data multiplexer. The TPS65982 USB PD controller is the only integrated circuit (IC) available that provides the full power path, operating as a Single- or Dual-Role Port and enabling a variety of host and device power implementations.
For applications requiring higher data rates, the TPS65982 can be combined with the 5.4-Gbps HD3SS460, the industry’s first USB Type-C cross-point switch. This solution enables USB connectors on either end of the cable to be flipped up or down, delivers power up to 100 W, and supports Alternate Modes to distribute video over DisplayPort from the host to the end device.
To view the multimedia news release visit
http://www.multivu.com/players/English/70647529-texas-instruments-usb-type-c/
Businesses need a technical infrastructure with the flexibility to support a dynamic and increasingly mobile workforce while meeting the demands for mobile computing performance across various job functions. Which is why Kensington®, trusted worldwide to support the most advanced technology for business and home office professionals, developed the game-changing SD5200T Thunderbolt™ 3 Docking Station for Windows and MacOS.
The Thunderbolt 3 Docking Station was engineered and tested for optimal performance with both MacOS and Windows users. The cross-platform compatible dock is the hyper-productivity solution for power users and was specifically designed to support mixed-computing environments with high transfer-speed requirements.
To view the multimedia release go to:
https://www.multivu.com/players/English/8227351-kensington-thunderbolt-3-docking-station/
Cross Mountain Ranch, one of the largest and most ecologically diverse recreational and operating ranches in the nation, spanning four counties in Northwestern Colorado near Steamboat Springs is on the market for the first time in nearly three decades. Listed for $100 million, the Ranch is one of the largest and most diverse ranches on the market in the United States and features 20 miles of river frontage.
To view the multimedia release go to:
https://www.multivu.com/players/English/8166351-mirr-ranch-group-cross-mountain-ranch/
When a child is born into the world, so is a parent. Among the very first things to cross the minds of new caregivers – aside from, “are there instructions?” – is “how do I keep this little one as safe?” This is at the core of The Honest Company’s mission to empower people to live happy and healthy lives. Millennial parents are growing at a rate of one million per year; and these new parents are placing value in investing in brands that are not only safe for their families, but also eco-friendly and affordable.
With a shared commitment to providing budget-conscious, trusted and thoughtfully designed options for parents making important choices in caring for their little ones, Babies“R”Us® and The Honest Company® have partnered to bring The Honest Company’s products to Babies“R”Us stores across the U.S., with an expanded assortment and sizes online at Babiesrus.com. Available now, customers will find everyday essentials from The Honest Company, including the brand’s popular seasonal print diapers, wipes, gift sets, bibs, lotions, sun care and formula; with homecare items, like detergents and cleaning solutions, rolling out later this year.
To view the multimedia release go to:
https://www.multivu.com/players/English/8039751-babies-r-us-honest-company/
In early July, leading vitamin and supplement brand Sundown Naturals® completed their three month cross-country Sundown Naturals® 100% Goodness Tour. The 100% Goodness Tour, which celebrated the simple goodness in life, kicked-off in April at the WTHR Health EXPO in Indianapolis, IN and made its final stop in Dallas, TX with 23 stops in between.
At each location, attendees sampled Sundown Naturals® Gummies and were invited to #sharethegoodness and contribute to a cross-country photo mural displaying what makes them feel good, whether that be a beautiful day, friends, a meal or a pet. A team of “Goodness Gurus” were also on-site sharing ways to focus on wellness through nutrition, fitness, mindfulness or cultivating joy in daily life.
To view the multimedia release go to:
http://www.multivu.com/players/English/7843151-sundown-naturals-goodness-tour/
