The 2013 model-year vehicle winners of the annual Best Resale Value Awards, recognizing current and forthcoming vehicles for their projected retained value throughout the initial five-year ownership period, were announced today by Kelley Blue Book, www.kbb.com, the leading provider of new and used car information. Since depreciation (or loss of value) is typically a car buyer’s primary expense during ownership, these awards, like all of KBB.com’s new and used vehicle information, are designed to help consumers make more informed car-buying decisions.
To view Multimedia News Release, go to http://www.multivu.com/players/English/58376-kelley-blue-book-kbb-2013-best-resale-value-awards/
Oakley today launches a pan-European integrated brand campaign featuring motorsport icons Fernando Alonso, Valentino Rossi and Sebastien Loeb.
The “Change Perspective” campaign rolls out across brand, media and retail channels in the UK, Spain, France, Germany and Italy, and builds on the “Beyond Reason” campaign concept launched with great success prior to the London 2012 Olympic Games.
Oakley continue to explore the “Beyond Reason” mindset of their elite athletes and are now inviting consumers to share their unique vision and approach, with the central premise “In order to change the game, you need to look at the world differently”.
To view Multimedia News Release, go to http://www.multivu.com/mnr/60635-oakley-european-campaign-change-perspective
Beginning today, America can click and choose which Web search results it prefers by participating in the Bing It On Challenge, available at Bing.com. Based on research that indicates people prefer Bing Web search results over Google, Bing is inviting consumers to come and see for themselves with an online test designed to show that the quality of Bing’s Web search results has surpassed Google’s.
Although most people identify themselves as Google searchers, an independent study commissioned by Microsoft Corp. shows people chose Bing Web search results over Google nearly 2-to-1 in blind comparison tests. Given those findings, Bing decided it’s time to let people see for themselves that there is a better option in search.
To view Multimedia News Release, go to http://www.multivu.com/mnr/57699-microsoft-bing-it-on-challenge-web-search-results
Only 3 of 11 midsize luxury and near-luxury cars evaluated earn good or acceptable ratings in the Insurance Institute for Highway Safety’s new small overlap frontal crash test, the latest addition to a suite of tests designed to help consumers pick the safest vehicles.
The best part of sending someone happy birthday wishes is seeing the big smile that appears on their face when you really surprise them with something fun. This can be accomplished with a hilarious joke, a happy wish, a gentle nod to pop culture, a surprising song, an all-new twist on technology in greeting cards—and sometimes all of the above! That’s why American Greetings Corporation (NYSE: AM) continually creates new-to-the-world greeting card inventions to delight the recipient, the latest of which is Mustache Party™, a new greeting card collection destined to be the hit of any birthday bash. Mustache Party gives consumers the ultimate birthday treatment by offering a selection of paper cards and ecards with an exciting free app.
To view Multimedia News Release, go to http://www.multivu.com/mnr/58170-american-greetings-introduces-the-ultimate-mustache-party
Each generation of tablet PCs and projectors seems to offer an ever-widening range of applications. Many of this year’s devices are cordless, water and impact resistant. This is great news for consumers. They are getting products that are more versatile and better at coping with the challenges of everyday life as well as extreme work environments.
Solta Medical, Inc. (Nasdaq: SLTM), the global market leader in aesthetic skin treatments, today announced the launch of the Simply Smart Rewards Program for Clear + Brilliant laser treatments, the first-ever patient loyalty program in aesthetic laser skin resurfacing.
Clear + Brilliant and Clear + Brilliant Perméa treatments have been shown to help improve skin tone, texture and other subtle signs of aging. The precise laser energy has allowed most consumers to experience immediate and progressive results that last for months, but vary by age, skin condition and how they protect their skin. The treatment takes about 20 minutes, is safe for all skin types and is suitable for men and women.
To view Multimedia News Release, go to http://www.multivu.com/mnr/61178-solta-medical-launches-clear-brilliant-simply-smart-rewards-program
Tired of all of the negative news? From taxes to unemployment to the upcoming election, Princess Cruises is stepping in to help people get away from it all with “The Campaign to Escape Completely.” Now through November 6, the cruise line is focusing on what it does best - offering consumers the chance to escape completely by giving away FREE Caribbean and West Coast Getaway cruises, plus a chance to win a cruise on the new Royal Princess through games and sweepstakes. The “anti-negativity” campaign will also feature a sequence of videos supporting the theme, all of which are cast entirely with Princess Cruises employees.
To view Multimedia News Release, go to http://www.multivu.com/players/English/58009-princess-cruises-escape-completely/
The Yankee Candle Company, Inc., the world’s largest manufacturer of premium scented candles, today announced the launch of two new fragrances and the return of three favorites in its popular limited edition Man Candles collection. Two new fragrances, MMM, Bacon! and Movie Night™, join Man Town™, First Down™ and Riding Mower™. The collection, launched last year to tremendous response, was created uniquely for men to be enjoyed in their “man town,” whether that is the den, the basement or even the garage. These limited edition fragrances will be available for purchase starting in May at more than 557 Yankee Candle retail stores, www.yankeecandle.com and select specialty retailers and gift shops. To celebrate the arrival of the collection, Yankee Candle is simultaneously launching a series of social media contests, offering consumers the chance to win samples of the Man Candles II collection. The brand is also encouraging fans to share their excitement on Facebook and Twitter by using the hashtag #MMMBacon.
To view Multimedia News Release, go to http://www.multivu.com/mnr/61623-yankee-candle-man-candles-ii-collection
According to the National Fire Protection Association, nuisance alarms or “false” alarms, are the leading cause for intentionally disabled smoke alarms in America. Unfortunately, each fire season also brings reports of serious injuries and deaths, and roughly two-thirds of home fire deaths happen in houses with no smoke alarms or working smoke alarms. A recent study from the University of Maryland’s School of Fire Protection Engineering shows that consumers now have a better choice when it comes to reducing nuisance alarms in their home. The new, patented IoPhic® smoke and fire alarm from Universal Security Instruments using smart microprocessor technology was proven to be more resistant to false or nuisance alarms than competitors.
To view Multimedia News Release, go to http://www.multivu.com/mnr/58136-universal-security-instruments-iophic-smoke-fire-alarms-prevent-nuisance
Today’s superheroes don’t drive a Batmobile or fly through the air faster than the speed of light. Their capes are white lab coats and their superpower is the ability to cure. They are men and women researching cures for childhood cancer – the leading cause of death by disease in children under the age of 15 in the U.S.1- which is vastly underfunded.2
Starting today, Northwestern Mutual is giving consumers the chance to honor childhood cancer researchers and kids who are fighting cancer, by raising research funds through a new Facebook campaign, Heroes for a Cure. The Northwestern Mutual campaign aims to raise $50,000 – equal to 1,000 hours of research – in September, which is National Childhood Cancer Month.
To view Multimedia News Release, go to http://www.multivu.com/mnr/59532-northwestern-mutual-launches-heroes-for-cure-campaign-fight-child-cancer
WebMD Health Corp. (NASDAQ: WBMD), the leading source of health information, today announced its new WebMD Pain Coach™ for iPhone, a unique free mobile application for consumers and patients living with chronic pain. As the leader in mobile health, WebMD provides trusted health information anytime and anywhere with its mobile web and applications for consumers and physicians. The new WebMD Pain Coach™ app builds on WebMD’s market-leading mobile applications through a holistic approach that helps users create a balanced lifestyle.
To view Multimedia News Release, go to http://www.multivu.com/mnr/57975-webmd-launches-unique-new-mobile-app-for-those-living-with-chronic-pain
