The quest for Middle-earth inspired adventure begins today at Denny’s, as America’s Diner celebrates the long-awaited release of “The Hobbit: The Desolation of Smaug,” a production of New Line Cinema and Metro-Goldwyn-Mayer Pictures (MGM). A bold new menu features seven authentic dishes inspired by
Lucky Charms™ cereal is launching its second annual #LuckyToBe campaign, celebrating individuality, diversity and inclusiveness. The magically delicious cereal brand is encouraging fans everywhere to share why they are #LuckyToBe.
“We are honoring everything that makes each of us special and adds color to our world — just like the marshmallow charms in our cereal,” said Michael Lenahan, associate marketing manager for Lucky Charms. “We are celebrating everyone who is proud to live life on their own terms and love every second of it.”
To view the Multimedia News Release, go to http://www.multivu.com/mnr/7235651-general-mills-lucky-charms-second-annual-luckytobe-campaign
Today, Absolut Vodka® celebrates its latest global campaign – Create a Better Tomorrow, Tonight – with the launch of The Open Mic Project. This collaborative initiative, designed in partnership with singer songwriter and actress Rita Ora, provides a platform for amplifying, and uniting, voices across the nation to refresh the talk. As a brand known for collaborating with creative forces big and small – from artists to musicians to mixologists – The Open Mic Project aligns to Absolut’s larger mission of using creativity as a force for positive change and inspiring action.
For nearly 40 years, Absolut has used nightlife, quality cocktails and creative collaborations to break down traditional barriers and forge unique connections. Now, with The Open Mic Project, Absolut is fusing these platforms together to spark a much-needed change in today’s conversation, by giving all people – regardless of background, belief or border – a voice.
To view the multimedia release go to:
https://www.multivu.com/players/English/8197551-absolut-vodka-launches-the-open-mic-project/
SuperShuttle celebrates 30 years of service this year and officially kicked off its summer-long 30 year anniversary promotion June 1. Mitch Rouse, the then owner of Yellow Cab, Los Angeles, founded SuperShuttle, the nation’s largest shared-ride airport shuttle service in 1983. Rouse got the idea when his brother-in-law ordered one of his cabs to pick up his family for a ski trip and the family couldn’t fit in a cab with all their equipment and SuperShuttle was born.
To view Multimedia News Release, go to http://www.multivu.com/mnr/62048-supershuttle-celebrates-30-years-largest-shared-ride-shuttle-service
CPhI Worldwide, part of UBM Live’s Pharmaceutical Portfolio, today celebrates its 25th birthday by releasing the first in a series of ‘made at CPhI’ pharma stories. These will follow 25 pharma industry successes that have directly resulted from meetings at CPhI. The first story charts Global Pharmaceutical Relief from a first meeting at CPhI only two years ago to today and providing hundreds of millions of dollars worth of medicines to the developing world via NGOs- not just another business story, but a great example of the CPhI family helping to proliferate healthcare throughout the globe.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/72762554-cphi-worldwide-celebrates-25-years/
Today, more than six thousand pancake lovers from around the globe gathered in Monument Circle in Indianapolis, Indiana for a pancake fundraiser hosted by IHOP Restaurants and Kiwanis International. Thousands of Kiwanis volunteers, in town for their annual convention, and members of general public enjoyed free IHOP pancakes and coffee. Two dozen IHOP cooks prepared the pancakes made from more than 240 gallons IHOP’s famous buttermilk pancake batter, which were accompanied by 189 gallons of maple syrup, 94 pounds of butter and 625 gallons of coffee.
The celebratory event raised funds through voluntary donations to help eliminate maternal and neonatal tetanus through the Eliminate Project. It was the first in a series of events planned by IHOP Restaurants as part of its “Summer of Smiles” campaign that celebrates individuals and organizations which have devoted countless hours to making others smile through their philanthropy. The celebration coincides with the family-friendly brand’s launch of a new ‘smiling’ logo and its 57th Anniversary.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7428053-ihop-summer-of-smiles-pancake-party/
Whirlpool Corporation is celebrating the conclusion of its first-ever Global Habitat Build Project -- a project which engaged more than 200 Whirlpool Corporation employee volunteers in 14 Habitat for Humanity home build projects in eight countries. The project was coordinated to recognize the many contributions of the company’s former CEO, Jeff Fettig, who stepped down as CEO on October 31 of this year, and to celebrate the 17-year partnership between Habitat for Humanity International and Whirlpool Corporation.
“What better way to recognize the standard of giving back set by our Chairman and former CEO, Jeff Fettig, than to collectively build homes around the world in his honor,” said Jeff Noel, the corporate vice president of communications & public affairs for Whirlpool Corporation. “At the same time, we’re celebrating our long-standing relationship with Habitat for Humanity. Jonathan Reckford, CEO of Habitat for Humanity International, gave his time to hammer nails alongside our employees, honoring our collaborative work building homes and positively impacting society for nearly two decades.”
To view the multimedia release go to:
https://www.multivu.com/players/English/8219351-whirlpool-celebrates-global-habitat-build-project/
Created in honor of Toyota’s shift to a mobility company and its eight-year worldwide partnership with The International Olympic and Paralympic Committees, “Start Your Impossible,” Toyota’s first-ever global marketing campaign, will roll out in 27 countries at the start of and through the Olympic and Paralympic Winter Games PyeongChang 2018.
“Start Your Impossible” shares Toyota’s evolution by highlighting real-life mobility stories of Olympic and Paralympic athletes as well as everyday athletes who demonstrate the values of humility, hard work and never giving up. The campaign marks Toyota’s long-term commitment to support the creation of a more inclusive and sustainable society in which everyone can challenge their impossible through stories of determination as well as through Toyota technologies. The two creative pillars of the multi-platform global campaign include, “inspiration,” which celebrates the human spirit and product “evidence,” showcasing Toyota’s ideas for innovations that can help people move freely.
To view the multimedia release go to:
https://www.multivu.com/players/English/8271451-toyota-olympic-paralympic-games-start-your-impossible/
Synonymous with Las Vegas itself, this summer the world-renowned Caesars Palace® in Las Vegas is marking its 50th anniversary with a Summer of Caesars celebration beginning Friday, June 17 and extending throughout the year. The festivities will be highlighted with a weekend of celebration Aug. 5-6, 2016. The anniversary celebration will feature exciting sweepstakes, giveaways, a self-guided historical walking tour and photo exhibit, an interactive social photo experience, special room packages, 50th birthday offers, marquee events and more. The legendary resort set the standard when it first opened on Aug. 5, 1966 and today remains an incredible force at the center of the famous Las Vegas Strip.
“Unlike other famed Strip properties that have now been torn down and swept away, Caesars Palace is more relevant than ever,” said Mark P. Frissora, President and Chief Executive Officer of Caesars Entertainment. “With our portfolio of entertainment superstars and celebrity chefs, the recent room enhancements and new restaurant offerings, Caesars Palace is well poised for the next fifty years. We are excited to show our gratitude and share our 50th anniversary celebration with our guests, partners, employees and community.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7607053-caesars-palace-celebrates-50th-anniversary/
LG Electronics USA today celebrates the launch of the highly anticipated LG TWIN Wash™ laundry pair with SideKick™ pedestal washer with an all-day, Broadway-inspired event in the heart of New York’s Theater District.
Aptly titled “LG TWIN Wash presents: Divide & Conquer on Broadway,” the launch event features six performances from 9 a.m. until 5 p.m. taking place in Father Duffy Square and stars LG’s newest laundry innovation – with the help of world-class puppeteers, performers and an award-winning choreographer. The new LG laundry pair designed to make laundry a breeze will be available nationwide Dec. 20.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7671151-lg-electronics-twin-wash-launch/
After three decades of service to the duty free & travel retail industry, Tax Free World Association (TFWA) can take satisfaction in the knowledge that it has contributed to a 1000% growth in global sales, from USD $6 billion in 1985 to USD $60 billion last year, and supported the industry through some extremely challenging times.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/72762513-30th-duty-free-travel-retail-summit/
Triumph is excited to announce the launch of a new global Spring Summer '17 campaign, ‘Find The One For Every You’. Starring international model and entrepreneur Jessica Hart and shot by legendary fashion photographer Rankin, the empowering campaign marks an exciting new creative direction for the brand, launching across the world from January 2017.
Triumph’s Spring/Summer ‘17 ATL campaign celebrates ‘Every You’, a story of modern women and their multifaceted lives: she is an athlete, she is a business woman, she is a mother, she is sexy, she is confident. The new creative concept shows just how Triumph bras support women, whatever they do, highlighting the breadth of Triumph lingerie, to help women ‘Find the One’ for every age, shape, size and occasion.
To view the multimedia release go to:
http://www.multivu.com/players/uk/7968351-jessica-hart-triumph-lingerie-campaign/
