Today, Truvia™ natural sweetener, the great–tasting, zero-calorie sweetener made with rebiana, the best-tasting part of the stevia leaf, unveiled a new multi-million dollar print, television, digital and social media advertising campaign. As the leading natural zero-calorie sweetener and the third largest brand in the U.S. sugar substitute category, Truvia™ natural sweetener introduces the new “Sweetness Stories” campaign that builds on the success of the introduction that launched Truvia™ sweetener.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/truvia/46499/
The Procter & Gamble Company’s Oral-B® and television host Brooke Burke took over New York City’s Vanderbilt Hall in Grand Central Station to celebrate their commitment to advancing America’s oral health. Oral-B, the brand of toothbrush more dentists use themselves worldwide, is offering consumers 50 percent off select Premium Power toothbrushes after mail-in rebate from Sept. 1 – Oct. 31, 2010 to empower Americans to take charge of their own oral health. Oral-B Premium Power toothbrushes will be donating $25,000 to Operation Smile — a worldwide children’s medical charity that provides free surgeries for children with cleft lips and cleft palates.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/oral-b/44596/
USG Corporation (NYSE: USG), a leading building products company, announced today it has created a new lightweight category of gypsum wallboard with the introduction of its SHEETROCK® Brand UltraLight Panels. The lightweight gypsum panels are up to 30 percent lighter than the competition, making installation easier and faster.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/usg/44458/
VISTAKON®, Division of Johnson & Johnson Vision Care, Inc., and makers of ACUVUE® Brand Contact Lenses, today announced the “ACUVUE® 1•DAY Contest,” which will bring three lucky fans of singing star Charice a trip to Los Angeles to be featured in the music video for her new single, “One Day.”
Now through May 23, 2011, fans can enter the “ACUVUE® 1•DAY Contest” at www.facebook.com/ACUVUE for their chance to win one of the grand prizes, have their photos featured in Charice’s video, or one of the prize packages.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/acuvue/49745/
Amway North America announced today that it will award one Grand Prize winner the opportunity to meet football legend Kurt Warner and participate in his “Ultimate Football Experience” weekend in Phoenix on March 11-12 as part of the NUTRILITE® Ultimate Football Experience Sweepstakes.
Last month Amway announced a multi-year agreement for Warner to endorse NUTRILITE, the world’s leading brand of vitamin, mineral and dietary supplements.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/amway/47648/
Helping defy time, Amway’s ARTISTRY® brand announces the launch of ARTISTRY Creme LuXury Eye. The eye area claims the thinnest skin on the face – an area prone to sun and environmental damage, and first to show the visible signs of aging. Creme LuXury Eye helps skin act up to 15 years younger by delivering a total transformation 360° around the upper and lower eye area.
To view Multimedia News Release, go to http://www.multivu.com/mnr/51140-amway-launches-artistry-creme-luxury-eye
Imagine how much fun it would be to help create a dream dog park that you and your best buddy and your entire community could enjoy! For millions of dog owners, life truly is better together with their four-legged friends. To celebrate these special relationships, Beneful® brand dog food is announcing a first-of-its-kind contest that could make one lucky dog owner’s dream come true.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/beneful/43433/
THINK: Unveil smooth, perfect skin
WHAT THEY ARE: Safe, effective at-home hair removal products and an airbrush essential. When it comes to warm-weather prep, getting fuzz-free, flawless skin is a must. This summer, look to Sally Hansen for exclusive hair removal formulas and innovative leg makeup made with up-to-the-minute ingredients. America’s #1 selling hair removal brand produces products for all your at-home hair removal needs, and skin-perfecting airbrush makeup to finish the look.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/sallyhansen/49122/
Fashion Stylist Cher Coulter, recently named “Stylist of the Year” at the 2010 Hollywood Style Awards, is well known for creating innovative and head-turning looks for some of today’s hottest stars including Kate Bosworth, Sienna Miller, Orlando Bloom, and Teresa Palmer. Coulter is now stepping in front of the camera, hosting a video series called “Love Your Assets,” sharing tips that help women dress to accentuate the part of their body they love the most. The videos are presented by INVISTA, the manufacturer and marketer of LYCRA® fiber, and feature body shaping solutions from ASSETS by Sara Blakely, a shapewear brand from the founder of SPANX®.
To view Multimedia News release, go to http://multivu.prnewswire.com/mnr/spanx/48310/
Many Americans can still recall the DieHard TV ad from the mid-70s: a visual of a car parked on a frozen lake. The announcer’s voice over: “International Falls, Minn. A car sits on a frozen lake through January, February and March. Then in April – it started. Thanks to a DieHard.”
Today, more than 35 years later, the DieHard® brand unveiled an updated version of the iconic ad. The new TV spot will debut as the first-ever television commercial for DieHard alkaline batteries. Celebrating 45 years as America’s most trusted auto battery brand,DieHard batteries now deliver the power and superior performance customers expect from the brand with a full line of alkaline batteries for household devices.
To view Multimedia News Release, go to http://www.multivu.com/mnr/55412-sears-diehard-remakes-frozen-lake-commercial-alkaline-batteries
From carpools to soccer practices, the back-to-school routine can be hectic. Whirlpool brand’s newest side-by-side refrigerator saves consumers time and energy when it’s needed most. In fact, new MicroEtch™ Spill Control shelves offer the most shelf space1 and the largest crisper in the industry stores it all – from last night’s casserole to tomorrow’s school lunches.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/whirlpool/46009/
Unilever, one of the world’s largest consumer goods companies, has created the first mobile app to capture the real-time social elements of Facebook, Twitter and mobile phone activity to produce a record of unforgettable nights out.
The Lynx Stream, developed for deodorant brand Lynx / AXE and launched today in the UK, collects every video, picture, text, tweet, check-in and status update a group of friends makes to produce an automatic Stream of the night and highlight video, which can be watched online and shared through social networks.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/prne/unilever/48911/
