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For the nation’s nearly 51 million Hispanics, every day is one of living the colors, flavors, and excitement of Latino culture. From September 15 through October 15, Americans of all ethnicities honor the contributions of American Latinos by celebrating Hispanic Heritage Month. Amway, one of the largest direct selling companies in the world, is joining in this celebration. It has partnered with broadcast networks Discovery en Español and Discovery Familia to create a campaign – “Momentos de Calidad” (“Quality Moments”) – to encourage Hispanics to share those special moments of growing up in Latin America.
To view Multimedia News Release, go to http://www.multivu.com/mnr/55818-amway-celebrates-hispanic-heritage-month-momentos-de-calidad-campaign
Lexus just added a new layer to its compelling 2013 ES marketing campaign with an advertisement that, like the entirely new ES, merges next-generation technologies with stunning visuals. The result is a never-before-seen convergence of print and digital advertising. Starting today, readers can bring an ES print ad (found in the Oct. 15 issue of Sports Illustrated magazine) to life by simply placing the ad over the screen of an iPad® while running the Lexus-created video found in this week’s iPad edition of Sports Illustrated or at Lexus.com/stunning. With a single touch, users will see a static Lexus ad take off for a stunning test drive.
To view Multimedia News Release, go to http://www.multivu.com/mnr/58391-lexus-sports-illustrated-ad-style-technology-together-like-never-before
The finalists’ videos ranged from simple stories of cats’ playtime antics to complex stories about cats’ creative imaginations, but in the end, “The Friskies” $15,000 Grand Prize for “Best Video” went to a story about a very happy blind cat, who enthusiastically uses his senses of hearing and touch to play like every cat.
The winners were announced and the Catuettes and prizes were awarded at a one-of-a-kind awards show in Hollywood yesterday by Friskies® to celebrate the art form of Internet cat videos and the best new cat videos of 2012. After months of searching and thousands of votes and views, Friskies named “Oskar’s First Toys” starring Oskar of Omaha, Neb., the first-ever winner of “The Friskies.” The Grand Prize winnings include an official Friskies Catuette, a $15,000 cash prize, and a year’s supply of Friskies® brand cat food.
To view Multimedia News Release, go to http://www.multivu.com/mnr/59133-nestle-purina-petcare-the-friskies-award-best-new-internet-cat-video
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The 6th annual Variety Power of Youth event, which took place Saturday, Sept. 15 in Los Angeles, Calif. was the perfect platform for Allstate’s XtheTXT campaign to encourage young drivers not to text and drive. During the event, Hollywood’s rising stars and others pledged not to text and drive by inking their thumbprints on a Ford Focus car wrapped with XtheTXT messaging and imagery.
In addition to many other young celebrities, including Joe, Kevin and Nick Jonas, Jordin Sparks, Christian Serratos, Diego Boneta and R.J. Mitte, Vampire Diaries' star Kat Graham took the pledge not to text and drive.
To view Multimedia News Release, go to http://www.multivu.com/mnr/58198-allstate-xthetxt-campaign-variety-power-of-youth-event-los-angeles
The American Immigration Lawyers Association (AILA) applauds the June 15 announcement offering Deferred Action to eligible younger immigrants. This action will change the lives of young people who call America home, but who have been unable to live free from the fear of deportation to a country they may not even remember.
To view Multimedia News Release, go to http://www.multivu.com/mnr/56756-aila-praises-deferred-action-announcement
Award-winning Half Moon Cay, Holland America Line’s private Bahamian island, celebrated its 15th anniversary this Caribbean cruise season, and to commemorate the milestone the cruise line has enhanced island offerings and features.
Guests to the island will notice five new, colorful, two-story Beach Villas available for rent during each call. The luxury hideaways boast exclusive hot tubs on the second floor and provide private accommodations for guests while they relax and experience the island’s highlights. Other beach cabanas were refreshed, and the Grand Cabana received new décor and a slide from the cabana deck straight into the ocean.
To view Multimedia News Release, go to http://www.multivu.com/mnr/55576-holland-america-line-celebrates-15-years-with-enhanced-island-offerings
After 15 years of gym sessions, relentless training and high pressure competitions, 6-times Olympic Champion and 11-times World Champion Sir Chris Hoy can finally kick back and enjoy cycling just for the fun of it.
To celebrate, he’s teaming up with the UK’s leading specialist bike shop Evans Cycles to create “Hoy’s Summer of Riding”. Together they are connecting people from up and down the UK, encouraging them to share their experiences of riding their bikes in the summer.
To view Multimedia News Release, go to http://www.multivu.com/mnr/62392-evans-cycles-chris-hoy-summer-of-riding
Today, Red Lobster introduces their most comprehensive core menu transformation in the brand’s history. The menu will offer significantly more items with price points below $15. It will also substantially increase the number of non-seafood selections. Additionally, the menu will offer more choice and variety, including lighter-style options and more fish and shrimp entrées.
To view Multimedia News Release, go to http://www.multivu.com/mnr/57989-red-lobster-menu-transformation
The National Insurance Crime Bureau (NICB) today warned drivers in the Las Vegas area to be on the lookout for criminals targeting trucks in a deliberate attempt to cause an accident for the purpose of collecting insurance money.
As many as 100 suspected staged accidents along the I-15 corridor through the metropolitan Las Vegas area have been reported to NICB in the past 12-18 months and as many as 25 of those accidents targeted big rig trucks. The NICB is working closely with its member companies, the Nevada Insurance Council, the Nevada Highway Patrol, and the Nevada Attorney General’s Office to track down the organizers behind these schemes.
To view Multimedia News Release, go to http://www.multivu.com/mnr/53844-nicb-staged-accidents-targeting-big-rig-trucks-could-turn-deadly
