The National Restaurant Association’s groundbreaking Kids LiveWell program is celebrating its three-year anniversary this July, the association announced today. The voluntary program, which provides a growing selection of healthful children’s menu choices, has grown from 19 to 150 participating restaurant brands, representing more than 42,000 locations nationwide. The initiative includes quickservice and tableservice concepts among national companies, regional chains and independent restaurants, as well as theme parks, resorts and museums.
To view the multimedia assets associated with this release, please click: http://www.multivu.com/players/English/7256851-national-restaurant-association-kids-live-well-initiative-third-anniversary/
The votes are in for the inaugural FrogTape® Paintover Challenge™ room makeover contest and the brand is pleased to announce blogger KariAnne Wood of Thistlewood Farms as the winner. Competing against five other talented home décor bloggers, KariAnne wowed the public with her room transformation to win $5,000 for her charity of choice – the Humane Society – as well as a spot in an upcoming national FrogTape® brand painter’s tape magazine advertisement.
“When it comes to home décor, one of the easiest ways to update a room is with a fresh coat of paint, and our goal with the Paintover Challenge™ was to inspire DIYers to push their creative limits,” said Allison Shagovac, influencer marketing manager, ShurTech Brands, LLC. “All of the bloggers showcased immense creativity and talent, and we were extremely impressed with each project.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7721331-frog-tape/
For the second time Consumer Electronics China (CE China) is opening its doors at the Convention and Exhibition Center in Shenzhen, China. The premiere in 2016 attracted more than 11,500 visitors when over 150 exhibitors presented their latest products and innovations. With international brands Bosch, Siemens, Huawei, HTC, Midea and Gree amongst others, numbers are meant to be exceeded this year as the big crowd on opening day shows.
After the opening Ceremony, decision makers from BSH (Bosch/Siemens), VIVE, HUAWEI and Tmall shared professional insights on consumer electronics, home appliances and related industries in a newly introduced keynote program.
To view the multimedia release go to:
https://www.multivu.com/players/uk/8091451-consumer-electronics-trade-show-ce-china/
Crystal Farms®, one of the nation’s favorite cheese brands, today announced a new line of shredded cheeses that will help make cooking authentic Hispanic dishes more approachable for consumers.
The new line features four cheese varieties popular for their versatility and melting capabilities important in Hispanic cooking:
Quesadilla – Rich and creamy, Quesadilla cheese can be used in most recipes that call for melting cheese.
Oaxaca – Named after a region in Mexico, Oaxaca melts effortlessly into casseroles, refried beans and soups.
Asadero – A rich Mexican-style melting cheese, Asadero is ideal for adding buttery flavor to queso, enchiladas and your favorite Mexican fare.
Muenster – Though not a traditional Hispanic cheese, Muenster has been adapted to authentic dishes because of its mild flavor and high melting factor.
To view the multimedia release go to:
http://www.multivu.com/players/English/7916651-crystal-farms-hispanic-shredded-cheeses/
From bagels to sushi, the internet has been abuzz with the outrageous Cheetos-infused recipes going viral and popping up at restaurants around the country. Cheetos, one of the flagship brands from PepsiCo’s Frito-Lay division, is now bringing Cheetos-inspired dishes to life in New York City at The Spotted Cheetah, the first-ever restaurant devoted to all things Cheetos.
Located in the heart of New York City at 211 W. Broadway, The Spotted Cheetah will be open to the public by reservation only August 15 – August 17 and will provide guests the opportunity to enjoy the ultimate Cheetos dining experience. The menu combines the beloved cheese and crunch of Cheetos with chef Anne Burrell’s culinary talent. With her trademark spiky blonde hair and fun, pumped-up personality, Burrell has worked some of the top restaurants in New York, including her new restaurant, Phil & Anne's Good Time Lounge, studied culinary landscape and traditions of Italy, and authored two popular cookbooks, Cook Like A Rockstar and Own Your Kitchen. Now she's lending her culinary expertise at something completely different with the world's first Cheetos restaurant.
To view the multimedia release go to:
https://www.multivu.com/players/English/8152751-frito-lay-cheetos-restaurant-the-spotted-cheetah/
In 1997, Old Orchard Brands expanded beyond its frozen juice business to begin bottling various fruit juice beverages from its family-owned and run operations in rural Michigan. The year 2017 marks the 20th anniversary of Old Orchard’s bottled juice business, which has grown to become one of the leading shelf-stable juice brands in the country. To celebrate, Old Orchard will be giving away two FREE truckloads of juice – one truckload to its fans, and one truckload donated to local food pantries. Thirsty fans can enter to win their share of the bounty via the Bottle Bash Sweepstakes on Old Orchard’s website.
To view the multimedia release go to:
http://www.multivu.com/players/English/8011151-old-orchard-celebrates-20-years/
Disney overtook Apple for the first time in MBLM’s Brand Intimacy 2019 Study, which is the largest study of brands based on emotions. The two were followed by Amazon, which came in third. The top 10 was also increasingly dominated by media & entertainment brands, comprising four out of the 10, up from three last year. The remaining brands in the top 10 were: Chevrolet, Netflix, Harley-Davidson, PlayStation, YouTube, Ford and Chick-fil-A. Brand Intimacy is defined as the emotional science that measures the bonds we form with the brands we use and love.
To view the multimedia release go to:
https://www.multivu.com/players/English/8472451-mblm-brand-intimacy-study-2019/
When it comes to home décor, one of the easiest ways to update a room is with a fresh coat of paint. This year, FrogTape® brand painter’s tape is proving how simple it is to heighten your home’s appeal with the inaugural Paintover Challenge™ room makeover contest. The contest runs through May 25 and tests the design skills of six DIY home décor bloggers as they transform a space in need of a makeover.
The challenge is simple; all six bloggers must makeover their space using three things: paint, painter’s tape and a $1,000 budget. To up the ante, each blogger has been assigned one of the 2016 FrogTape® Design Trends identified by celebrity interior designer, Taniya Nayak, as this year’s hottest styles for the home. The process will be documented on their blogs and on paintoverchallenge.com with before, during and after shots of the room transformations. The winning blogger will be selected through public voting – which begins May 31 – and will receive $5,000 to donate to their favorite charity and appear in an upcoming national FrogTape® magazine advertisement. The winner will be announced on June 27.
“With the launch of the FrogTape® Paintover Challenge™, we’re hoping to inspire both expert and novice DIYers alike to step out of their comfort zone and push their creative limits – while showcasing the diversity of paint and painter’s tape,” said Allison Shagovac, influencer marketing manager, ShurTech Brands, LLC. “The participating bloggers each have their own unique styles and personalities, and we can’t wait to see what they create as they compete for a good cause.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7721331-frog-tape/
Stella Artois, part of the Anheuser-Busch family of brands, and Water.org today announced a call to action for all beer lovers who plan to watch this year’s Super Bowl, the most highly watched event of the year. By stocking up on Stella Artois beer for the big game and beyond, people across the country can help provide access to clean water for those in the developing world. More than 663 million people are impacted by the global water crisis today.
From January 15 until April 15 of this year, every purchase of a Stella Artois 12-pack (both bottles and cans, including Stella Artois Cidre) will help Water.org provide 12 months of clean water for one person in the developing world. For those watching the big game at a bar, the purchase of one pint or bottle of Stella Artois will help provide one month of clean water. And as in years past, in 2018 every purchase of a Limited-Edition Stella Artois Chalice will help provide five years of clean water for one person in the developing world.
To view the multimedia release go to:
https://www.multivu.com/players/English/8254751-stella-artois-water-org-super-bowl-party/
CEB (NYSE: CEB), a best practice insight and technology company, today announced the launch of CEB Precise Fit. This new high-volume recruiting solution combines a candidate-friendly mobile experience with industry-leading predictive analytics to deliver more than 20 percent improvement on applicant quality. CEB Precise Fit is the only assessment solution that was built expressly for the mobile platform and that offers the candidate real-time feedback during the process, helping them determine whether the job is a good fit. This results in a more positive brand experience for the candidate and a more qualified, higher-performing applicant for the employer.
The traditional hiring process is cumbersome for all involved. Recruiters have to sort through three times the applications they did just a few years ago and it takes them 26 days longer to make a hire than it did in 2010. Despite this, there’s been no real improvement in quality of hire. Candidates have their own challenges with the process – putting forth all of their effort upfront with limited knowledge of the day-to-day requirements of the position; not hearing back from an employer after submitting an application – which results in a negative recruitment experience. These experiences cost brands more than just great talent; they can directly impact the bottom line since one-in-five candidates who report a negative recruiting experience stop using or purchasing products from that brand.
To view the multimedia release go to:
http://www.multivu.com/players/English/7427253-ceb-precise-fit/
Miral, Abu Dhabi’s leading creator of destinations, announced today that Warner Bros. World Abu Dhabi will feature six immersive worlds: Metropolis and Gotham City, inspired by the universe of DC Super Heroes and Super-Villains; Cartoon Junction, Bedrock, and Dynamite Gulch, themed after iconic animated brands such as Looney Tunes and Hanna-Barbera; and Warner Bros. Plaza, reminiscent of old Hollywood, where these seminal characters and stories were originally brought to life.
Warner Bros. World Abu Dhabi, which is located on Yas Island and set to open in 2018, will be a one-of-a-kind, world-class destination home to state-of-the-art thrill rides, interactive family friendly attractions, and unique live entertainment. From the action and adventure of DC to the wacky and wonderful world of Looney Tunes, this immersive and interactive new indoor experience brings some of the world’s most popular stories and characters under one roof.
To view the multimedia release go to:
https://www.multivu.com/players/uk/8091351-miral-reveals-warner-bros-world-abu-dhabi/
Havana, the Cuban capital that is celebrating its 500th Anniversary, is getting ready to host once again the XXI Habanos Festival. The biggest international event of the world’s best tobacco, the Habano, will be held from 18 to 22 February. Enthusiasts of this unique product from all corners of the world will participate in a Festival that will see the San Cristóbal de La Habana, Hoyo de Monterrey and Trinidad brands taking centre stage.
Attendees from more than 60 countries are expected will enjoy a comprehensive programme full of activities designed to explore some aspects of the Habanos culture: tours of plantations in Vuelta Abajo*, in the Pinar del Río* region, as well as visits to the factories responsible for producing this year’s biggest launches. Other highlights include three evenings of the best live music from renowned international artists, the finest gastronomy in Cuba, Habanos tastings and a wide range of beverages from different corners of the world.
To view the multimedia release go to:
https://www.multivu.com/players/uk/8493751-the-xxi-habanos-festival-kicks-off/
