It has more than 112 years in tire experience; 86 years of service experience. It has serviced 11,000 makes/models and over 500 million vehicles in the last 86 years. Make no mistake. Firestone is a car company.
That’s the concept of the new Firestone brand campaign Bridgestone Americas (Bridgestone) launched this past weekend during the IZOD IndyCar Series Grand Prix of Baltimore IndyCar race.
The commercials use scene set-ups typical to a new car commercial only to reveal more seasoned makes and models as the stars of the campaign. The campaign, entitled, “Drive a Firestone”, is built on the core idea that while we don’t make cars, Firestone is a car company. That’s because whatever you drive, Firestone tires and the service provided by a Firestone retailer can help make your car run stronger, longer. It becomes a Firestone.
To view Multimedia News Release, go to http://www.multivu.com/mnr/57818-bridgestone-americas-make-no-mistake-firestone-is-a-car-company
The 2013 North American International Auto Show in Detroit is where the global automotive community converges every year in January and the future of transportation is revealed. This year over 500 vehicles will be on display from 40 manufacturers, and, including some of the most innovative designs in the world as well as never-before seen debuts.
“The 2013 Detroit auto show could be the most exciting auto show of the year,” said Jack R. Nerad, executive editorial director and executive market analyst for Kelley Blue Book. “Car fans worldwide are eager to catch a good look at the many all-new vehicle debuts in Detroit.”
To view Multimedia News Release, go to http://www.multivu.com/players/English/59635-2013-naias-detroit/
Shoppers in the market for a cool, affordable new car can see which models the experts recommend most in the list of 10 Coolest New Cars Under $18,000 of 2013 from Kelley Blue Book www.kbb.com, the leading provider of new and used car information. Each year, the KBB.com editors collectively pool their wisdom and expert opinions as they choose the 10 coolest affordable new cars, and this year the 2013 Hyundai Veloster ranks No. 1 on the list.
To view Multimedia News Release, go to http://www.multivu.com/mnr/61640-kelley-blue-book-kbb-com-coolest-new-cars-under-18k-2013
Lexus just added a new layer to its compelling 2013 ES marketing campaign with an advertisement that, like the entirely new ES, merges next-generation technologies with stunning visuals. The result is a never-before-seen convergence of print and digital advertising. Starting today, readers can bring an ES print ad (found in the Oct. 15 issue of Sports Illustrated magazine) to life by simply placing the ad over the screen of an iPad® while running the Lexus-created video found in this week’s iPad edition of Sports Illustrated or at Lexus.com/stunning. With a single touch, users will see a static Lexus ad take off for a stunning test drive.
To view Multimedia News Release, go to http://www.multivu.com/mnr/58391-lexus-sports-illustrated-ad-style-technology-together-like-never-before
Mitsubishi Motors North America, Inc. (MMNA) showcases a pair of dynamic new product offerings at the 2012 Los Angeles Auto Show: the all-new 2014 Mitsubishi Outlander crossover and the sharp-looking Outlander Sport Limited Edition compact crossover that commemorates the 30th anniversary of Mitsubishi Motors entering the North American marketplace.
Advanced Technology, Upscale Trim Highlight All-New 2014 Mitsubishi Outlander
With its sleek new interior/exterior design direction, high-quality cabin materials, and reduced fuel consumption, the all-new 2014 Outlander is an affordably-priced crossover that is an ideal vehicle for the cost-conscience automotive consumer.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/mitsubishi/49385/
An early crop of advanced crash avoidance technologies includes some clear success stories when it comes to preventing crashes, insurance claim analyses by the Highway Loss Data Institute (HLDI) show.
Forward collision avoidance systems, particularly those that can brake autonomously, along with adaptive headlights, which shift direction as the driver steers, show the biggest crash reductions. Lane departure warning appears to hurt, rather than help, though it’s not clear why, and other systems, such as blind spot detection and park assist, aren’t showing clear effects on crash patterns yet.
HLDI analysts looked at how each feature affected claim frequency under a variety of insurance coverages for damage and injuries. Clear patterns were seen in claims under property damage liability (PDL) insurance, which covers damage caused by the insured vehicle to another vehicle, and collision insurance, which covers damage to the insured vehicle. Frequency is measured as the number of claims relative to the number of insured vehicle years. An insured vehicle year is one vehicle insured for one year, two vehicles for six months, etc. The model years of the vehicles included ranged from 2000 to 2011, depending on when an automaker introduced a feature. Insurance data through August 2011 were used.
The 2013 model-year vehicle winners of the annual Best Resale Value Awards, recognizing current and forthcoming vehicles for their projected retained value throughout the initial five-year ownership period, were announced today by Kelley Blue Book, www.kbb.com, the leading provider of new and used car information. Since depreciation (or loss of value) is typically a car buyer’s primary expense during ownership, these awards, like all of KBB.com’s new and used vehicle information, are designed to help consumers make more informed car-buying decisions.
To view Multimedia News Release, go to http://www.multivu.com/players/English/58376-kelley-blue-book-kbb-2013-best-resale-value-awards/
Lexus is launching a compelling and progressive marketing campaign to introduce the 2013 Lexus ES, its top-selling sedan. The entirely new ES represents the latest step forward in Lexus design—including next-generation technologies in connectivity and safety, as well as the first-ever ES hybrid.
In the first general market spot, “Split World,” the 2013 ES makes its debut through mirrored images. Architecture, cyclists, trees and bridges create an eye-catching and intriguing world as the vehicle is gradually revealed, dynamically driving along and through this split world. The spot draws attention to the exterior, featuring the bold new styling and clean, sculpted lines of the car in a way that is fresh, unexpected and visually engaging.
To view Multimedia News Release, go to http://www.multivu.com/mnr/57768-lexus-es-2013-marketing-campaign
Kia Motors America (KMA) today unveiled a significantly redesigned version of its popular Sorento CUV at the Los Angeles International Auto Show. Just three years after U.S. production of the CUV began in West Point, Georgia, the 2014 Sorento comes to market as no mere refresh or facelift, boasting instead an all-new chassis, a new Gasoline Direct Injected (GDI) V6 engine, a substantially redesigned interior and a next-generation infotainment system. Expected to arrive in showrooms during the first quarter of 2013, the redesigned Sorento also adds a top-of-the-line trim level to its lineup – the SX Limited – which delivers an impressive roster of premium features and amenities.
To view Multimedia News Release, go to http://www.multivu.com/mnr/59310-kia-motors-america-unveils-new-2014-sorento-cuv-at-laias
Volvo Car Group is now starting production of the first engine variants in the new, high-efficiency four-cylinder engine family. The development and production take place in-house at Volvo Car Group and form a vital part of the company’s strategy for independence.
The strategy of four-cylinder petrol and diesel engines and driveline electrification is the path that Volvo Cars has chosen for the future. With total control over the development and production of engines and drivelines and by reducing the number of engine variants, the result is increased flexibility and greater ability to influence quality.
To view Multimedia News Release, go to http://www.multivu.com/mnr/60659-volvo-produces-new-engine-family
Only 3 of 11 midsize luxury and near-luxury cars evaluated earn good or acceptable ratings in the Insurance Institute for Highway Safety’s new small overlap frontal crash test, the latest addition to a suite of tests designed to help consumers pick the safest vehicles.
Pulling the silk off the all-new 2014 Forte sedan today at the Los Angeles International Auto Show, Kia Motors America (KMA) revealed a stunning European design-inspired sedan that makes it clear the Korean auto manufacturer has another winner in its line-up of sought-after cars and CUVs. Sitting on an all-new chassis that is longer, wider and lower than the previous-generation Forte, the all-new third-generation Forte will offer more room, more performance and more premium amenities when it’s expected to go on sale in the first quarter of 2013. The all-new 2014 Forte will be offered in LX and EX variants with a choice of an efficient 1.8-liter engine or a more powerful 2.0-liter engine.
To view Multimedia News Release, go to http://www.multivu.com/mnr/59311-kia-motors-america-unveils-all-new-2014-forte-sedan-at-laias
