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Currently melanoma is the deadliest form of skin cancer and one of the most common cancers in women under 40 years old in the United States. The first line of defense in helping to reduce the risk of developing melanoma is by wearing broad spectrum UVA and UVB SPF protection. L’Oréal Paris, a leading global beauty brand, and Melanoma Research Alliance (MRA), the leading private funder of melanoma research, announced today the launch of It’s THAT Worth It To Me. This social media campaign encourages women to donate 15 social media seconds by sharing why SPF protection or using sunless tanner is worth it to protect their skin, their beauty and their life. For every social share, L’Oréal Paris will donate $1 to MRA to fund the L’Oréal Paris - MRA Team Science Award Research Grant, up to $250,000 in 2015.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7459051-l-oreal-paris-mra-it-s-that-worth-it/
Smokey Bear, the icon featured in the longest running public service campaign in U.S. history, turns 70 years old this Saturday, August 9, 2014. Created in 1944 by the U.S. Forest Service, the National Association of State Foresters and the Ad Council-- Smokey Bear, along with his trademark, “Only You Can Prevent Wildfires,” --has helped reduce the number of acres burned annually by wildfires from 22 million in 1944 to an average of 6.7 million annually today.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7285651-ad-council-smokey-bear-celebrates-70th-birthday-prevent-wildfires/
Clayton Homes is announcing that its homebuilding facility in Rutledge, Tenn., has received ISO 14001 Certification, making the company the first homebuilder among the members of the Manufactured Housing Institute to receive this achievement in the United States.*
The ISO 14001 certification is awarded to buliding facilities that have instituted international measures designed to reduce the cost of waste management and save energy consumption. The implementation of the ISO standard at the Clayton Rutledge facility will result in reduced waste, lowered consumption of energy and the promotion of the recycling of building materials, which endorses environmentally friendly operating procedures. Clayton Homes is leading the American homebuilding industry by example, putting the well being of its team members and the environment first. The continued cost savings of these green practices are one of the reasons why Clayton Homes is able to provide homeowners with affordable, smart homes.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7448251-clayton-homes-iso-certification/
Parking crashes usually don’t result in serious injuries, but repair costs can quickly mount, along with the hassle of going without the family vehicle while waiting for the body shop to finish work. The Insurance Institute for Highway Safety has launched a rear crash prevention ratings program to help consumers identify models with the technology that can prevent or mitigate low-speed backing crashes. Two systems earn the highest rating of superior, and four earn the second-highest rating of advanced.
Rear crash prevention encompasses several technologies. Parking sensors issue warning beeps and/or seat vibrations when the equipped vehicle gets too close to another vehicle or object directly behind it, or, in some cases, in front of it. Rear cross-traffic alert warns drivers of approaching vehicles that might cross their path as they back up. Rear automatic emergency braking systems detect objects behind a reversing vehicle and may automatically brake if the driver doesn’t heed alerts to stop.
IIHS engineers evaluated rear autobrake systems on six popular 2017 model vehicles — the BMW 5 series sedan, Cadillac XT5 SUV, Infiniti QX60 SUV, Jeep Cherokee SUV, Subaru Outback wagon and Toyota Prius hatchback.
Under the three-tier rating scheme, models with optional or standard rear crash prevention systems are rated superior, advanced or basic. Ratings are determined by whether the vehicles have available rear autobrake and, if so, how it performs in a series of car-to-car and car-to-pole tests with different approach angles. The availability of parking sensors and rear cross-traffic alert also is factored in.
The Outback and XT5 earn a superior rating when equipped with optional rear autobrake, parking sensors and rear cross-traffic alert. The Cherokee, 5 series, QX60 and Prius earn an advanced rating with this optional gear.
Brett Hoebel is one of the most sought-after lifestyle fitness experts in the country, you might remember him as one of the “secret” trainers on the long-running show, “The Biggest Loser®.” Since leaving the show, his integrative and holistic leading-edge fitness program has made Brett one of the most popular celebrity trainers in the nation. He is sharing his health and wellness strategies for people trying to get in shape in the New Year, or how to “fit” a workout regimen into your busy life that you will maintain year round.
There are so many healthy food and beverage options now to help family members of all ages manage their eating habits. Just like most parents, I'm not a fan of putting kids on a restrictive “diet,” but simple food-swaps can make a big impact, without the kids even knowing it. For instance, one suggested swap for the younger family members is Juicy Juice Fruitifuls. It has 35% less sugar than regular juice, a full serving of fruit and a taste kid's love. In fact, replacing a regular juice box with Fruitifuls every day can reduce annual sugar intake by 13 cups.
Dogs are a member of the family, so many owners think that their dog won’t bite. Unfortunately for the 4.5 million victims of dog bites and attacks each year, this isn’t true. Any dog can bite, regardless of the breed. State Farm and Victoria Stilwell, internationally renowned dog trainer, author and star of Animal Planet's It’s Me or the Dog, have joined forces to teach people how to be responsible pet owners and reduce the number of dog bites.
To view the Multimedia News Release, go to: http://www.multivu.com/mnr/70394523-state-farm-insurance-and-canine-expert-take-a-bite-out-of-dog-attacks
A coal pile buries the UN Headquarters; gas races down 42nd Street and then New York is lost under a mountain of CO2. These dramatic CGI scenes, illustrating actual quantities, create an immersive journey that really brings home the sheer scale of global carbon emissions and the urgency for action.
This poignant four-minute film being launched today, as the UN Climate Summit in New York is kicking-off, allows us to visualize the critical part that carbon capture and storage (CCS) can play in limiting global temperature rise to 2°C above pre-industrial levels. Commissioned by the WBCSD and produced by Carbon Visuals the animation is a call to world leaders, industry experts, campaigners and scientists to help catalyze action and inform conversations about what is really needed to reduce carbon emissions.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/72762541-wbcsd-carbon-capture-and-storage/
L’Oréal announced the winners of its International Awards for Social Responsibility in Dermatology, “Caring to Inspire Skin Confidence” at the 23rd World Congress of Dermatology taking place in Vancouver, Canada.
For North America
Dr. Danielle Marcoux from Canada
Camp Liberté – Summer camp for children with skin disorders
This one-week summer camp run by volunteer dermatologists and nurses enrolled children aged 7 to 12 with moderate-to-severe skin disorders, as well as their families, to bring them together for support, social interaction and to increase their confidence. All the activities aim to increase patients’ confidence and self-esteem, improve social skills, reduce stigma about their condition and improve adherence to treatment.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7554651-loreal-announces-2015-awardees/
Goody®, the leader in hair accessories and styling tools, today announces the launch of Clean Radiance®, a sophisticated new line of copper bristled hair brushes, which reduces buildup in all hair types and restores natural moisture balance for a healthier shine.
The copper bristles in the new Clean Radiance brushes massage the scalp and work through the hair to reduce buildup that is produced over time, which in turn leads to beautiful and radiant locks. By incorporating the Clean Radiance brush into their daily routine, beauty enthusiasts everywhere will be thrilled to notice healthier looking hair with added shine in a matter of weeks.
“Healthier looking, radiant hair can now be achieved by anyone, with the help of our Goody Clean Radiance brushes,” says Monica Tyler, Director of Marketing for Goody. “The strong copper bristles sweep easily through hair to leave behind beautiful and lustrous tresses.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7655051-clean-radiance-brushes/
Cada 33 segundos un menor de 13 años está implicado en un choque automovilístico en los Estados Unidos; así lo señalan datos de la Administración Nacional de Seguridad del Tráfico en Carreteras (NHTSA) del Departamento de Transporte de los EE.UU. Los asientos de seguridad, cuando se usan correctamente, pueden reducir enormemente el riesgo de muerte o lesión. Sin embargo, 59% de los asientos para autos se usan de manera tal que se reduce su efectividad, y más de la tercera parte de los niños que murieron en choques automovilísticos iban sin ningún tipo de sujeción en el momento del accidente. Hoy, NHTSA y el Ad Council revelan una nueva serie de anuncios de servicio a la comunidad (PSA) a fin de concientizar a los padres y cuidadores sobre la importancia de elegir el asiento correcto para la edad y talla de sus hijos, y recordarles que los asientos de seguridad, los asientos elevadores y los cinturones de seguridad brindan la mejor protección a los niños en caso de choque y ayudan a salvar vidas.
“La vida puede cambiar en un instante. Queremos que los padres y cuidadores se preparen para lo inesperado en lugar de enfrentar su peor pesadilla”, dijo el Dr. Mark Rosekind, administrador de NHTSA. “Afianzar correctamente a un pequeño en el asiento correcto es la mejor protección que todo padre puede brindar para que su hijo salga ileso de un accidente en auto”.
To view the multimedia release go to:
http://www.multivu.com/players/Spanish/7774452-ad-council-find-the-right-seat/
Persistent deterioration of short-term memory, progressive confusion and disorientation and frequent agitation are characteristic of Alzheimer’s disease. We have been told that it is largely genetic but that there are some things that can be done to reduce the severity or how early the onset is. We can’t change our genetic makeup but we can change our behavior to help mitigate the effects of this type of dementia. These are all things we can accomplish with a little determination and planning. http://youtu.be/9eMrmVMuAa0
