In response to the drought and famine in the Horn of Africa, the U.S. Agency for International Development (USAID), is joining the Ad Council to launch a national public awareness campaign. The campaign encourages Americans to spread awareness of the crisis, support the humanitarian organizations conducting the relief operations, and learn more about the solutions through President Obama’s Feed the Future initiative. The campaign is titled FWD, or famine, war and drought, which is an acronym for the three crises affecting the Horn. USAID Administrator Dr. Rajiv Shah is unveiling the campaign at the White House this afternoon during a live-streamed roundtable discussion.
To view Multimedia News Release, go to http://www.multivu.com/mnr/52861-ad-council-usaid-horn-of-africa-fwd-famine-war-drought-relief-psa
All the big digital players are gathering in London 21-22 September to discuss, debate, share strategy and answer your questions at ad:tech London 2010. Google, Twitter, Facebook, YouTube, Coca Cola, LVMH, DELL, BT, Moshi Monsters, WPP, Microsoft, AKQA, Lush, BBC, 20th Century Fox, King of Shaves, Phone Valley, Mail Online, the Mirror, Neo@Ogilvy and MindShare will all be present to share strategy, case studies and give you the answers to your questions.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/prne/adtech/44208/
The National September 11 Memorial & Museum (9/11 Memorial) today joined the Ad Council to launch a public service advertising (PSA) campaign asking citizens to “honor, remember and reunite” for the 10th anniversary of 9/11 by donating to or visiting the Memorial. The first PSA will air in the weeks leading up to the 10th anniversary of 9/11; the Memorial will be dedicated on that day and opens to the general public the following day, Sept. 12, 2011.
The 9/11 Memorial also today launched a new platform for the Memorial Guide, which displays the entire names arrangement of the Memorial. The Memorial Guide is now available as an app for iPhone through the Apple App Store on the smart phone. The app includes oral history content provided by StoryCorps, a partnership organization of the 9/11 Memorial.
To view Multimedia News Release, go to http://www.multivu.com/mnr/51780-ad-council-9-11-memorial
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The Arthritis Foundation is joining a global effort on Oct. 12, World Arthritis Day, to increase awareness of the many forms of arthritis and to call on individuals and policymakers to take action to reduce the burden of arthritis around the world.
Arthritis affects several hundred million people worldwide. In the United States, it’s the nation’s leading cause of disability, affecting one in five adults (50 million). The disease exacts a hefty financial toll, costing the U.S. economy $128 billion annually. As the staggering prevalence of arthritis continues to rise, the Arthritis Foundation is calling on the nation and individuals to “Move to Improve” to reduce the severe health and economic effects of this disease.
To view Multimedia News Release, go to http://www.multivu.com/mnr/52066-ad-council-world-arthritis-day-move-to-improve-october-12
U.S. Transportation Secretary Ray LaHood today announced the launch of new public service announcements (PSAs) to raise awareness about the importance of choosing the right child safety seat and making sure it is installed properly. The ads, released in partnership with the Ad Council, promote car seat safety among parents of children up to age 12. Data from the Department of Transportation’s National Highway Traffic Safety Administration (NHTSA) show an estimated 8,959 lives were saved by child restraint systems from 1975 to 2008.
To view Multimedia News Release, go to http://www.multivu.com/mnr/55319-nhtsa-launches-new-psas-about-car-seat-recommendations-for-children
An Extra-Ordinary Beginning, the debut novel by A.D. Winch about a new kind of superhero, is out now. Children and adults around the world who are tired of the stereotypical superhero – white adult male with his underpants outside his trousers – will find this story is for them.
Ursula and Eric are characters readers can relate to and whose super powers are within their reach. Ursula is originally from Africa and promises to be the first significant superhero for girls regardless of colour, nationality or race. In a genre in which girls are seen as side-kicks or sub-plots, along comes a female character who is central to an entire series of books. This is not to say that the internationally educated Eric is irrelevant. There are more than three million students being educated worldwide who now have a hero who shares their experience and can truly be described as a global citizen.
To view Multimedia News Release, go to http://www.multivu.com/mnr/58648-AD-winch-novel-an-extra-ordinary-beginning
Just in time for the holiday season, a time when charitable giving increases, NFL players have joined FWD, a national public awareness campaign designed to inform Americans of the extreme famine, war and drought in the Horn of Africa. Developed by the U.S. Agency for International Development (USAID) and the Ad Council, the FWD campaign encourages Americans to forward the facts about the crisis and to donate to the relief efforts.
To view Multimedia News Release, go to http://www.multivu.com/mnr/53516-ad-council-horn-of-africa-relief-usaid
En un esfuerzo por motivar a las familias hispanas a pasar más tiempo al aire libre y reconectarse con la naturaleza, el Ad Council y el Servicio Forestal de los Estados Unidos han lanzado la campaña publicitaria de servicio público Descubre el Bosque, una extensión de su popular campaña en inglés Discover the Forest, creada en 2009.
El objetivo de la campaña es aumentar las visitas de la población hispana a los bosques, las praderas y los parques del país, además de contribuir a que desarrolle el amor por la naturaleza y comprenda su participación en la tarea de conservarla.
Para más, va a http://www.multivu.com/mnr/56336-us-forest-service-ad-council-encourage-hispanic-families-discover-nature?lang=es
La Administración Nacional de Seguridad del Tráfico en las Carreteras (NHTSA, por sus siglas en inglés) anunció hoy el lanzamiento de una nueva serie de anuncios de servicio público en español para educar a los padres acerca de la importancia de asegurar a sus niños en los asientos de seguridad apropiados para su edad y tamaño. Los avisos, emitidos en colaboración con el Ad Council, promueven los asientos de seguridad entre padres y personas encargadas del cuidado de niños hispanos que trasportan niños de recién nacidos hasta los 12 años de edad. Esta campaña ayudará a aquellos que están en proceso de asimilación a la cultura, leyes en los Estados Unidos y cuyo primer idioma no es el inglés. Vale recalcar que los choques automovilísticos continúan siendo la causa principal de muerte entre niños de 1 a 13 años de edad.
Para más, va a http://www.multivu.com/mnr/55318-nhtsa-launches-new-psas-about-car-seat-recommendations-spanish
More than eight in ten (86 percent) fathers today are spending more time with their kids than their own fathers did in the previous generation, according to a new national survey conducted by the Ad Council. In advance of Father’s Day, the U.S. Department of Health and Human Services’ Administration for Children and Families, Office of Family Assistance, the National Responsible Fatherhood Clearinghouse (NRFC), Fathers Incorporated, and the Ad Council are reaching out to all fathers across the country to inspire a new commitment to responsible fatherhood.
To view Multimedia News Release, go to http://www.multivu.com/mnr/56331-ad-council-hhs-nrfc-inspire-nationwide-commitment-responsible-fatherhood
SC Johnson, a Family Company, will introduce its family standard of transparency on November 25 with the release of its new ad entitled “Honesty.” The ad emphasizes the company’s commitment to disclosing the ingredients in its products and is part of SC Johnson’s ongoing campaign focused on the family values of the company.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/scjohnson/47414/
