Procter & Gamble’s Crest® Pro-Health™ Sensitive Shield™, kicked-off the Summer of Sensitivity campaign today in New York City’s Penn Station in partnership with Alison Sweeney and Feeding America - the nation's leading domestic hunger-relief charity. As part of the promotion, commuters and nearby pedestrians were encouraged to stop by and “trade-up” their sensitivity toothpaste for Crest Pro-Health - the ONLY leading toothpaste to protect against teeth sensitivity and all these other areas dentists check most: cavities, gingivitis, tartar, plaque, fresh breath and whitening. Unlike the leading sensitivity toothpaste, Crest Pro-Health Sensitive Shield offers sensitivity protection plus other important oral care benefits that provide all-around protection for a healthy mouth.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/crest/44588/
Procter & Gamble’s Crest® Pro-Health™ Sensitive Shield™, kicked-off the Summer of Sensitivity campaign today in New York City’s Penn Station in partnership with Alison Sweeney and Feeding America - the nation's leading domestic hunger-relief charity. As part of the promotion, commuters and nearby pedestrians were encouraged to stop by and “trade-up” their sensitivity toothpaste for Crest Pro-Health - the ONLY leading toothpaste to protect against teeth sensitivity and all these other areas dentists check most: cavities, gingivitis, tartar, plaque, fresh breath and whitening. Unlike the leading sensitivity toothpaste, Crest Pro-Health Sensitive Shield offers sensitivity protection plus other important oral care benefits that provide all-around protection for a healthy mouth.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/crest/44588/
Tom’s of Maine plans to bring back the natural beauty of smiles with its new, natural whitening toothpaste Simply White, and a fun partnership with Sheryl Crow’s “100 Miles From Memphis” concert tour kicking off May 7. The project involves greening the concert tour, beautification events in key markets, a live chat with Sheryl Crow and an exclusive free song download for fans while supplies last.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/tomsofmaine/49937/
The Procter & Gamble Company (NYSE: PG) support for the relief and rebuilding efforts in Haiti now totals over $2 million.
P&G product donations total more than $1.2 million with cash and donations from P&G, its employees and retirees, taking the total over $2 million. Product donations include bar soaps, batteries, bleach, diapers, dish detergents, feminine hygiene products, flashlights, laundry detergents, paper towels, shampoos, toilet tissue, tooth brushes, toothpaste, and wipes. Additionally, P&G has committed to providing six million packets of PUR, a technology that purifies contaminated water. This quantity is enough to treat 60 million liters of water (a 3-month supply for 340,000 people).
To view Multimedia News Release go to, http://multivu.prnewswire.com/mnr/pg/42295/
Teaming up with the American Diabetes Association® and the multi-talented performer and caretaker Joey Fatone @RealJoeyFatone, Colgate Total® is using the power of laughter to help raise awareness of the potential link between oral health and diabetes with the new “30 Days of Laughter” campaign (#30DaysofLOL), beginning today. The 30 days from November 12 to December 11, 2015 will be filled with laugh-out-loud videos, funny social media posts, engaging apps and more to make the diabetes community laugh, all while building awareness of the importance of maintaining the health of the teeth and gums behinds those smiles.
According to the Centers for Disease Control and Prevention, people with diabetes are two times more likely to develop gum disease1. Colgate Total® toothpaste can help prevent and even reverse gingivitis, the most common form of gum disease. It is the only FDA-approved and American Dental Association-accepted2 toothpaste to help prevent gingivitis. With regular twice daily brushing, you can help improve your gum health in as little as four weeks3 with Colgate Total®.
Understanding how challenging managing diabetes can sometimes be, the funny and talented performer Joey Fatone is leading the “30 Days of Laughter” campaign to remind people that sometimes laughter can feel like the best medicine. “When my father was diagnosed with Type 2 diabetes, our family was shocked. But we’re a big, loving group and we all help him together every day. I know that humor in the face of challenges is vital and I’m excited to share that with other families touched by diabetes.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7654951-colgate-30-days-of-laughter/
To celebrate the launch of Colgate® Optic White® Express White toothpaste, the brand has announced a first of its kind collaboration with two of YouTube’s brightest stars, Andrea Brooks of AndreasChoice and Blair Fowler of JuicyStar07. Together, these leading YouTube stylists will engage fans through a seven part online video series titled, “The Smile Show™.” Hosted via Colgate Optic White’s YouTube channel, these segments will feature exclusive tips and tricks on topics ranging from fashion to beauty and most importantly, how to make your smile your best accessory.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7451751-colgate-optic-white-toothpaste/
Typical bathroom products like shampoo bottles, toilet paper rolls and toothpaste boxes are significantly less likely to be recycled than kitchen products according to survey results released today by the Ad Council. Nonprofits Keep America Beautiful and the Ad Council have joined with Unilever to expand the conversation around recycling and motivate more Americans to remember to recycle in the bathroom by launching a new phase of the national, award-winning “I Want To Be Recycled” communications campaign, featuring a brand new series of broadcast and digital PSAs.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7444951-keep-america-beautiful-recycle/
hello® naturally friendly™ oral care is bringing smiles to the aisles of Walmart stores nationwide with its line of kids’ toothpastes. With hello, parents can end brush time negotiations with their kids: kids get flavors so awesome they’ll rush to brush, and parents get thoughtfully selected ingredients they can feel good about, with formulations free from artificial sweeteners, dyes, parabens, triclosan, or microbeads. hello kids fluoride pastes are ADA accepted and clinically proven to prevent cavities and strengthen enamel. For little ones who may swallow paste, or for folks who don’t dig fluoride for their kids, hello has introduced new fluoride and SLS free toothpaste in natural watermelon flavor. hello’s kids’ toothpastes are also available at other great retailers across the US.
Today, hello is sharing the brand’s first ever advertising campaign, including spots that tap into the frustrations and negotiations parents can face when it’s brush time. hello’s kids’ delicious bubble gum and blue raspberry pastes are featured as the no compromise key to a consternation-free brush time in digital units and videos debuting online.
To view the multimedia release go to:
http://www.multivu.com/players/English/7781251-hello-naturally-friendly-kids-toothpastes/
Colgate announces a new addition to the Colgate Total® portfolio: Colgate Total® Clean-In-Between toothpaste. Building on the superior cleaning benefits of Colgate Total that consumers have come to expect, Clean-In-Between toothpaste’s advanced micro-foaming formula reaches even deep in between teeth to reduce 83 percent more plaque germs than non-antibacterial fluoride toothpaste 12 hours after brushing for healthier gums*.
Hispanics are one of the demographic populations with the poorest oral health of any racial and ethnic groups in the United States1. In spite of brushing twice a day, plaque can build up between teeth, which affects overall gum health. Colgate Total Clean-In-Between toothpaste provides 12-hour antibacterial protection for 100% of the mouth’s surfaces: teeth, tongue, cheeks and gums.
To view the multimedia release go to:
https://www.multivu.com/players/English/8103451-colgate-total-simplemente-saludable-initiative/
The American Dental Association (ADA) today released tips for keeping tooth decay at bay during the holiday season.
“Sweet treats are everywhere during the holidays, from your office party to baking cookies in your own kitchen,” said Alice G. Boghosian, D.D.S., ADA spokesperson. “The key is to practice moderation and make healthy choices when you can. And don’t forget to brush twice a day with a fluoride toothpaste and clean between your teeth every day!”
To view the multimedia release go to:
https://www.multivu.com/players/English/8046052-ada-healthy-teeth-holiday-tips/
