Bird enthusiasts and aficionados seek to attract the unique birds of their region to their own backyards. The experts at Scotts know wild bird species living in, and migrating to different geographic regions have very specific nutritional needs. Based on this research, Scotts ornithologists and avian nutritionists developed Scotts® Songbird Selections® Regional Bird Blends.
To view Multimedia News Release, go to http://www.multivu.com/players/English/41660-Scotts-Songbird-Selections-Wild-Bird-Food/
Whole Foods Market (NASDAQ: WFMI) today launches the first in-store color-coded sustainability-rating program for wild-caught seafood and commits to phasing out all red-rated species by Earth Day 2013. Through partnerships with Blue Ocean Institute and Monterey Bay Aquarium, Whole Foods Market is the first national grocer to provide a comprehensive sustainability rating system for wild-caught seafood.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/wholefoodsmarket/45932/
The bold and thrilling quest to finally understand the brain—and along with it our mental afflictions, from depression to autism—by a rising star in neuroscience
Sebastian Seung, a dynamic young professor at MIT, is at the forefront of a revolution in neuroscience. He believes that our identity lies not in our genes, but in the connections between our brain cells—our own particular wiring. Seung and a dedicated group of researchers are leading the effort to map these connections, neuron by neuron, synapse by synapse. It is a monumental effort—the scientific equivalent of climbing Mount Everest—but if they succeed, they will uncover the basis of personality, identity, intelligence, memory, and perhaps disorders such as autism and schizophrenia. Seung explains how this new map of a human “connectome” might even enable us to “upload” our brains into a computer, making us effectively immortal.
Connectome is a mind-bending adventure story, told with great passion and authority. It presents a daring scientific and technological vision for at last understanding what makes us who we are, both as individuals and as a species. Find out more here, http://bit.ly/yEBoyq Non-Fiction
Furthering its status as the leader in cat gaming, the Friskies brand ignites speculation about which species reigns supreme with the introduction of the first duel-species tablet game, “You vs. Cat,” available for iPad and iPad2 tablet devices.
“You vs. Cat” is the first tablet game designed for two players – one human and one cat – to bring big-time competition to playtime. Download the free game for you and your cat at YouvsCat.com and iTunes.
To view Multimedia News Release, go to http://www.multivu.com/mnr/55151-friskies-launches-you-vs-cat-tablet-game-buddy-challenges-college-mascots
Wildlands, Inc. announces the completion of habitat restoration at the Liberty Island Conservation Bank in Yolo County, California. The completion of construction caps a three year entitlement and permitting process with federal, state and local agencies in one of the most complex restoration projects in Wildlands 20-year history.
The 186-acre restoration project focused on tidal aquatic habitat suitable for special-status fish species. The Liberty Island Conservation Bank is a collaborative effort between Wildlands, California Department of Fish and Game (DFG), National Marine Fisheries Service (NMFS) and U.S. Fish and Wildlife Service (FWS) and will mitigate permitted impacts to fisheries habitat throughout the Sacramento-San Joaquin River Delta. The Bank is protected with a permanent conservation easement and a non-wasting long-term endowment to manage the property in perpetuity.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/wildlands/49727/
Beginning this Earth Day (April 22), Whole Foods Market (NASDAQ: WFM) will no longer carry red-rated, wild-caught fish in its seafood departments. The move, which comes one year ahead of the company’s self-imposed deadline of Earth Day 2013, makes Whole Foods Market the first national grocer to stop selling red-rated seafood.
A red rating indicates that a species is suffering from overfishing or that current fishing methods harm other marine life or habitats; the ratings are determined by nonprofit research organizations Blue Ocean Institute and Monterey Bay Aquarium.
Blue Ocean Institute and Monterey Bay Aquarium’s green or “Best Choice” ratings mean species are abundant and are caught in environmentally friendly ways; yellow or “Good Alternative” ratings indicate some concerns with the species’ status or catch methods.
To view Multimedia News Release, go to http://www.multivu.com/mnr/49713-sustainable-seafood-whole-foods-eliminates-red-rated-wild-caught-fish
Audubon Aquarium of the Americas is excited to announce the opening of a new interactive exhibit that shines light on Louisiana’s fishing industry. GEAUX FISH! offers visitors a fun, hands-on opportunity to learn about Louisiana’s fishing industry, while educating guests about the importance of protecting these abundant aquatic resources.
Located in the Aquarium’s Changing Exhibits Gallery, guests can cast a virtual reel, identify local species, visit a seafood market, or hop on a fishing boat. GEAUX FISH! immerses visitors in Louisiana’s aquatic ecosystems through exhibitry fit for all ages.
To view Multimedia News Release, go to multivu.com/mnr/62500-audubon-aquarium-geaux-fish-gulf-coast-louisiana-fishing-industry-exhibit
Audubon Zoo recently welcomed an addition to its animal collection and it’s a big one: Bonnie, a 15–year–old Southern White Rhino weighing in at more than two tons. She joins Audubon Zoo’s lone male rhino, Saba, and two other females, Yvonne and Macite, age 51, the world’s oldest rhino in captivity.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7245851-audubon-zoo-welcomes-bonnie-the-two-ton-southern-white-rhino/
Marooned in a parallel universe in war-torn Lebanon, James Pollack finds a mysterious time-travelling medallion. Meanwhile, some fifty years in the future, his companions and former lover fight to stay alive. Earth has changed. The landscape is dangerous and genetic mutations have wiped out the male species. Will James be able to get his female companions safely home? Learn more about this book and the author: http://www.independentauthornetwork.com/andrew-man.html Thriller
Bees are responsible for one in every three bites of food we eat, but their populations are in decline, threatening the food supply as we know it today. According to a recent survey conducted by Cascadian Farm, more than 60 percent of Americans are unfamiliar with colony loss, the phenomenon characterized by honey bees abandoning their hives, never to return. Beyond honey bees, one-third of America’s native bumble bee species are now at risk of extinction. Today, Cascadian Farm—in partnership with The Xerces Society for Invertebrate Conservation and the University of Minnesota Bee Lab—announced its ‘Bee Friendlier’ program to increase awareness of these critical issues and encourage simple actions to help bees thrive.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7330451-cascadian-farm-bee-friendlier-helps-bees-thrive/
General Mills announced today that by the end of 2020, oat farms that supply oats for Honey Nut Cheerios will host approximately 3,300 total acres of dedicated flower-rich pollinator habitat. It takes about 60,000 acres of oats to make Honey Nut Cheerios products each year. More than two thirds of the crops used to feed people, accounting for 90 percent of the world’s nutrition, are pollinated by bees.1 Flower-rich habitat is critical in helping maintain the nutritional health of bees and the continued supply of crops that we depend on for food. Without bees and other pollinators, food as we know it would be forever changed.
Bees have experienced an unprecedented scale of habitat loss with more than 9 million acres of grass and prairie land converted to crop land since 2008.2 Although Honey Nut Cheerios famous spokesbee, Buzz Bee, and his honey bee friends may not be in danger of extinction like some other pollinators, in the interest of protecting our food supply, Honey Nut Cheerios is committed to helping all pollinators thrive through the planting of these habitats.
“Pollinator habitats are one of the most effective solutions in ensuring bees get the daily nutrition they need,” said Dr. Marla Spivak, a world-renowned bee scholar at the University of Minnesota who has been collaborating with General Mills on this initiative. “Every day, 4,000 species of North American bees are traveling from flower to flower, shopping for the variety of good nutrition they need in order to thrive. My hope is this partnership between farmers, the Xerces Society and General Mills will not only beautify the North American countryside with vibrant wildflowers, but also help the bees we all rely on so much get back on their own six feet!”
To view the multimedia release go to:
http://www.multivu.com/players/English/7803951-honey-nut-cheerios-pollinators/
