The world’s favorite premium rum — BACARDI — now has the power of wind behind it. Bacardi Corporation, part of the Bacardi Limited group of companies, and home to the largest premium rum distillery in the world, today unveiled the largest wind turbine installation in Puerto Rico designed to harness natural wind energy to help power Bacardi’s top global distillery near San Juan.
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To commemorate the rum-making standards achieved by Bacardi 150 years ago, family-owned Bacardi Limited announces a first—the rarest BACARDI rum ever released, as a celebration of the expertise and craftsmanship in every bottle of BACARDI rum.
An unprecedented number of Maestros de Ron BACARDÍ (Master Blenders) have combined their extraordinary talents to create a very special and rare limited edition BACARDI rum—Ron BACARDÍ®, de Maestros de Ron, Vintage, MMXII.
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This summer, BACARDI Superior rum has collaborated with music pioneer Norman Jay, MBE, to support breakthrough music acts. The legendary DJ nurtured the talents of three UK artists – Untold, Reso and Disco Bloodbath – guiding them in the creation of three unique pieces of music.
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A survey recently conducted by Waggle Dance Marketing Research and commissioned by BACARDI® LIMÓN™ Flavored Rum reveals the ins and outs of dating and flirtation behaviors, party attitudes and relationship tips. BACARDI LIMÓN Flavored Rum, the spirit with a distinctive flavor and the ultimate social connector, has recently launched their fun and flirty “Where Will It Go?” campaign and was interested in discovering the beliefs, attitudes and behaviors of modern day courting. In addition, BACARDI LIMÓN has joined with Brody “The Luv Coach,” spokesperson for Match.com and AOL Black Voices, to give her expert opinion on the findings. 1,003 men and women, ages 21-34, were surveyed nationwide.
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BACARDI® CLASSIC COCKTAILS PIÑA COLADA and BACARDI® CLASSIC COCKTAILS STRAWBERRY DAIQUIRI, the ultimate home entertaining solutions, have partnered with lifestyle expert Robert Verdi to help you become the perfect host. Entertaining should be all about ease, comfort and having more time to enjoy hanging out with your guests.
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As the holiday season approaches, BACARDI®, the best-selling premium rum and the most-awarded rum in the world, today unveils a pioneering research study called the BACARDI Together Index.
The BACARDI Together Index uses an unprecedented 146 questions from a national survey of 5,000 American adults, aged 21 to 80+ years, to understand and summarize the dimensions of social connectedness. The large sample and volume of questions allows for a comprehensive evaluation of social connections in a way never before done.
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Family-owned Bacardi Limited officially marks the 150th anniversary of the founding of the Company and its iconic BACARDI® rum brand on February 4 with activities around the world honoring the world’s favorite rum brand. The Company is celebrating its spectacular growth from a small distillery founded by Don Facundo Bacardí Massó in Santiago de Cuba in 1862 to what is now the world’s largest privately-owned spirits company.
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Flashback to 1937 during the economic upheaval of the Great Depression in the United States. Prohibition had recently ended and BACARDI became very popular. During this struggling economic environment, some unscrupulous bars and restaurants in New York City tried to take advantage of consumers by substituting BACARDI for lesser quality rums when they asked for BACARDI cocktails.
Standing up for the consumer’s right to get what was ordered and to protect the quality of cocktails, family-owned Bacardi took legal action against some New York bars and restaurants.
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Do you know the difference between a swizzle and a shrubb? Do you dream of Mojito’s? If so, Tommy Bahama has an opportunity for you! Tommy Bahama is excited to announce the search for the first-ever Tommy Bahama Rumologist™. We’ve created the most exciting consulting position in the world and we are scouring the country for the most qualified person to represent Tommy Bahama as our official Rumologist – sharing our passion for rum with the world! The Rumologist will win $50,000 and be an ambassador traveling the United States, speaking, educating, and experimenting with all things related to rum! We’re looking for someone who knows the history, how it’s mixed, how it pairs with food – and who loves to share that knowledge. Tommy Bahama is looking for bartenders, mixologists, and anyone that believes they can hold and honor the title. The contest application can be found on the Tommy Bahama Facebook page (www.facebook.com/tommybahama). Participants will be asked to send a short video (45-60 seconds) declaring their candidacy and explain why they should be chosen. The Rumologist will be announced this October.
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Bacardi Limited, the world’s largest privately-owned spirits company, declared today that 2012 will be its most innovative year since the creation of BACARDI® rum in 1862. Throughout the year, Bacardi will host one-of-a-kind birthday parties, launch special promotions featuring 100 years of ground-breaking advertising, introduce a $2,000 limited-edition decanter of rare BACARDI rum, offer travel retail exclusives and commemorative gifts, and much more for consumers to come together and share in the excitement.
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As part of its 150th anniversary celebration, Bacardi Limited shares an extraordinary glimpse into the unique heritage safeguarded in The Bacardi Archive of more than 150 years of precious documents, authentic historical assets and sometimes quirky artifacts about the Company, family and iconic brand. This rare look showcases the BACARDI® rum brand’s remarkable creation and international expansion to more than 150 markets to become the world’s favorite and most awarded rum with nearly 500 medals, as well as the rich history of the Company’s survival through adversities and critical success to become the world’s largest privately-held spirits company.
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