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When it comes to tire development and technology, the road generally goes from the racetrack to the cul de sac. A great example is Yokohama Tire Corporation’s new passenger tire, the AVID Ascend®, which features orange oil, a special technology born on the track, and which can be seen discussed in the following video: http://youtu.be/TtrgVa7DHYQ To view Multimedia News Release, go to http://www.multivu.com/mnr/59183-yokohama-tire-corporation-passenger-tire-avid-ascend-features-orange-oil