Food gifts that provide practicality, value and the opportunity to be shared with others are topping the list of hottest gifts for the 2011 holiday season. Omaha Steaks, named the largest direct gourmet food company in America by Multichannel Merchant, is at the forefront of this food gifting trend, which food industry experts say is energizing the nearly $20 billion specialty food gift market and positioning it for a larger share of the more than $120 billion that Americans spend annually on gifts.
To view Multimedia News Release, go to http://www.multivu.com/mnr/50940-omaha-steaks-leads-the-trend-america-s-favorite-holiday-gift
A new advertising campaign for Esurance, the direct-to-consumer personal auto insurance company, debuts nationally today. It showcases an updated brand identity and introduces an ensemble cast representing the dedicated employees of Esurance. The campaign launch is the result of the company's partnership with Duncan/Channon. Esurance selected the creative agency last fall to update its brand positioning and advertising.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/esurance/38077/
Boosters are better than they used to be at fitting lap and shoulder belts on 4 to 8-year-old kids to restrain them in a crash - so parents don\'t have to search as hard for a good fit for their child and vehicle. Most belt-positioning boosters, though, don\'t offer consistently good fit in all vehicles. This is the bottom line in the Insurance Institute for Highway Safety\'s third round of booster evaluations.
Researchers assessed the safety belt fit of 72 boosters, assigning the best ones the top ratings of BEST BET or GOOD BET because they correctly position belts on average booster-age kids in most vehicles. The worst performers are ones the Institute doesn\'t recommend because they do a poor job of fitting belts. A good booster routes the lap belt across a child\'s upper thighs and positions the shoulder belt at midshoulder.
The Yankee Group reports that companies that incorporate rich media into their communications see increased interaction with their content, stronger competitive positioning, higher-quality leads and greater customer loyalty. This is supported by our recent multimedia survey which revealed that press releases with multimedia content were viewed on average 77% more than text only releases.
To view Multimedia News Release, go to http://www.multivu.com/players/English/49792-PRNewswire-Visual-PR/
Paragon Casino Resort launched a new property wide positioning initiative today themed “The Way Louisiana Plays.” The new positioning is highlighted by a new marketing campaign featuring celebrity alligator hunters Troy, Jacob and Chase Landry, who star in the top-rated cable TV show, ‘Swamp People.” The Landrys recently announced their exclusive Louisiana casino endorsement partnership with Paragon Casino Resort.
To view Multimedia News Release, go to http://www.multivu.com/mnr/53616-paragon-casino-resort-the-way-louisiana-plays-landry-swamp-people
Search Engine Marketing (sem) overview touches upon sponsored search marketing (cpc-cost per click and ppc-pay per click) and search engine optimization (seo). Describing the landscape of the search engines and where search results are displayed.
The Sponsored Search Landscape is quickly becoming an increasingly complex field and includes many factors a novice may overlook. SEO utilizes many methods to improve your web traffic including, but not limited to, the organization and structure of the Sponsored Search account, geographically targeted settings, relevant ad copy content, and bidding strategies to deliver results. These approaches can have an effect on your account's quality score. A marketer whose account holds a higher quality score than their direct competitor's may be rewarded with a lower cost per click (CPC) and a higher positioning for the same keyword.
Lexmark International, Inc. (NYSE: LXK) today announced its positioning in the Leaders quadrant by leading industry analyst firm Gartner, Inc. in their “Magic Quadrant: Managed Print Services Worldwide” report.
In the Gartner Magic Quadrant report, Lexmark was evaluated on “completeness of vision” as well as its “ability to execute.” According to Gartner, “Leaders provide MPS to a wide range of customers, including the largest and most geographically dispersed, so they must demonstrate a truly global reach. They must demonstrate not only the skills to deliver today’s MPS, but also the understanding, initiative and resources to prepare for tomorrow’s MPS. Leaders characteristically augment the full scope of MPS with a wide range of added-value services. As a result, they are frequently shortlisted by large and midsize customers.”
To view Multimedia News Release, go http://www.multivu.com/mnr/48243-lexmark-managed-print-services-gartner-mps-magic-quadrant
eTrak announces the release of their GPS+ line of consumer and commercial tracking products. GPS+ is eTrak’s patent pending technology that integrates the usage of WIFI, cellular triangulation and GPS to achieve the most accurate positioning possible, both indoors and out.
GPS+ delivers the most accurate location available in real time directly to a Smartphone, tablet or computer. eTrak products also contain geo-fencing capability which triggers notifications if the device goes beyond preset boundaries. Additionally, the notifications provide a map and address with the location of the device.
To view Multimedia News Release, go to http://www.multivu.com/mnr/60966-etrak-powered-by-verizon-wireless-at-ctia-gps-plus-product-line
Under difficult economic conditions in Europe, in 2012 SPIE turned in a highly satisfactory financial performance featuring growth in turnover, a sustained pace of acquisitions and an improved profit margin.
The Group met all its performance targets in terms of margins and business volumes, cash and order intake. These results confirm the relevance of its business model and its strong market positioning.
To view Multimedia News Release, go to http://www.multivu.com/mnr/60649-SPIE-2012-results-targets-met
Ramco Systems, an enterprise software product company focused on delivering ERP, HCM and Aviation on Cloud, Tablets and Smart phones today announced that its comprehensive HR & Talent Management solution, Ramco HCM on Cloud (Human Capital Management) will now be available with GPS (Global Positioning System) and NFC (Near Field Communication) Support. With this new feature, Ramco HCM will offer its customers the option to record NFC based time and attendance to authenticate, trace and interact with employees at various levels.
To view Multimedia News Release, go to http://www.multivu.com/mnr/65006-ramco-systems-mobile-new-attendance-kiosk
Meineke Car Care Centers, part of the Driven Brands family of automotive companies, today announced the launch of its brand repositioning based on a radical new attitude about customer service and advertising with a campaign featuring SoulPancake’s viral sensation Robby Novak, “Kid President,” as the Meineke “Kid Mechanic.” The new positioning, “Drive A Little Smarter,” is supported by television, outdoor and digital executions designed to take the mystery out of simple car care by presenting it in a fun and understandable way.
To view Multimedia News Release, go to http://www.multivu.com/mnr/63077-meineke-car-care-centers-national-brand-overhaul-drive-a-little-smarter
Leading Scotch Whisky brand LABEL 5 reveals an exclusive partnership with bartenders around the world who have created innovative and tasty cocktails with LABEL 5 Classic Black. In addition to this digital campaign called “WHISKY CONFIDENTIAL”, LABEL 5 announces being partner of the IBA’s World Cocktail Championships for 2015.
With its videos, LABEL 5 invites its consumers to enter into private and trendy bars to get exclusive cocktail recipes imagined by the bartenders.
Reflecting the latest whisky-based cocktails trends in Shanghai, New York and London, LABEL 5 stays true to its international and contemporary positioning while offering a new experience that enhances the smoothness and balanced character of its core reference LABEL 5 Classic Black.
To view the multimedia release go to:
http://www.multivu.com/players/English/7655951-label5-whisky-confidential-campaign/
