J. C. Penney Company, Inc. (NYSE: JCP) today announced the launch of its 2011 spring marketing campaign, aimed at showcasing jcpenney as America’s destination for great styles at compelling prices. Set to debut during the retailer’s sponsorship of the Academy Awards, the campaign builds on the Company’s “New look. New day. Who knew!®” marketing platform with a new tagline “We make it affordable, you make it yours™.” jcpenney’s new campaign underscores its dramatic style authority transformation and recent initiatives to provide customers the fashion they seek to create their unique style — all at an affordable price point.
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J. C. Penney Company, Inc. (NYSE: JCP) today announced that it is launching an inspiring new philanthropic initiative that invites customers in over 1,100 stores to turn small change into “pennies from heaven” by rounding up their purchases and donating the difference to life-enriching afterschool programs. For more than a decade, jcpenney has been the leading corporate advocate for the afterschool issue by distributing more than $100 million across every jcpenney community. To bolster support for the afterschool movement, jcpenney will unveil its most extensive cause marketing campaign to date. Serving as the Company’s signature cause-related event, pennies from heaven will be held four times a year starting July 31 through Aug. 27 during the Back-to-School season.
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In keeping with its commitment to giving customers the very best selection and shopping experience, J. C. Penney Company, Inc. (NYSE: JCP) has rolled out its findmore® smart fixture to over 120 select stores across the country. Additionally, in conjunction with the launch of its Modern Bride concept, the Company will begin rolling out a findmore experience using iPad to 50 fine jewelry departments.
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J. C. Penney Company, Inc. (NYSE: JCP) today announced the arrival of its exclusive Modern Bride concept in its bridal fine jewelry departments in stores and on jcp.com and modernbride.com. A unique collaboration with Condé Nast, the Modern Bride concept is devoted to providing trusted quality, timeless style and outstanding customer service through a special shopping experience catering to today’s bridal customer.
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J. C. Penney Company, Inc. (NYSE: JCP) and Iraq and Afghanistan Veterans of America (IAVA), the nation’s first and largest non-profit, nonpartisan organization for veterans of the wars in Iraq and Afghanistan, are joining forces to provide America’s newest generation of military veterans with more than $1 million in apparel and footwear to start new civilian wardrobes. With over two million servicemen and women who deployed as part of Operation Enduring Freedom and Operation Iraqi Freedom, the “Welcome Heroes” campaign seeks to honor and support recent vets with the apparel needed to pursue new career opportunities or to enjoy the leisure activities missed most at home.
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