The Ad Council, in partnership with the U.S. Department of the Treasury and the U.S. Department of Housing and Urban Development (HUD), have joined together to launch a new phase of their Foreclosure Prevention Assistance Public Service Advertising (PSA) Campaign. The campaign aims to increase awareness of the Making Home Affordable® Program’s free resources and assistance for homeowners who are struggling with their mortgage payments.
To view Multimedia News Release, go to http://www.multivu.com/mnr/51783-ad-council-making-home-affordable-english-psa
Premium chocolate manufacturer Lindt USA today announces the launch of their new TV advertisement featuring Lindt Global Brand Ambassador and Swiss tennis star Roger Federer. The new TV spot “Airport,” created by agency of record Gotham Inc., is a humorous look into the life of Federer and the irresistible nature of Lindt’s smooth melting Lindor Truffles. Lindt is also unveiling a special partnership with the Roger Federer Foundation (RFF) that will help raise awareness and funds for the non-profit in conjunction with the Grand Slam tournament in New York.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/lindt/45933/
Avon Products, Inc. today announced a partnership with award-winning international actress, Jacqueline Bisset, who will serve as the face of the revolutionary ANEW Platinum line. This new skincare line for women 60+ from Avon’s pioneering ANEW line was developed to recapture the appearance of youthful contours and will debut this fall through Avon Representatives.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/avon/42975/
PUMA announced today it has signed a long term partnership with Spanish international midfielder Cesc Fabregas, the Barcelona midfielder signing a multi-year contract with PUMA. Cesc will wear PUMA boots on pitch and will become another key performance icon in the sportlifestyle brand’s global football communication. Having unveiled, Sergio ‘Kun’ Aguero, PUMA is delighted to welcome Fabregas into a football family that also includes Thierry Henry, Nemanja Vidic, Samuel Eto’o, Mario Gomez, Gianluigi Buffon, Giorgio Chiellini, Ibrahim Afellay, Lucas Barrios, Mikel Arteta and many more footballing stars.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/prne/puma/52133/
The finance and business centers of the future may not be the traditional capitals of global dominance, according to a new report released today by PwC and the Partnership for New York City. The fourth edition of Cities of Opportunity shows that in a more virtual and mobile world, well-rounded cities with balanced economies and strong quality of life offer an attractive alternative: resilience during downturns and allure for skilled people who will build the future.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/pwc/45951/
LG Electronics MobileComm U.S.A., Inc. (LG Mobile Phones) has forged an alliance with fashionable stars Victoria Beckham and Eva Longoria Parker to promote the company’s latest touchscreen mobile phones, the stylish LG Lotus Elite and LG Rumor Touch. The integrated campaign, called LG Fashion Touch, promotes personal style and the idea that mobile phones have become the latest in fashion communication. The partnership includes a print and online campaign, series of MTV vignettes, consumer promotion and an event in Los Angeles to celebrate the integration of fashion and technology.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/lg/43683/
Automobili Lamborghini S.p.A. and Callaway Golf Company (NYSE: ELY) have signed an agreement to connect the resources of their world-renowned Research and Development teams. This unique alliance establishes an ongoing collaboration to develop innovative technologies and materials designed to enhance the performance of each company’s products. The partnership, as well as the introduction of a new, co-developed material called Forged Composite™, was officially celebrated today at the 2010 Paris Motor Show by Automobili Lamborghini President and CEO Stephan Winkelmann and George Fellows, President and CEO, Callaway Golf.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/callawaygolf/40580/
Chivas Regal, the original luxury whisky and official sponsor of the 65th Festival De Cannes, reaffirmed its commitment to its global brand partner FilmAid International, after announcing plans for a new global fundraising programme.
To mark the first year anniversary of the Chivas Regal FilmAid partnership, Chivas unveiled a new short film documenting the amazing work of FilmAid focussing on a FilmAid project at the Kakuma Refugee Camp in Kenya.
Oscar winning actor and FilmAid supporter, Cuba Gooding Jr., joined FilmAid UK Chair Iliane Ogilvie Thompson and Chivas Regal Brand Director, James Slack on stage for an exclusive screening of the new short film commissioned by Chivas.
To view Multimedia News Release, go to http://www.multivu.com/mnr/53819-chivas-filmaid-cannes
Sachin Tendulkar, AR Rahman, Vijay Mallya, Yash Chopra, George Alagiah OBE were all announced winners at the inaugural Asian Awards 2010, in partnership with Lebara, on October 26th at The Grosvenor House Hotel, Park Lane London.
Presented by Lord Sebastian Coe, The Asian Awards 2010 saw a powerhouse of leaders in business, sport, politics attend to celebrate achievement and excellence among South Asians, including Deputy PM Nick Clegg, Jermaine Jackson, Nasser Hussain OBE, Gurinder Chadha, Christian Louboutin and Sonu Niigaam.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/prne/asianawards/46300/
Kohl’s Corporation (NYSE:KSS) today gathered more than 1,100 associates, families and friends together at the American Cancer Society’s Making Strides Against Breast Cancer walk held in downtown Milwaukee. Associates from both the Menomonee Falls corporate headquarters and local Wisconsin and Illinois department stores laced up as part of Kohl’s three-year philanthropic partnership with the American Cancer Society. In addition to walking, Kohl’s associates and other participants formed a human pink ribbon to show their support for the fight against breast cancer.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/kohls/43596/
The 2010 holiday season is expected to be one of the greatest on record. Why is that? Well, for one thing, the annual holiday party is going to get a facelift, thanks to a partnership between Pepto-Bismol and actor Ken Jeong, which aims to eradicate holiday party under-indulgence.
To view Multimedia News Release, go to http://www.multivu.com/players/English/47509-pepto-web-videos/
Kudzu.com, a website that helps homeowners choose the best service providers for their home and family, announces a multi-media partnership with HGTV.com to provide detailed, hyper-local listings of home service professionals by neighborhood, homeowner ratings and reviews of their experiences with specific companies and timely specials from local contractors.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/cox/45350/
