A dropped bottle or slipped martini olive can jeopardize a bartender’s chance of being crowned the world’s best. It’s all on the line at the 21st annual World Bartender Championship (WBC) taking place on February 26, 2012, where the top T.G.I. Friday’s® bartenders from across the globe have more reason than ever to step up their game. Mixology authors, TV personalities and internationally-renowned bartenders will judge the skill and showmanship of each of the nine finalists as they take center stage at the Glass Cactus in Dallas. Among the celebrity guest judges are Kim Haasarud, Charlotte Voisey and Phil Wills
To view Multimedia News Release, go to http://www.multivu.com/mnr/54650-tgi-fridays-masters-of-mixology-world-bartender-championship
A first for the hotel industry, boutique hotel company Affinia Hotels, with properties in NYC and Washington, D.C., has hired a bartender to train hotel staff on ‘The Spirit of Hospitality: The Art of Being Present.’ Dushan Zaric, widely known for his out-of-the-box mixology seminars for bartenders, is training the staff on how to be present and that how they feel when they are doing their jobs has a powerful effect on guests.
To view Multimedia News Release, go to https://www.multivu.com/mnr/57139-affinia-hotels-hires-mixologist-dushan-zaric-to-train-staff
In the most fiercely contested competition in its seven year history, crowd favourites Team Italy tonight won the 2011 42BELOW Cocktail World Cup.
Right from day one, Italy made up of Danielle Dalla Pola, Alexander Frezzai and Luca Sai established itself as the contestants’ favourite, each challenge bringing with it a new outfit and a new concept. But despite their sartorial style, they remained at the bottom of the points table- until tonight’s flawless performance. Their final drink ‘Elisir d’Amore’ was described by the judge Jacob Briars as ‘incredibly well balanced and totally surprising.’
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/cocktailworldcup/49235/
TGI Fridays has crowned Hiroyuki “Mark” Yamada of Tokyo the World’s Greatest Bartender at the 22nd annual World Bartender Championship (WBC) in Dallas. Yamada’s flawless mixology, precision and speed, coupled with his winning personality behind the bar, wowed a panel of industry expert judges and helped him secure the title of World’s Greatest Bartender.
To view Multimedia News Release, go to http://www.multivu.com/mnr/60574-tgi-fridays-22nd-annual-world-bartender-championship-winner
Today, Campari® is officially unveiling the Hollywood actress Eva Green as the star of the 2015 Campari Calendar. The stunning French born actress will take the lead role in this year’s iconic Calendar, entitled ‘Mythology Mixology’, which is dedicated to celebrating Campari’s colourful history and the intrinsic stories linked to twelve of its best-loved classic cocktails. Each month will focus on a classic cocktail and with it, imaginatively depicts the beautiful and little-known anecdotes, tales and curiosities behind each iconic recipe.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/71400577-Campari-Calendar-2015/
The countdown to Super Bowl 50 has begun! As fans nationwide finalize their Super Bowl Sunday plans and snacks starting lineup, it’s hard to choose which delicious dishes make the final cut! Will it be helmet shaped cookies? Or football fields made from guacamole and sour cream? Once you have your half-time snacks lined up, it’s also important to not fumble when it comes to the perfect beverage.
This year, why not try a new spin on an old favorite with some Fizzology, an innovative approach that reimagines the way you can enjoy soda through non-alcoholic mixology. Fizzology combines unexpected flavors and ingredients that excite your taste buds – imagine sprinkles and shredded coconut topping your favorite Pepsi soda. It’s a great way to be creative and playful in how you experience and enjoy drinking a soda – especially when you’re watching Super Bowl 50!
Whether you are celebrating at home or in the stadium, you can elevate your Super Bowl 50 experience by bringing some fizzology to the party. At the NFL Experience in San Francisco visit F!ZZ, a playful celebration of bubbles with unexpected ingredient combinations -- including flavor shots, bursts, garnishes and foams -- creating a fun, adventurous way for consumers to deconstruct and reconstruct soda.
To view the multimedia release go to:
http://www.multivu.com/players/English/7743251-pepsi-fizz-drinks-super-bowl-50/
