Going green is a dominant theme in home furnishings this year; some appliance makers are responding to the need with environmentally friendly appliances.
Continuing a legacy of consumer and manufacturing innovations, a Maytag Centennial® washer marked the milestone of being the one-millionth washing machine assembled on a newly launched line in the Clyde, Ohio manufacturing plant. This new line produces the top two selling top-load washers in the United States according to NPD Group data January 2011 — the No. 1 selling Centennial® washer (MVWC400XW) and the No. 2 selling Bravos X™ washer (MVWX500XW).
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Maytag brand’s new “What’s Inside Matters” campaign goes beyond their familiar product story to explore the more human side of dependability. And as part of that exploration, the brand is launching Faces of Dependability, a multi-media effort that will promote their ongoing relationship with the Boys & Girls Clubs of America (BGCA) as well as start a conversation about the quality they value most - dependability.
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For the second year in a row, Maytag brand has worked hand-in-hand with Boys & Girls Clubs of America (BGCA) to honor exemplary Clubs from across the country with the Maytag Dependable Club of the Year awards. Through a national partnership between Maytag and BGCA, 10 Clubs were awarded a grant for their demonstrated commitment to dependability and dedication to keeping youth on the path to achieve great futures. The Clubs were evaluated during a rigorous judging process and selected to receive this distinctive award and one-time grant from Maytag to help deepen their impact in the communities they serve.
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Maytag® brand and Boys & Girls Clubs of America (BGCA) have awarded 11 Boys & Girls Clubs across America with the “2012 Maytag® Dependable Club Award” in recognition for their demonstrated commitment to dependability and dedication to keeping youth on the path to achieve great futures. The Clubs were selected to receive the distinction and a financial award to help deepen their impact in the community.
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Today, appliance manufacturer Maytag® launched an integrated marketing campaign introducing the new face of the brand, the Maytag Man. A transformation of the widely known and iconic Maytag Repairman, the Maytag Man now has a brand new role as the machine. He will greet America as a Maytag® appliance, the human embodiment of the brand’s core values of reliability, durability and power.
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