There’s the easy way, and there’s the Lexus way. A lone crane slowly lifts the front end of a Lexus LS, then a second vehicle is attached using cables and stretch bars, then another and another and finally, a fifth Lexus vehicle is suspended in midair from the crane, using no support other than the strength of the LS. The gravity-defying vehicles aren’t a figment of your imagination or a camera trick. They are part of a new advertising campaign from the automaker, which debuted on Jan. 16.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/lexus/48190/
It\'s a dramatic moment. In an ultra-modern audio studio, a Pearl White Lexus LFA supercar faces its challenger: a lone crystal champagne flute on a pedestal alongside a sleek amplifier. The vehicle\'s keyless ignition is engaged, and its rear wheels start spinning on a dynamometer. The engine roars louder and louder, the speedometer clicks past 150, 160, 170 mph. That\'s when the glass quivers and shimmies until – kshhh! – the flute shatters in gorgeous slow motion.
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Lexus’ latest innovation in its pursuit of perfection isn’t a new vehicle. It’s an idea…the idea that a car that will never have an accident may be possible. The automaker is using the world’s most advanced driving simulator to enable its engineers to design technology that will help make driving safer.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/lexus/46610/
A gorgeous supermodel with wind blowing through her hair isn’t unusual to see in the annual Sports Illustrated Swimsuit edition. But when that wind is created by a Lexus LFA supercar screaming by, it’s definitely something to check out.
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It all begins in a sleek warehouse where 122 percussion instruments are arranged to create a precision-driving course full of angles and straightaways. Each instrument has a tiny lever. An Ultrasonic Blue 2011 Lexus IS sport sedan revs its engine, wheels spinning as it roars to life to debut its musical prowess. The vehicle navigates the raceway, precisely tripping each and every drum lever on the track, creating a beat as it speeds by, igniting the base, snare, toms and cymbals. Through it all, the IS doesn’t knock over a single instrument. As it comes screeching to a halt, the final drum beat is triggered. The new 2011 IS has just laid down its first custom track.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/lexus/45983/
What do you get when you cross a Sports Illustrated Swimsuit model with a hot new sports car? One cool app. Lexus and Sports Illustrated Swimsuit have fans revving their engines with the release of Lexus’ new TORI 500 racing app, available at Lexus.com/tori500 and iTunes.
The app brings to life an actual racetrack the automaker created in the shape of Sports Illustrated Swimsuit model Tori Praver’s body. Players of the TORI 500 game get to see what it’s like to race the all-new 2013 Lexus GS sport sedan around a larger-than-life, 3-D image of the supermodel.
To view Multimedia News Release, go to http://www.multivu.com/mnr/54771-lexus-gs-si-swimsuit-model-tori-praver-with-tori-500-racing-game-app
The scene opens in a dark room. A human form constructed of 119 points of light moves through space as if it is riding in an invisible vehicle. Suddenly, a more vibrant, detailed human form, with bones, muscles and organs constructed from 2,000,000 points of light, comes in to view, traveling toward the first figure. The two forms collide. Viewed in slow motion, we see that there is no comparison between an ordinary crash test dummy and a Lexus crash test genius in the throes of an accident.
To view Multimedia News Release, go to http://www.multivu.com/mnr/51818-lexus-ad-campaign-engineering-amazing-light
Admiring the curves of a Sports Illustrated Swimsuit model is one thing, but actually driving it—that’s something only Lexus and its all-new 2013 GS sport sedan could do with style. As the Official Automotive Marketing partner of the Sports Illustrated Swimsuit property, Lexus created a multi-faceted campaign called TORI 500, showcasing an actual racetrack the automaker created in the shape of Sports Illustrated Swimsuit model Tori Praver’s body.
To view Multimedia News Release, go to http://www.multivu.com/mnr/54644-lexus-gs-sports-illustrated-swimsuit-tori-500
Cathay Che is a New York based travel writer who has blazed her way through about 50 countries (so far). She is also the author of the book, Deborah Harry: Platinum Blonde, the only authorized biography of the iconic Blondie frontwoman. She was a contributing editor at Time Out New York from 1995-2004, and is now a contributing editor at LEXUS magazine. She has been happily contributing her uncensored travel blog, TRAVEL JUNKIE: Addicted to a Taste of Strange, to MOLI.com for sixteen months. She has also written for concierge.com, DailyCandy.com, Brides, forbestraveler.com, Everyday With Rachel Ray, Budget Travel, Mens Journal, Details, Interview, InStyle, The New York Post travel section, The Honolulu Advertiser, men.style.com, and Glamour. As a performance artist, Che has appeared in New York at The Kitchen, PS 122, Dixon Place, WOW Cafe, Exit Art and The Public Theater. Her first media-related job was as the on-air movie reviewer for the cable TV show, Party Talk, from 1993-1996. Courtesy of cathayche on MOLI.com.
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Elevating the notion of recycling to an art form, Lexus challenged four of fashion’s most inventive designers to rethink their notions of automotive design for an advertising campaign to appear in Vogue. Using some of the more than 2,000 individual parts of a completely dismantled Lexus CT hybrid, a vehicle that is 90 percent recyclable*, the designers created fashionable works of art as part of The Lexus Fashion Workshop.
To view Multimedia News Release, go to http://www.multivu.com/mnr/53341-lexus-fashion-workshop-vogue-ct-art-basel
