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The name Hugo Boss is commonly associated with a well-known international fashion label. The German company, headquartered near the Southwestern city of Stuttgart, is a truly global player when it comes to fashion. But Boss is also getting in on the act in the world of fine art. No surprise then that the company has been awarding the Hugo Boss Prize for the past twelve years as an accolade for up-and-coming artists. Nominees have already built a reputation in the art scene. It is only natural that such award ceremony requires an adequate setting. Consequently, instead of being staged at the seat of the company in Metzingen, the event takes place in New York City.