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Help protect the environment with Sony technology & crowdsourcing. Using crowdsourcing in conjunction with existing Sony technology and your ideas, Sony and WWF have created the Open Planet Ideas initiative which encourages you to get involved and be creative and to submit your ideas on how technology could be repurposed and put together a plan to help protect the environment. The best crowdsourced ideas will then go to Sony and a panel of experts to be realised and go towards hopefully helping to save the environment. Open Planet Ideas - Using Sony technology to protect the environment.