Hanes®, the company that introduced Tagless undershirts to the market in 2002, has gone Tagless once again – this time across all lines of its men’s underwear bottoms. America’s No. 1 men’s underwear brand launched a new marketing campaign to support the new Tagless underwear, including new television advertising spots on high-profile entertainment and sports programming.
For more than 20 years, basketball legend Michael Jordan has been the face of Hanes men’s underwear. In the latest Tagless ad campaign, Hanes shows how annoying uncomfortable tags can be by bringing them to life and giving them the same annoying traits of people who drive others crazy. Jordan is shown rescuing men from the personified “annoying tag” in different scenarios.
To view Multimedia News Release, go to http://www.multivu.com/mnr/55948-hanes-goes-tagless-across-all-men-s-underwear
NBA Madness, the NBA’s interactive basketball lifestyle event, brings the fun and excitement of the league for fans of all ages via hoop games, dance performance and special appearances by NBA talent, NBA Madness Opening Ceremony, featuring special appearance of Jason Kapono, forward of the Toronto Raptors, please see it all in http://www.so-u.tv/playVideo.php?contestid=&id=4767
The Hong Kong's Basketball Championship is still going and So-U.TV filmed Match 4 in Mongkok, Saturday July 5, 2008. SCAA and Fukien are still fighting for it. The pressure was mounting in the second half but Fukien claimed lead at 45:47. SCAA were able to come back strong and finished at 76:65. Watch how SCAA finally triumphed at http://www.so-u.tv/playVideo.php?contestid=&id=1846
Hanes has launched a new men's underwear marketing campaign starring basketball great Michael Jordan in a new television commercial that shows Hanes Lay Flat Collar undershirts will never suffer from wavy
The Gay, Lesbian & Straight Education Network (GLSEN) and the Ad Council joined the National Basketball Association (NBA) to debut a series of public service advertisements (PSA) featuring Phoenix Suns stars Grant Hill and Jared Dudley designed to address the use of anti-gay language among teens. The campaign includes new television, radio, print and Web ads and the TV spot will launch this Sunday during the NBA Conference Finals on ABC, TNT, and ESPN. The PSAs are an extension of the award-winning Think Before You Speak campaign and GLSEN’s “Changing the Game” initiative.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/adcouncil/50081/
