Hanes®, the company that introduced Tagless undershirts to the market in 2002, has gone Tagless once again – this time across all lines of its men’s underwear bottoms. America’s No. 1 men’s underwear brand launched a new marketing campaign to support the new Tagless underwear, including new television advertising spots on high-profile entertainment and sports programming.
For more than 20 years, basketball legend Michael Jordan has been the face of Hanes men’s underwear. In the latest Tagless ad campaign, Hanes shows how annoying uncomfortable tags can be by bringing them to life and giving them the same annoying traits of people who drive others crazy. Jordan is shown rescuing men from the personified “annoying tag” in different scenarios.
To view Multimedia News Release, go to http://www.multivu.com/mnr/55948-hanes-goes-tagless-across-all-men-s-underwear
NBA Madness, the NBA’s interactive basketball lifestyle event, brings the fun and excitement of the league for fans of all ages via hoop games, dance performance and special appearances by NBA talent, NBA Madness Opening Ceremony, featuring special appearance of Jason Kapono, forward of the Toronto Raptors, please see it all in http://www.so-u.tv/playVideo.php?contestid=&id=4767
The Hong Kong's Basketball Championship is still going and So-U.TV filmed Match 4 in Mongkok, Saturday July 5, 2008. SCAA and Fukien are still fighting for it. The pressure was mounting in the second half but Fukien claimed lead at 45:47. SCAA were able to come back strong and finished at 76:65. Watch how SCAA finally triumphed at http://www.so-u.tv/playVideo.php?contestid=&id=1846
Hanes has launched a new men's underwear marketing campaign starring basketball great Michael Jordan in a new television commercial that shows Hanes Lay Flat Collar undershirts will never suffer from wavy
The Asia2Extreme team filmed two of the top ranking Hong Kong basketball teams. Sponsored by Nike, Fukien and SCAA played to a packed stadium as more than 3000 fans went wild for the build up to the HKBBA Final scheduled for March 29. Down to the wire, SCAA took the lead 65 - 60 at the final buzzer. See all the action at http://www.so-u.tv and tune in for our coverage of the Final!
