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Social Networks have dramatically changed B2C and B2B communications. This episode introduces the 7 critical concepts that businesses must know for their brand to survive online.
UBMStudios, the world leader in digital events, environments and communities, is capitalizing on the rapid growth in Marketing-as-a-Service (MaaS). According to the BtoB “Marketing Services: What Marketers Want From Their Media Partners” research report, 55 percent of marketers have used b2b media companies for marketing services in the past 12 months. Additionally, CMO Survey’s August 2011 research shows that nearly 75 percent of respondents currently outsource marketing activities. These studies highlight that companies are making investments in outsourced marketing due to bandwidth and increased areas of marketing specialization.
To view Multimedia News Release, go to http://www.multivu.com/mnr/49987-ubm-studios-capitalizing-on-the-growth-of-marketing-as-a-service
PR Consulting at http://www.endustryinsider.com/prconsulting - Get an inside look at Mynewsdesk, a PR consultant and brand engagement platform used by 30,000+ companies around the world. The power of great Public Relations and brand engagement is big for your marketing strategy, and by choosing Mynewsdesk it can become great! 30-Day Free Trial On Any Account. No strings attached. No credit card required. You will never be charged for your first 30 days. And unless you tell us not to, your trial account will automatically revert to the Free subscription level. http://www.endustryinsider.com/prconsulting YouTube: http://www.youtube.com/watch?v=OCaR7KAblig
www.Clicktecs.com The digital world has permeated every aspect of our daily lives, from the way we spend our time, to the way we spend our money. It has changed the way we communicate, and it has really changed the way we seek and receive information.
Businesses are recognizing this shift from offline media to online media, and realizing that in order to acquire leads, build targeted traffic and convert more customers in the new normal, they have to start measuring different metrics.
Some companies have started testing SEO, and others may be doing some Social Media. If you are publishing content, then you may unknowingly be doing content marketing. These three commonly used marketing tactics, when executed together on a consistent basis can produce some really great results and it is what smart marketers have figured out. Conveniently named \'Optimized Content Marketing\'.
The JNA Awards continues to inspire the trust and confidence of the industry as it welcomes back Rio Tinto Diamonds and Chow Tai Fook as Headline Partners for the fourth consecutive year.
Diarough Group, Israel Diamond Institute Group of Companies (IDI) and Guangdong Land Holdings Limited (GDLAND) have also renewed their sponsorship of the Awards. IDI has been championing the JNA Awards since its launch, while Diarough and GDLAND have come on board as Honoured Partners starting from its 2014 edition.
The JNA Awards honours companies and individuals that have demonstrated excellence and made positive contributions to their businesses and communities, with a focus on achievements made in Asia. Nominees are selected through an independent, transparent and rigorous judging process. The programme culminates with a gala dinner and awards ceremony held on the sidelines of the world’s No. 1 fine jewellery B2B show, the September Hong Kong Jewellery & Gem Fair.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7339151-jna-awards-2014-winners-announced/
In order to succeed in today’s B2B sales world, salespeople must create buyer consensus among diverse customer stakeholders. Those who fail to do that risk falling victim to the status-quo – the minimal-risk, lowest-cost option – or worse, losing the deal altogether. The Challenger Customer: Selling to the Hidden Influencer Who Can Multiply Your Results from CEB (NYSE: CEB), a best practice insight and technology company, reveals that it isn’t just about how you engage, but who you engage within the customer organization that drives complex sales today.
“The ‘senior decision-maker’ no longer exists in B2B sales. That makes the most significant problem facing marketing and sales teams a buying problem, not a selling problem. Organizations need to shift their focus from making the sale to understanding buyer groups – and who among them really shapes decisions,” said co-author Brent Adamson, executive advisor at CEB. “Our research shows that the one thing that matters most to executives is whether or not a supplier has buy-in with the rest of the organization – NOT the supplier’s actual offering or solution.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7427252-ceb-the-challenger-customer/
SATTE has always been a vital part of the Indian tourism industry and is recognised as the most sought after B2B travel and tourism event in South Asia. This year, SATTE has recorded an overwhelming participation of several Indian and global players, each visiting the event with high expectancy from the event and its offerings. Buyers and sellers continue to flock in, with their enthusiasm and support, fuelling a surge of first-time visitors and exhibitors as well.
To view Multimedia News Release, go to http://www.multivu.com/mnr/64181-SATTE-2014-power-packed-year-for-travel
Messe Frankfurt looks back on a 45-year-long tradition of success in the automotive industry and takes this opportunity to thank its long-term and loyal exhibitors. It has come up with something special for this occasion: the artist and photographer Rafael Neff has converted several customer products into theme worlds that are featured in the 2016 Automechanika calendar: Alfred Kärcher GmbH & Co. KG, BBS GmbH, Brembo S.p.A., Continental Aftermarket GmbH,Continental Reifen Deutschland GmbH,Hella KGaA Hueck & Co, Johnson Controls Autobatterie GmbH & Co. KGaA, Liqui Moly GmbH, Mahle GmbH, MANN+HUMMEL GmbH, RECARO Automotive Ltd. & Co. KG, Schaeffler AG, ZF Friedrichshafen AG. The high-quality calendar was presented at the ‘We say THANKS’ ceremony in the Klassikstadt Frankfurt, to which Messe Frankfurt issued an invitation.
Automechanika is certainly the most exciting success story in 45 years. The story began in 1971 with the first Automechanika in Frankfurt, which was christened when the IAA was cancelled. In subsequent years, the trade fair has made outstanding progress, advancing to the world’s leading trade fair, which is now held in fifteen locations worldwide. In the meantime, Messe Frankfurt is also organising a series of new B2B trade fairs for trucking and logistics and B2C events for automobiles, bikes, and boats.
To view the multimedia release go to:
http://www.multivu.com/players/uk/7668651-messe-frankfurt-expands-logistics-sectors/
In a glittering venue hosted at The Athens Concert Hall on May 15, 2017, attended by State officials and business representatives from all sectors of the economy, Mr. Gabriel Chaleplis was honoured for his international entrepreneurship.
The award to Mr. Gabriel Chaleplis was presented by Mr. Elias Xanthakos, Secretary General of The Greek Ministry of Economy and Development.
The award was presented for the first time in Greece, in order to honour international entrepreneurs of Greek origin who have demonstrated success, ethics, an international mind-set, and major achievements on global level.
To view the multimedia release go to:
https://www.multivu.com/players/uk/8111251-b2b-gaming-gabriel-chaleplis-entrepreneur/
Today marks the launch of Informa Engage, a high quality, international B2B marketing services business that connects buyers and sellers in specialist niche markets worldwide.
Informa Engage is part of Informa, the international Business Intelligence, Exhibitions, Events and Academic Publishing Group, and builds on the Penton Marketing Services business acquired as part of Informa’s combination with Penton Information Services in 2016.
Informa Engage offers unrivalled specialist audiences, deep knowledge of vertical markets, sophisticated data and content marketing expertise, and quality marketing services execution in turnkey packages. This enables marketers to connect effectively with customers, as they move from discovering a business need to identifying a solution, selecting a provider and making a purchase, using the right content at the right time in the buyer’s decision making process.
To view the multimedia release go to:
https://www.multivu.com/players/English/8169651-informa-engage-launches/
Research from CEB (NYSE: CEB), a best practice insight and technology company and the creators of the Challenger™ Selling model, shows that 51 percent of customers who might be willing to buy from a supplier are not willing to advocate for them and help them get deals over the finish line. This is a direct result of the difficult, internal buying process. Unfortunately, sales organizations lack a true understanding of their customers and are unable to simplify the complexities of buying for them.
“Willingness to buy is not the same as willingness to advocate; suppliers need customers to advocate and fight for them to get deals done today,” said Brent Adamson, principal executive advisor at CEB and co-author of The Challenger Sale and The Challenger Customer. “In order to move past ‘good enough’ and ‘status quo,’ suppliers need to go beyond just understanding how customers interact with them, to gaining a thorough understanding of how they work, what is important to them and how they interact with each other.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7427254-ceb-challenge-align-prescribe-b2b-sales-strategy/
