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When it comes to pork, there has never been a better time than now to make something delicious. That is why the National Pork Board (NPB) today launched ‘El Sabor de Hoy’ campaign, aimed at Hispanic consumers in the U.S. The campaign will create awareness of pork’s unmatched flavor and now value making it the ideal protein on any occasion for Hispanic consumers. “The time to indulge with pork and make delicious dishes for family and friends is now,” said Jose de Jesus, director of multicultural marketing at the National Pork Board. To view the multimedia release go to: http://www.multivu.com/players/English/8022151-national-pork-board-el-sabor-de-hoy/