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An international and bilingual conference designed and organized by Christophe Ginisty will take place in Paris on Friday, January 16th 2015 around the umbrella theme "The brand and the territory": a fascinating dive into territories' reputation and some fascinating strategies of brands that link their reputation to one geography. Created in January 2013 in partnership with the International Public Relations Association (IPRA), the ReputationWar International Conference has become one of the main events on reputation management at the digital age. To view the Multimedia News Release, go to http://www.multivu.com/players/English/7411151-reputation-war-conference/