Many Americans can still recall the DieHard TV ad from the mid-70s: a visual of a car parked on a frozen lake. The announcer’s voice over: “International Falls, Minn. A car sits on a frozen lake through January, February and March. Then in April – it started. Thanks to a DieHard.”
Today, more than 35 years later, the DieHard® brand unveiled an updated version of the iconic ad. The new TV spot will debut as the first-ever television commercial for DieHard alkaline batteries. Celebrating 45 years as America’s most trusted auto battery brand,DieHard batteries now deliver the power and superior performance customers expect from the brand with a full line of alkaline batteries for household devices.
To view Multimedia News Release, go to http://www.multivu.com/mnr/55412-sears-diehard-remakes-frozen-lake-commercial-alkaline-batteries
Clarence Knight, a filmmaker making it big in Hollywood, was suddenly summoned back home by his best friend, Reggie Dunn. Reggie’s father, who played an intricate part in Clarence’s upbringing, was dying. Clarence started a documentary of his old hood, Woodland Heights, and got much more than he bargained for. Learn about the book, http://bit.ly/fjeJ4x Learn about this author, http://bit.ly/hKtAKQ mystery, suspense, thriller
Official video for The Moons new single Body Snatchers taken from the new album Mindwaves.Get the single here on iTunes https://itunes.apple.com/gb/album/body-snatchers-single/id880363114?Body Snatchers press release :The Moons return with their second single "Body Snatchers" taken from their forthcoming new album Mindwaves (out 21st July).This Sci-fi stomper is a new direction for The Moons taking psych and garage rock as influence with a 70s soundbed.Body Snatchers is out now! Available on 7" vinyl and iTunes downloadTwitter: @moonsofficialFacebook: www.facebook.com/themoonsofficialWebsite: www.themoons.co.uk
The music video for the full version of "Juarez" off the debut EP, "Contents Under Pressure" by Mirage Box.
http://www.cdbaby.com/Artist/MirageBox
Mirage Box is a place where magic happens, where illusions seem real, where the oasis is lavish, inviting and tantalizing. It is where secrets are kept, truths are told, dreams come alive, and where imaginative music thrives.
Mirage Box's music has been described as "modern retro"; a celebration for the great songwriting and music production of the artist heyday of the late 60s and through the 70s. Mirage Box's music and writing style reflects the various flavors of pop and rock music of the classic rock era, from lush ballads to psychedelic trippyness, high-energy rock to playful punk, Chicago soul, Prog Rock, a dash of metal and liberal vocal harmonies. Mirage Box's music production employs many of the classic sounds and instruments of the by-gone era, but with a modern slant. Mirage Box aims to create soundscapes, painting scenes with music that takes listeners on journeys. Fans of album rock and headphone audiophiles will appreciate Mirage Box's compositions.
Mirage Box is a creative collaboration between Nick Coppola, a prolific songwriter and lyricist, and Chris Capozza, a multi-instrumentalist audio engineer and music producer. Mirage Box seeks to be indefinable to one genre of music. Influenced by The Beatles, Elton John, Billy Joel, Led Zeppelin, Rolling Stones, Yes, Kansas, Genesis, Dream Theater, CS&N, The Who, Pink Floyd, Eagles, Sex Pistols, Chicago, Styx, Asia, Jim Croce, Jimmy Buffet, Soundgarden, Boston and Steely Dan, writers Nick and Chris combine various styles as the vehicles of their original music, often employing Mellotrons, MiniMoogs, B3s and Leslies, Taurus Pedals, doublenecks, Rickenbackers, Hofners, Les Pauls, Telecasters as well as orchestral and brass sections to create epic music, brimming with melodies, countermelodies, cannons, counterpoints and lush vocal harmonies. There is something for everyone in Mirage Box’s music, and always new elements to be discovered.
So put on the headphones, turn down the lights, sit back, relax and join us on a musical journey as we present the contents in the Mirage Box.
Over 35 million Americans who grew up in the free spirited '60s and '70s are finding their sex lives challenged. Whether they are in long term relationships or rediscovering midlife dating, most women over 50 are dealing with vaginal dryness, a common symptom of menopause. Fortunately, baby boomers are finding non-hormonal solutions to help maintain a healthy sex life.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7288651-replens-silky-smooth-lubricant-vaginal-moisturizer/
Adults have gotten the message that it’s safer for kids to ride in the back seat properly restrained, but when it comes to their own safety, there is a common misperception that buckling up is optional. Among adults who admit to not always using safety belts in the back seat, 4 out of 5 surveyed by the Insurance Institute for Highway Safety say short trips or traveling by taxi or ride-hailing service are times they don’t bother to use the belt.
The new survey reveals that many rear-seat passengers don’t think belts are necessary because they perceive the back seat to be safer than the front. This shows a clear misunderstanding about why belts are important, no matter where a person sits in a vehicle.
Before the majority of Americans got into the habit of buckling up, the back seat was the safest place to sit, and the center rear seat was the safest place of all in 1960-70s’ era vehicles. In recent decades, high levels of restraint use, the advent of belt pretensioners, load limiters and airbags, plus crashworthy vehicle designs have narrowed the safety advantages of riding in the rear seat for teens and adults.
“Small Business Big Game" Ad Winner
Ad spending for commercials during Super Bowl 50, set to broadcast on CBS on Feb. 7, will total a record $377 million, according to Advertising Age Datacenter’s estimates. That’s more than the combined spend on all Super Bowl ads in the 1960s, '70s and '80s with a total of $299 million.
For all those interested in the pop culture phenomenon sure to unfold during Super Bowl’s commercial breaks, Advertising Age has launched its Super Bowl 50 Special Report. The hub, which will be updated daily before and several days after the game, is chock-full of news, trends, data and videos about the evolution of Super Bowl commercials over the last 50 years. It also includes a chart that lists every advertiser appearing during commercial breaks.
To view the multimedia release go to:
http://www.multivu.com/players/English/7737551-advertising-age-super-bowl-ad-trends/
In the noisy, contradictory health-help arena, Food & Fitness After 50 gives readers simple and straightforward tools to eat well, move well and be well after 50.
The new title from the Academy of Nutrition and Dietetics counters ever-changing nutrition and fitness advice by untangling myths, answering vexing questions and simplifying science and research so readers can chart a clear, personalized pathway to enhanced health.
“Many people fall into habits that seem hard to change, but with a bit of planning and the realization that health matters, anyone can make meaningful changes to eat well, move well and be well at any age,” according to Food & Fitness After 50 co-authors Christine Rosenbloom, PhD, RDN, FAND, and Bob Murray, PhD, FACSM.
Divided into three sections that focus on diet, exercise and overall wellness, Food & Fitness After 50 translates scientific research into simple, actionable steps to control food choices and fitness strategies for adults in their 50s, 60s, 70s and beyond.
To view the multimedia release go to:
https://www.multivu.com/players/English/8191551-academy-of-nutrition-and-dietetics-food-fitness-book/
