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Jewelry Television® (JTV) announced that the company is launching a branding initiative aimed at better connecting with current jewelry and gemstone consumers, as well as enhancing efforts to attract new customers. The 20-year-old jewelry retailer is embarking on the brand image campaign using the song, ‘Beautiful Life,’ licensed from the pop group ‘Ace of Base,’ and the theme line ‘Jewelry Love.’ The campaign is motivated by an intense passion for jewelry and gemstones shared by Jewelry Television® and its customers. To view the Multimedia News Release, go to http://www.multivu.com/mnr/65955-jewelry-tv-love-brand-launch-style-quiz