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The Denim Studio, which officially opens today, Thursday June 6, in Selfridges on Oxford Street, is the first and the largest space of its kind in the world at over 26,000sqft. Bigger than two Olympic swimming pools, or over half the size of a football pitch, the space has been conceived to address the specific needs of women looking for the perfect denim fit. Its launch also proves that the denim market – which went into decline in the late 1990’s and well-into 2000’s, is set to bounce back for good. Even the appetite for niche designer denim, with pairs of jeans averaging £220 each, is proving insatiable. To view the Multimedia News Release, go to http://www.multivu.com/mnr/61906-selfridges-denim-studio-launch