Wheat Thins, the snack known for its complex taste and satisfying crunch, today announced the launch of its new “Must. Have. Wheat Thins.” campaign with a new television ad debuting in the Super Bowl pre-game. The television spot, which airs between 5:30 p.m. EST and the start of the 6 p.m. broadcast on Sunday, Feb. 3, was inspired by Wheat Thins’ most passionate fans and depicts the intense relationship they have with the brand by showcasing a man so passionate about his Spicy Buffalo Wheat Thins he’ll do nearly anything to protect them from even the most unexpected intruders—even a yeti!
To view Multimedia News Release, go to http://www.multivu.com/mnr/60165-must-have-wheat-thins
Trend Micro Inc. (TSE: 4704) today announced the winners of the company’s second annual “What’s Your Story?” international video contest that empowers youth to be leaders in educating others about being safe online.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/trendmicro/49807/
Celebrating Post Grape-Nuts’ role in Sir Edmund Hillary’s historic ascent up Mt. Everest 60 years ago, the iconic crunchy cereal unveils a new marketing campaign today that encourages consumers to conquer their everyday mountains. Beyond advertising, the campaign engages consumers in the “playgrounds” of active outdoor and fitness enthusiasts – such as ski resorts, state parks and even “Everest-like skyscrapers” – before culminating with celebratory activities on the actual anniversary in May.
To view Multimedia News Release, go to http://www.multivu.com/mnr/60590-post-grape-nuts-challenges-consumers-to-conquer-everyday-mountains
Community Brands, a technology-driven company that delivers purpose-built solutions for the world’s leading associations and nonprofits, announced today findings from its Member Loyalty Study: A Deep Dive into Member Preferences and Retention. This study explores what is driving retention among members of professional membership organizations, and the best ways for organizations to communicate their value.
“Far too few associations are proactive about identifying and acting upon retention warning signs until it’s a major problem for the organization,” said Amanda Myers, director of product marketing, member solutions for Community Brands. “In our study, we were able to identify four key metrics – satisfaction, likelihood to renew, connection, and likelihood to recommend the organization (Net Promoter Score) – to measure and segment members into groups, based on shared attitudes and values. Our hope is that associations benchmark their membership against our findings and identify new ways to nurture their members up the loyalty spectrum.”
To view the multimedia release go to:
https://www.multivu.com/players/English/8160951-community-brands-member-loyalty-study/
WhatToExpect.com, the digital home for the world’s best-known pregnancy and parenting brand, announced today the winners of their inaugural awards honoring the best products to add to baby registries. The What To Expect Awards – the first crowd-sourced baby registry – help simplify an often overwhelming experience, as new parents prepare to spend thousands of dollars on products they may have very little experience in choosing. The What To Expect Awards were created to provide parents with help when building their dream baby registries.
To view Multimedia News Release, go to http://www.multivu.com/mnr/60685-everyday-health-what-to-expect-award-winners-best-in-baby-registry
According to research released today by Chase Card Services, a division of JPMorgan Chase & Co. [NYSE: JPM], 2012 is shaping up to be the year of “do-it-yourself” among American consumers. From travel to fitness to managing money, the What’s on Your Slate? poll from Chase SlateSM with Blueprint® reveals that people are taking steps to achieve their goals – and have fun – on their own terms this year. For example, 46 percent will exercise at home or outdoors instead of at a gym or health club, and 59 percent will pamper themselves at home rather than making visits to a spa or salon.
To view Multimedia News Release, go to http://www.multivu.com/mnr/53597-chase-card-services-poll-americans-embrace-do-it-yourself-lifestyle-diy
Ahoy! Lets Think! Today we answer the question, What Would Happen if You Stopped Showering?Most people take a shower at least once a day. But what would happen if you just stopped?
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Music: https://www.purple-planet.com
Sound Effects obtained from https://www.zapsplat.com
Arrow by Icon Lauk from the Noun Project
Retired Marine Corps Lieutenant Colonel, actor and comedian Rob Riggle stars in the third installment of Easter Seals Dixon Center’s award-winning PSA series. Released today to coincide with Memorial Day, “What to Wear” uses light humor to highlight the strengths of returning veterans while reinforcing the valuable contribution they make in America’s workforce.
“Changing the conversation about how Americans perceive veterans is really important,” says Riggle, with 20+ years of military service. “These are hardworking, dedicated, innovative people who deserve quality employment when they return home from their military service.”
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7172752-easter-seals-dixon-center-psa-riggle/
The North American International Auto Show (NAIAS) today revealed new programs and major improvements that will make the entire show experience more convenient, and more productive for both media and auto manufacturers.
To assist journalists covering the show, the Michelin Media Center will move from the third level of Cobo Center to Michigan Hall (river level). And, to ease travel to Detroit for both media and manufacturer personnel, Delta Air Lines is offering a discount airfare program, along with travel assistance from Passageways Travel.
To view Multimedia News Release, go to http://www.multivu.com/mnr/59256-north-american-international-auto-show-naias-new-programs-improvements
Third Box, a new resource for the unsure women in an unintended pregnancy, today announced results of a recent survey demonstrating that despite the current polarizing two-box political approaches, one in four women in unintended pregnancies are unsure of what to do. This data corresponds with the organization’s expansion of its reach to women in California regions, and its footprint across the country providing free medical and emotional care, in a space apart from ideology or politics, with no bias toward outcome.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7339251-third-box-sponsored-study-women-in-unintended-pregnancies-uncertain-national-expansion-campaign/
Robert L. Johnson, founder and chairman of The RLJ Companies, in collaboration with Ariel M. Friedler, president of Symplicity Corporation, the market leader in online career tools, today announced the launch of OppsPlace.com. OppsPlace provides companies with the best opportunity to find qualified, minority job seekers and minority businesses in one online destination. OppsPlace is free of charge for job seekers and minority firms and allows corporate human resources and procurement executives to easily access qualified job seekers and qualified minority businesses for openings to provide the best opportunities.
To view Multimedia News Release, go to http://www.multivu.com/mnr/54127-the-rlj-companies-launches-oppsplace-com-for-minority-jobseekers
Eisai Inc. today announced the launch of My Healthy™, an interactive and motivational campaign that shifts the focus of the obesity conversation away from just pounds lost to health gained. Almost 70 percent of Americans are affected by obesity or overweight. This movement emphasizes that those affected by obesity or overweight with a related health condition can benefit from small positive changes, including modest weight loss.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7131331-eisai-inc-my-healthy-promise-liberate-your-closet/
