At a time when cotton’s market share is threatened by synthetics, Cotton Incorporated responds with authenticity. The latest offerings in the 26-year run of the highly-regarded The Fabric Of Our Lives™ campaign from the not-for-profit research and promotion company focus on individual consumers and their personal stories of why cotton apparel items are their favorites.
Introducing the tagline, “Cotton. It’s Your Favorite for a Reason(SM),” the first commercial will launch on April 20 with thirty- and fifteen-second spots; additional commercials will be rolled out over the course of the year. The campaign also includes: a digital video series of consumer stories, some expanding on the stories told in the commercials; a unique, cotton-focused collaboration with online retailer Rue La La and a trade print advertisement.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7490551-new-cotton-incorporated-campaign/
Non-profit Enroll America, the nation’s largest health care enrollment coalition, is working with the Ad Council to encourage women to sign up for health insurance under the Affordable Care Act during the next open enrollment period, which runs from November 15, 2014 through February 15, 2015.
To raise awareness, Enroll America is working with the Ad Council to continue its successful “Take Care, People” integrated public service advertising (PSA) campaign encouraging the uninsured, particularly women, to enroll. According to the U.S. Department of Labor, women make 80% of the health care decisions for their families. Women are also 47% more likely than their male counterparts to share information about health care with their friends, family and community. Lack of awareness is a critical issue among women, however, with 79% of those in the Enroll America study saying they do not know enough about the new law.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7368551-enroll-america-ad-council-second-affordable-care-act-open-enrollment-period-begins/
Seattle – The EMP Museum board of directors announced today that EMP is now the Museum of Pop Culture – MoPOP. The name MoPOP better reflects the museum’s vision for curating, exploring, and supporting creative works that shape and inspire our lives across many aspects of our culture. The museum will launch the new name on November 19, 2016 with a celebration that is free and open to the public.
“MoPOP reflects who we are today and the future of the museum,” said Patty Isacson Sabee, CEO and director of MoPOP. “Pop culture is a platform that resonates with audiences in a powerful way. And at MoPOP we provide avenues through our exhibits and programs for people to explore, learn, create, and celebrate pop culture in all of its diversity.” Founded by Paul G. Allen and opened in 2000, the non-profit museum has organized more than 57 exhibitions, 20 of which have traveled in the U.S. and internationally. The Frank O. Gehry-designed building hosts more than 100 arts and cultural events annually.
To view the multimedia release go to:
http://www.multivu.com/players/English/7967751-emp-museum-of-pop-culture-rebranding/
Health and Human Services Secretary Kathleen Sebelius announced today that the Department of Health & Human Services is joining the Ad Council and Sesame Workshop, the non-profit educational organization behind Sesame Street, to launch a national public service advertisement (PSA) designed to encourage American families and children to take steps to protect themselves from the flu this season. Sesame Workshop produced the television PSA, which features Secretary Sebelius and Sesame Street’s Elmo explaining the importance of healthy habits such as sneezing into the bend of your arm and staying home when you’re sick.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/adcouncil/46717/
Underwriters Laboratories (UL), a leader in product safety testing and certification services for more than 116 years, and Earth Day Network (EDN), the international non-profit environmental organization that coordinates Earth Day programs have announced a joint effort to help keep families safe and their environment healthy. As the premiere sponsor of EDN's upcoming 40th Anniversary celebration of Earth Day, UL has become the
Do you have debts that you want to get rid of? Are you thinking about debt management credit counseling? If so, then stop, step back and think. It pays to consider debt management but you must be well - informed so that you can do it wisely. Do not get easily enticed with credit counselors saying that they are a non – profit company and that they will not charge you a penny when in fact, they will be asking you for some sort of registration fee later on which is about 9% up to 17% of your outstanding debt.
Come to think of it! You pay them “cash” so they get profit from you but still they are saying that they are a non – profit organization. Why is this so? Simple – They just want to avoid the payment of taxes. But whether or not they are non – profit companies, the real question is, do they really help eliminate debts??? More often than not, they don’t work so why bother? Don’t just waste all your hard earned money paying for something that will not make all your debts and worries bearable.
Instead, consider Plan B. Plan B is a debt elimination program which makes a great alternative to credit counseling simply because it works! It works by helping you reduce your credit card debts by as much as 80% while protecting your assets, income, and savings from being taken away from you because of your debts. More importantly, Plan B also protects against credit card lawsuits, stops annoying collection calls and keeps all your debts at bay until you can already afford to repay them. All these are 110% Guaranteed for a very affordable cost so why won’t you give it a try?
Today, HHS’ Administration for Children and Families (ACF), along with the National Responsible Fatherhood Clearinghouse, has launched a new series of public service advertisements (PSAs) recognizing the critical role fathers play in the lives of their children.
The public service campaign created by the non-profit Ad Council coincides with Tell a Joke Day and centers on the popularity and growing trend of telling “Dad” jokes. Through sharing dad jokes, the PSAs aim to communicate to fathers that the smallest moments spent with their children can make the biggest difference in their children’s lives. The ads direct fathers to Fatherhood.gov where users will find helpful tips, tools, information and jokes to help them get more involved with their kids.
To view the multimedia release go to:
https://www.multivu.com/players/English/8156551-ad-council-fatherhood-dad-jokes/
Continuing to assist those who were affected by Hurricane Sandy, the CVS Caremark Charitable Trust, a private foundation created by CVS Caremark Corporation (NYSE: CVS), today announced that it is donating $50,000 to the Hurricane Sandy New Jersey Relief Fund. Established by Governor Chris Christie and chaired by First Lady Mary Pat Christie, the relief fund is a non-profit organization that raises and distributes funds to organizations to support the recovery and rebuilding efforts of New Jersey communities impacted by the storm.
To view Multimedia News Release, go to http://www.multivu.com/mnr/60164-cvs-caremark-charitable-trust-donates-to-hurricane-sandy-nj-relief-fund
Osage Gallery is one of Hong Kong's most respected art gallery. With locations on Hong Kong Island and Kwun Tong they provide a generous breadth of experience. The space in Kwun Tong, located in a revitalised industrial area, alternates between Art Foundation, not for profit exhibitions, and installations of spectacular commercial artists. The dramatic space is unique to Hong Kong that is used to precious little space. This enourmous warehouse style gallery has 14 foot tall ceilings and one wall that stretches 128 uninterrupted feet. Osage Gallery combines their installations with guest speaker and other educational activities to provide experienced and new art enthusiasts a well rounded and rich experience. For more information visit www.osagegallery.com. English with Chinese subtitles.http://www.so-u.tv/playVideo.php?contestid=&id=562
Subaru of America, Inc. and Center for Pet Safety (CPS), a registered 501(c)(3) non-profit research and consumer advocacy organization, announced today the results of the 2015 Crate and Carrier Crashworthiness Studies - a collaborative initiative to examine the effectiveness and safety of pet crates and carriers in the event of a crash. After several eye-opening and informative tests - including instances of complete failure - three top products emerged; CPS has selected the Gunner Kennels G1 Intermediate with 8’ Tie Down Straps as the 2015 Top Performing Crate and both the PetEgo Forma Frame Jet Set Carrier with ISOFIX-Latch Connection and Sleepypod Mobile Pet Bed with PPRS Handilock as the 2015 Top Performing Carriers.
To view the multimedia news release, go to http://www.multivu.com/players/English/7074157-subaru-pet-safety/
As the 2012 presidential election kicks into high gear during the Democratic and Republican National Conventions, the Craftsman brand is doing its part to build a “House United.” Along with non-profit Rebuilding Together, as well as Heroes at Home, NextGen Home built by Champion Home Builders and Bank of America, America’s most trusted tool brand is asking Americans across the country and delegates at both conventions to work together in a community service program to build a home for one of our country’s deserving military veterans. By signing a petition at www.facebook.com/craftsman, people can join the Craftsman brand in encouraging their state delegates to participate.
To view Multimedia News Release, go to http://www.multivu.com/mnr/56737-craftsman-brand-ty-pennington-voice-support-for-a-house-united
The modern cotton industry has achieved significant environmental gains over the past forty years, but it is not resting on its laurels. Around the world, scientists and researchers strive to develop new ways to grow, process and manufacture cotton more efficiently and with increasingly less impact on the environment. Identifying and implementing new technologies and practices will help the cotton industry meet the current needs for productivity and profit, without compromising the ability of future generations to meet their own needs.
Increasingly responsible production and manufacturing are not objectives the cotton industry take lightly. As a natural fiber, the success of cotton is directly linked to the land and its health. Being good stewards of the environment requires continuous attention to reducing impact throughout every link in cotton’s long supply chain—from the seeds from which cotton is grown, to the processing and manufacturing practices of finished cotton goods.
To view the multimedia release go to:
http://www.multivu.com/players/English/7613831-cotton-sustainability/
