Some say that when China sneezes the rest of the world catches cold, but the biggest luxury brands are catching on in China, becoming the most exclusive and desirable ones in fashion according to the wealthiest Chinese women. Still, our ranking also reveals a stronger competition that is accentuated by the wealthy customers’ increasingly stronger maturity. This barometer Promise Consulting / BNP Exane classifies the 15 most exclusive and desirable brands in China in the universe of feminine Fashion. This Barometer is conducted amongst the wealthiest Chinese women, and is about the 30 luxury brands in ready-to-wear/handbags/shoes/accessories that have invested the most in communication (source: Industry Interviews, Exane Paribas). Promise and BNP Exane already conducted the same survey amongst French women in May 2015 (http://bit.ly/1ESTZGu).
”This barometer in association with BNP Exane reflects our determination to move closer to the marketing and cross-section financial analysis. Our Monitoring Brand Assets® approach itself features very complementary analyzes with those conducted by BNP Exane’s experts. Hence, the obtained results from our joined barometer are based on two different angles of expertise, marketing and financial, which brings a unique added value to the managers and decision-makers in the Luxury sector. More concretely, our measure of the exclusivity of a brand takes into account the upper and more constant quality of products, the strong and unique valuation of the customer, the brand’s prestige, but also a matchless “savoir-faire” that justifies a very high price premium associated with top luxury. Finally, our measure of desirability synthesizes the dimensions of attractiveness of an intimate, social and symbolic nature, which are the strengths of exclusive brands, and characterize the particular relation that they maintain with their customers. In this respect, our Barometer synthesizes, in two proven scales, the numerous criteria to establish a ranking between the high-end brands from their customer’s point of view", states Pr. Philippe Jourdan, Promise’s CEO.
To view the multimedia release go to:
http://www.multivu.com/players/uk/7727851-exclusivity-desirability-luxury-brands/
During his recent visit to Brazil for the launch of his second fragrance Patrick Dempsey 2, exclusive for Avon, American actor Patrick Dempsey made room in his busy schedule to join Avon Brazil President Luis Felipe Miranda to announce the donation of a digital Mammography Unit to the Gynecology Department of the Federal University of São Paulo (UNIFESP). Also joining Dempsey and Miranda were Dr. Afonso Nazario, Chief of Gynecology Department at the Federal University of São Paulo; Dr. Walter Manna Albertoni, Dean of the Federal University of São Paulo and Lírio Cipriani, Executive Director, Instituto Avon.
To view Multmedia News Release, go to http://multivu.prnewswire.com/mnr/avon/42974/
Leading Scotch Whisky brand LABEL 5 reveals an exclusive partnership with bartenders around the world who have created innovative and tasty cocktails with LABEL 5 Classic Black. In addition to this digital campaign called “WHISKY CONFIDENTIAL”, LABEL 5 announces being partner of the IBA’s World Cocktail Championships for 2015.
With its videos, LABEL 5 invites its consumers to enter into private and trendy bars to get exclusive cocktail recipes imagined by the bartenders.
Reflecting the latest whisky-based cocktails trends in Shanghai, New York and London, LABEL 5 stays true to its international and contemporary positioning while offering a new experience that enhances the smoothness and balanced character of its core reference LABEL 5 Classic Black.
To view the multimedia release go to:
http://www.multivu.com/players/English/7655951-label5-whisky-confidential-campaign/
On Monday 14 January as part of the Qatar Tour, the Paris Saint-Germain players participated in numerous activities organised by the club’s and its Qatari partners.
The Qatar National Tourism Council (QNTC) took Neymar Jr., Gianluigi Buffon, Angel Di Maria and Thiago Silva on a trip to the heart of the desert to film an advertisement on athletes’ performance, intensity and perseverance.
Alphonse Aréola, Thilo Kehrer, Presnel Kimpembe, Thomas Meunier and Christopher Nkunku, were among the first passengers to ride the soon-to-open metro line to Al Wakrah Stadium, and enjoyed an exclusive tour of the arena currently under construction for the 2022 FIFA World Cup.
To view the multimedia release go to:
https://www.multivu.com/players/uk/8481251-paris-saint-germain-football-qatar-tour/
Paragon Casino Resort launched a new property wide positioning initiative today themed “The Way Louisiana Plays.” The new positioning is highlighted by a new marketing campaign featuring celebrity alligator hunters Troy, Jacob and Chase Landry, who star in the top-rated cable TV show, ‘Swamp People.” The Landrys recently announced their exclusive Louisiana casino endorsement partnership with Paragon Casino Resort.
To view Multimedia News Release, go to http://www.multivu.com/mnr/53616-paragon-casino-resort-the-way-louisiana-plays-landry-swamp-people
Palace Resorts – the company that sets the standard in five-star, all-inclusive resort accommodations – announces an unprecedented travel industry partnership with the launch of the exclusive Colin Cowie Wedding Collection. Available at all Palace Resorts Mexico properties and the all-inclusive Hard Rock Hotels in Punta Cana, Vallarta, Cancun and Riviera Maya, Colin Cowie is bringing his unparalleled style and innovation to destination wedding design. Previously available only to society and celebrity clients, this partnership signals the first time all couples will have the chance to wed or renew their vows in a celebration designed by Colin Cowie, one of the world’s foremost authorities in wedding planning.
To view Multimedia News Release, go to http://www.multivu.com/mnr/53338-palace-resorts-hard-rock-hotel-properties-wedding-collection-colin-cowie
Only olives from Spain and Chef Seamus Mullen unite to bring the Spanish olive to the forefront of the culinary and dining experience, raising awareness of the versatility of the product by unveiling exclusive recipes that will make anybody's mouth water. This key ingredient in the Mediterranean diet, one of the healthiest diets in the world, is an all-around delight with so many varieties and ways to savor them.
To view Multimedia News Release, go to http://www.multivu.com/mnr/64067-olives-from-spain-all-new-seamus-mullen-recipes
For one extraordinary night, and in an unprecedented manner, seven Cirque du Soleil Las Vegas resident productions became one for ONE DROP, the non-profit organization established by Cirque du Soleil Founder Guy Laliberté.
To share the experience around the world, an exclusive broadcast of the full-scale production is available for online viewing at ONEDROP.org through March 31, with a donation of $5 or more to ONE DROP.
To view Multimedia News Release, go to http://www.multivu.com/mnr/60862-one-drop-cirque-du-soleil-world-water-day-global-philanthropy-event
Exclusive to Coles Facebook fans, a new One Direction competition has launched! There are 20 x 3 tickets up for grabs to see One Direction live at the Coles exclusive Sydney matinee concert on 6/10/13, PLUS 200 x $25 Coles gift cards to be won. Head to www.facebook.com/coles for more. #Coles1D Prize is tickets only and does not include travel expenses.
The Angry Birds® craze continues to sweep the nation — and pets are fed up! Having shared their owners’ attention with the popular game since its release in 2009, cats and dogs are begging to take a bite out of the fun. Now they can play too. The Hartz Mountain Corporation, a leader in the pet products industry, is launching an exclusive line of Angry Birds pet toys featuring many of the wildly popular Angry Birds characters just in time for the holidays.
To view Multimedia News Release, go to http://www.multivu.com/mnr/53233-hartz-angry-birds-holiday-toys-for-pets
LG Chem, la division chimie de LG Group, a signé un partenariat de distribution exclusif pour la France et la Belgique avec Laboderm - filiale de Novomed Group spécialisée en dermatologie et médecine esthétique - pour la distribution de sa gamme YVOIRE, génération innovante de produits de comblement injectables à base d’acide hyaluronique (AH) réticulé d’origine non-animale.
La gamme YVOIRE révolutionne l’offre des produits de comblement. Sa technologie exclusive « HICE » (High Concentration Equalized) se caractérise d’un côté par un haut poids moléculaire pour un effet plus durable et une plus forte élasticité, et de l’autre par une très faible concentration d’agent réticulant BDDE (Butyl Diglycidyl Ether), garantissant plus de sécurité. Au total, sa composition résulte en des produits homogènes, faciles à injecter (fluidité et régularité) et plus résistants à la dégradation enzymatique.
La gamme se décline en trois catégories de produits (« Classic », « Volume », « Contour ») avec ou sans lidocaïne (pour plus de confort), offrant aux praticiens de larges possibilités d’interventions personnalisées selon les patients.
To view the multimedia release go to:
https://www.multivu.com/players/fr/8392651-lg-chem-laboderm-distributeur-yvoire/
Caesars Palace Las Vegas and Nobu Hospitality announced that they have signed a non-binding letter of intent to develop the world’s first Nobu Hotel, an innovative concept that will integrate an exclusive hotel tower with the first Nobu restaurant and lounge on the Las Vegas Strip.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/caesars/48993/
