Sabra Dipping Company, maker of America’s best-selling hummus, has launched the most significant campaign in U.S. hummus history and along with it… a more mindful pre-dinner meal occasion for the American consumer. A national broadcast and digital campaign introduces the ‘Unofficial Meal,’ inviting consumers to foster a pre-dinner ritual that revolves around fresh, real food and human connections.
“We are on a mission to inspire consumers to start a tradition around the kitchen counter, creating a daily ritual of enjoying fresh food together,” said Eugenio Perrier, Sabra’s chief marketing officer. “Eating wholesome food should be easy as should finding fresh ways to create connections, embrace those you care about and enjoy a relaxed moment together. It is this sentiment we seek to bring to life through the Unofficial Meal.”
The campaign titled “Sabra. Welcome to the Unofficial Meal” debuts April 18th with 15 and 30 second spots that depict the Unofficial Meal as family and friends finally unwind, gather and graze after a long day. Fresh dips and vegetables are laid out on the countertop and it is clear that for this moment, it is perfectly fine to help yourself, open up, share a laugh and leave behind formalities. The creative includes filmed footage, animation and a charismatic voice to convey the enjoyment of this occasion. Fully integrated digital, PR, social and experiential activations will help deliver campaign messaging across platforms.
To view the multimedia release go to:
http://www.multivu.com/players/English/7754651-sabra-campaign-unofficial-meal/
This music video revolutionizes the art form. An extraordinary song with exquisite animation coalesces into one of the most talked-about videos of the year. Go to ITunes to purchase the single.
Roadside Romeo is a forthcoming Bollywood animated film that will have Saif Ali Khan and Kareena Kapoor lend their voices to animated characters for the first time. Written and directed by debutante Jugal Hansraj, who acted in films such as Mohabbatein (2000) and Salaam Namaste (2005), this will be the first animated film that is an India-U.S. co-production of Yash Raj Films and Walt Disney Pictures. The film will utilize state-of-the-art computer-animation technology done entirely in India as well as feature music, dances, songs and romance just like any other film produced by Yash Raj Films. Roadside Romeo is scheduled to release on October 24, 2008 and will be produced by Aditya Chopra and Yash Chopra under Yash Raj Films.
A busy crane takes some minutes of his time to show his remarkable dance moves on its peak hours. The crane operator jumped out of the machine thinking that it is malfunctioning. After that, the crane runaway. Are you too busy and want some time to relax? Watch more of these clips by checking this site www.adasport.com and see more animation clips like this one. See you there!!!
Roadside Romeo is a forthcoming Bollywood animated film that will have Saif Ali Khan and Kareena Kapoor lend their voices to animated characters for the first time. Written and directed by debutante Jugal Hansraj, who acted in films such as Mohabbatein (2000) and Salaam Namaste (2005), this will be the first animated film that is an India-U.S. co-production of Yash Raj Films and Walt Disney Pictures. The film will utilize state-of-the-art computer-animation technology done entirely in India as well as feature music, dances, songs and romance just like any other film produced by Yash Raj Films. Roadside Romeo is scheduled to release on October 24, 2008 and will be produced by Aditya Chopra and Yash Chopra under Yash Raj Films.
Roadside Romeo is a forthcoming Bollywood animated film that will have Saif Ali Khan and Kareena Kapoor lend their voices to animated characters for the first time. Written and directed by debutante Jugal Hansraj, who acted in films such as Mohabbatein (2000) and Salaam Namaste (2005), this will be the first animated film that is an India-U.S. co-production of Yash Raj Films and Walt Disney Pictures. The film will utilize state-of-the-art computer-animation technology done entirely in India as well as feature music, dances, songs and romance just like any other film produced by Yash Raj Films. Roadside Romeo is scheduled to release on October 24, 2008 and will be produced by Aditya Chopra and Yash Chopra under Yash Raj Films.
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Video/Animation by Matt Provenzano
It was shot in stop animation taking over 3000 frames by Matt Provenzano
