In the days when “tweets” were bird sounds and a “text” was a book, workplace blunders had a limited audience. Now, however, these missteps can receive broad exposure -- with unhappy consequences: Three out of four (76 percent) human resources (HR) managers polled by Robert Half said technology etiquette breaches can affect a person’s career prospects.
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A new advertising campaign for Esurance, the direct-to-consumer personal auto insurance company, debuts nationally today. It showcases an updated brand identity and introduces an ensemble cast representing the dedicated employees of Esurance. The campaign launch is the result of the company's partnership with Duncan/Channon. Esurance selected the creative agency last fall to update its brand positioning and advertising.
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Esurance, the direct-to-consumer personal car insurance company, today announced that the company donated $50,000 to The Trevor Project, the leading national organization providing crisis intervention and suicide prevention services to lesbian, gay, bisexual, transgender, and questioning (LGBTQ) youth.
Esurance recently launched the charitable giving campaign on its Facebook page. For each new “Like,” the company donated $10 to The Trevor Project to help support the Trevor Lifeline, a 24/7 crisis intervention phone hotline offering free and confidential suicide prevention counseling to youth nationwide.
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A la Agencia Federal de Administración de Emergencias (FEMA) del Departamento de Seguridad Interna y The Ad Council se unieron hoy el Alcalde de Los Ángeles, Antonio Villaraigosa, para lanzar una nueva serie de publicidades de servicios públicos (PSA), en español, que alientan a los estadounidenses a prepararse para las emergencias. Las PSA se lanzaron como parte del Mes Nacional de Preparación y llevan a los televidentes a Listo.gov, la extensión en español de Ready.gov. Según una reciente encuesta del Ad Council, casi seis de cada diez hispano-estadounidenses no han tomado acciones para prepararse para una emergencia.
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If you’re seeking a strong human interest story, then take a look at the European Social Fund. Far from being a set of dry statistics, the ESF is the framework for thousands of fascinating tales of individual human endeavour.
In response to the economic crisis, the ESF is helping 10 million Europeans a year to overcome obstacles and get their lives back on track. It invests €10 billion annually in projects that enable individuals to train in a new skill, find a better job, set up a business, and much more. The ESF was launched over 50 years ago, and since then it has expanded to meet the changing needs of Europe’s population. From just 1% of the EU budget in 1970, it now accounts for 10%. Between 2007 and 2013, some €75 billion is being invested.
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Epson America, Inc., a leading provider of superior performing printing solutions, today introduced the Epson WorkForce® 840 all-in-one and the Epson WorkForce 60 printer, the World’s fastest automatic double-sided printing1 solutions for high print volume small offices and micro businesses*.
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Trying to decide on that special gift for that “hard-to-buy-for” person on your holiday list? Epson has three ideas this year that are guaranteed to turn heads, make them smile and label your gift the best they’ll get this year. The Epson MegaPlex MG-50 combo digital dock projector, Epson Artisan® 730 all-in-one printer and LabelWorks™ LW-300 portable label printer help today’s digital lifestyles flourish – from mega sharing, to mobile printing to one-of-a-kind digital creations.
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The EU’s cyber security agency, ENISA, has issued its final report on the first Pan-European cyber security exercise for public bodies, 'Cyber Europe 2010'. The report underlines the need for more cyber security exercises in the future, increased collaboration between the Member States and the importance of the private sector in ensuring IT security. ENISA has also released an online video clip to support the report.
Supporting EU-wide exercises concerning cyber-security preparedness is a priority for the EU within its 'Digital Agenda for Europe', in order to ensure that businesses and citizens are secure when they are online.
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The Yankee Group reports that companies that incorporate rich media into their communications see increased interaction with their content, stronger competitive positioning, higher-quality leads and greater customer loyalty. This is supported by our recent multimedia survey which revealed that press releases with multimedia content were viewed on average 77% more than text only releases.
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EMD Serono, Inc., an affiliate of Merck KGaA, Darmstadt, Germany, today announced the opening of a state-of-the-art research center in Billerica, MA, establishing it as a “hub” within the Merck KGaA research organization. Representing a $65 million investment, the Billerica research facility supports the company’s commitment to developing and discovering innovative treatments in oncology, neurodegenerative diseases and infertility. Nearly 100 new jobs will be added in Massachusetts as a result of the building expansion.
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EMD Serono, Inc., an affiliate of Merck KGaA, Darmstadt, Germany, today announced that the company’s state-of-the-art research center in Billerica, MA, is LEED® Gold certified under the U.S. Green Building Council and verified by the Green Building Certification Institute (GBCI). LEED® is the nation’s preeminent program for the design, construction and operation of high performance green buildings. The Billerica research facility supports the company’s commitment to developing and discovering innovative treatments in oncology, neurodegenerative diseases and fertility, and is one of only five laboratories in Massachusetts to achieve this high rating.
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Health and Human Services Secretary Kathleen Sebelius announced today that the Department of Health & Human Services is joining the Ad Council and Sesame Workshop, the non-profit educational organization behind Sesame Street, to launch a national public service advertisement (PSA) designed to encourage American families and children to take steps to protect themselves from the flu this season. Sesame Workshop produced the television PSA, which features Secretary Sebelius and Sesame Street’s Elmo explaining the importance of healthy habits such as sneezing into the bend of your arm and staying home when you’re sick.
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