Being 'social' is considered by many as a key attribute of modern operations for a broad spectrum of businesses. Even more believe it's the single most important driver of change in the marketing communications industry, but tangible examples of these are considerably rarer than social media theorists.
The IPA in association with PR Newswire are proud to present the first in a series of events that will explore how social media and related techniques are actually being applied today. The clear boundaries between advertising, marketing communications and PR are dissolving in a world of mainstream social media usage.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/prne/ipa/48898/
Just as schedules fill with football games, apple picking and Halloween parties, the fall season gives us so many reasons to make delicious treats. Surprise and delight friends and family members with these fall baking ideas from the Jif® test kitchen, made with new Jif Hazelnut Spreads. The delicious, creamy chocolate and mocha cappuccino flavored hazelnut spreads make your favorite fall treats like apples, popcorn and candy even more delicious.
To view Multimedia News Release, go to http://www.multivu.com/players/English/55962-jif-hazelnut-spread-launches/
New research has revealed that the use of Antimicrobial Copper surfaces in hospital rooms can reduce the number of healthcare-acquired infections (HAIs) by 58% as compared to patients treated in Intensive Care Units with non-copper touch surfaces. In the United States, 1 out of every 20 hospital patients develops an HAI, resulting in an estimated 100,000 deaths per year. Although numerous strategies have been developed to decrease these infections, Antimicrobial Copper is the only strategy that works continuously, has been scientifically proven to be effective and doesn’t depend on human behavior, according to a recently published study in the SHEA Journal of Infection Control and Hospital Epidemiology.
To view Multimedia News Release, go to http://www.multivu.com/mnr/61120-antimicrobial-copper-surfaces-reduce-healthcare-acquired-infections
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To celebrate the launch of Colgate® Optic White® Express White toothpaste, the brand has announced a first of its kind collaboration with two of YouTube’s brightest stars, Andrea Brooks of AndreasChoice and Blair Fowler of JuicyStar07. Together, these leading YouTube stylists will engage fans through a seven part online video series titled, “The Smile Show™.” Hosted via Colgate Optic White’s YouTube channel, these segments will feature exclusive tips and tricks on topics ranging from fashion to beauty and most importantly, how to make your smile your best accessory.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7451751-colgate-optic-white-toothpaste/
The everyday life we all lead is frenetic and overcome by millions of stimuli; there is never enough time or peace. Zazen Bear, a new Zen retail concept store at 497 Broome Street, wants to help New Yorkers find their moment of inner peace.
Through a carefully crafted collection of products that range from jewelry to home furnishing, Zazen Bear offers a unique retail experience that starts when entering the 2,400 sq. ft. store. Spread out on two floors, connected by an open staircase and a harmonious live-plant vertical garden, visitors are lead through the three interlocked circular rooms into a voyage of discovery and sensory exploration.
Inspired by the idea that everything and everybody is connected, each item is carefully crafted to evoke a sense of harmony, relaxation and tranquility when touched, worn or used to decorate the home. Incorporating precious materials like diamonds, sapphires, gold and silver the jewelry collection spans from the Connected Ring Series (starting at $213.00 to $354.00) designed to represent the connection of the mind and the universe where our inner self intersects with the world around us; the Zazen bear monogram earrings featuring the iconic bear that represents harmony and inner peace (starting at $118.00 to $306.00); the Posey Bracelets of Balance, Meditation and Calm designed as a reminder to seek these three elements in the day (starting at $815.00); the Inner Stellar necklace a reminder to embrace the constellation of stars that represents our dreams and aspirations (starting at $538.00 to $931.00).
To view the multimedia release go to:
http://www.multivu.com/players/English/7656031-zazen-bear/
Saving lives by providing incentives for routine medical screenings for its U.S. employees, establishing the first charitable nonpublic foundation by a multinational company in China, building homes for underprivileged families in Latin America and conserving energy around the world were among the key efforts by Amway employees and distributors to make the world a better place.
These and dozens of other examples of commitment to corporate responsibility and environmental stewardship are highlighted in the 2011 Amway Global Corporate Citizenship Report published today.
To view Multimedia News Release, go to http://www.multivu.com/mnr/55861-amway-2011-global-report-nutrilite-little-bits-micronutrients-zambia-china
https://youtu.be/E1ReIOsNCR8 Not only do privacy policies create a stronger relationship between website owners and their visitors, but in most cases, they are now legally required. These informative written documents increase transparency from the site to online consumers about what the site does and doesn’t do with the visitors’ personal information.
In recognition of Men’s Health Awareness Month and the start of summer, the American Academy of Dermatology (Academy) has released findings from a new survey, which found that more than 90% of American men know something about skin cancer, but only six in 10 (61%) know how to detect signs on their skin, and even fewer actually visit a doctor for annual skin cancer screenings (18%). These shortcomings were more apparent in younger men (18-34), who were also significantly less likely to believe that they are at risk for skin cancer than men over 35 (31% vs. 42%), and are more likely to protect their skin for cosmetic reasons than they are for health reasons (32% vs. 20%).
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7074231-american-academy-of-dermatology-spot-me-skin-cancer-awareness/
For an audience of 300 at the New York Stock Exchange, including members of the New York Cosmos and New York Red Bulls, the America SCORES 7th Annual National Poetry SLAM! featured poetry performances by 27 elementary school children from 14 cities. Also in attendance were guests of honor football legend Shep Messing and soccer visionary, Joseph Tacopina. The event, a benefit for America SCORES, reached its $150,000 fundraising goal thanks largely to these honorees and their friends, including international soccer icon Pelé, who collectively matched the evening’s donations with $10,000. Funds will be used to continue delivering high-quality afterschool programs for 8,000 youth at no cost to their families. Donations can be made at: www.americascores.org/slamweek.
To view Multimedia News Release, go to http://www.multivu.com/mnr/61485-america-scores-7th-annual-national-poetry-slam-nyse-youth-afterschool
