Nine out of ten parents believe there is a “father absence crisis” in America, according to two national surveys by the National Fatherhood Initiative. To inspire fathers to become more involved in the lives of their children, the U.S. Department of Health and Human Services’ Administration for Children and Families, Office of Family Assistance, the National Responsible Fatherhood Clearinghouse (NRFC) and The Advertising Council are launching a new series of public service advertisements (PSAs).
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/adcouncil/46540/
The Advertising Council, in partnership with the U.S. Environmental Protection Agency (EPA), announced today the launch of a new series of public service advertisements (PSAs) designed to inform parents of children living with asthma that serious asthma attacks can be prevented and to motivate them to learn how to take preventative action.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/adcouncil/44159/
T. Rowe Price’s 2015 Parents, Kids & Money Survey revealed that having conversations with kids about money is critical to raising financially savvy kids. There is also a significant benefit in letting kids experience money, and providing an allowance is one way to do that. Parents who combine conversations with experiential learning are most likely to have financially smart kids.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7455231-t-rowe-price-financial-education/
T. Rowe Price’s 2014 Parents, Kids & Money Survey revealed that parents’ behaviors are often at odds with their concerns about setting a good financial example for their kids.
T. Rowe Price encourages parents to invest in their kids’ futures by talking to them about money matters weekly. To help, the firm created MoneyConfidentKids.com.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/65887-money-confident-kids-presented-by-t-rowe-price/
For new parents and caregivers, nothing is more important than child safety. And for SuperBaby, an animated online video character, nothing is more important than keeping young children safe. This is the third year of the SuperBaby web series that targets 18-29 year-old new parents. This month, a new SuperBaby episode is being distributed on the internet to kick off National Window Covering Safety Month.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/wcsc/46570/
Subaru of America, Inc. today announced the completion of a Pet Travel Seat Pilot Study as part of its continued partnership with Center for Pet Safety (CPS), a registered 501(c)(3) non-profit research and consumer advocacy organization. Subaru and CPS have tested pet products most commonly used by pet parents when traveling. Phase one tested pet harnesses, phase two tested pet crates and carriers, and now, phase three has tested pet travel seats.
A pet travel seat is typically used in a vehicle to hold or elevate the pet, but does not offer full containment. The Pet Travel Seat Pilot Study found that while a pet travel seat may offer distraction prevention, it will likely not offer crash protection in the event of an accident, which could lead to injury of the pet and the human vehicle passengers. The quality of commonly available pet travel seats did not provide effective protection in a crash scenario.
Based on the scientific test evidence collected over the past four years, in part through its partnership with Subaru, CPS can now identify the safest travel options for most pets. For small dogs and cats, Center for Pet Safety recommends one of the 2015 Top Performing Carriers; for medium and large dogs either the 2015 Top Performing Crate - Gunner Kennels G1 Intermediate with 8' Tie Down Straps, or a Center for Pet Safety Certified Harness. To view top performing products and CPS Certified products, visit www.CenterforPetSafety.org.
To view the multimedia release go to:
http://www.multivu.com/players/English/7074158-subaru-cps-pet-travel-seat-study/
Chlamydia. HPV. Herpes. Gonorrhea. They’re not easy topics to bring up with your teen, but sexually transmitted disease (STD) rates are rising among adolescents. Nearly half of all new STD cases are in young people between the ages of 15 and 24, according to the Centers for Disease Control and Prevention (CDC).
Parents can help slow the rise in STD rates by talking to teens about STDs, STD prevention and the importance of STD testing — but first they need to have the facts. BeSmartBeWell.com prepares parents to talk to their kids about STDs by offering a variety of expert interviews, life story videos and resources. Watch the video What Can I Do About It?
To view Multimedia News Release, go to http://www.multivu.com/mnr/50823-bsbw-sexually-transmitted-diseases-std-teens-what-parents-need-to-know
Fifty percent of Americans have not discussed or developed an emergency plan for family members about where to go and what to do in the event of a local disaster, according to a 2014 national survey conducted by the Department of Homeland Security’s Federal Emergency Management Agency (FEMA). FEMA and the Ad Council launched a new series of public service advertisements (PSAs) today as an extension of their national Ready campaign to encourage parents to develop an emergency preparedness plan. The new PSAs are unveiled in time for the 11th annual National Preparedness Month (NPM), which begins on September 1.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7302551-fema-and-ad-council-release-psas-for-ready-campaign-national-preparedness-month/
This year, parents of nearly 16,000 children in the U.S. will hear the words: “Your child has cancer.” One in five of those children won’t survive. September is Childhood Cancer Awareness Month, and as a leader in the way the world understands, treats and defeats childhood cancer and other life-threatening diseases, St. Jude Children’s Research Hospital® will focus on raising awareness and funds for this very important issue.
Despite significant progress made by St. Jude Children’s Research Hospital, which has helped push the overall childhood cancer survival rates from 20 to more than 80 percent since the hospital opened in 1962, cancer remains the leading cause of death by disease for children over the age of 1. Each year about 175,000 children are diagnosed with cancer worldwide, and 60 percent of these kids don’t have access to modern treatment. For those who win their battles against childhood cancer, victory often comes at a cost as survivors face a much higher risk of experiencing unique long-term health effects later in life.
To view the multimedia release go to:
http://www.multivu.com/players/English/7390851-st-jude-hospital-childhood-cancer-awareness/
24-hour preschool television channel Sprout will premiere the Pajanimals, a new, full-length series co-produced by Sprout, The Jim Henson Company, and Northern Ireland’s Sixteen South Television, on Monday, October 10 at 8:00 p.m. ET. Airing exclusively on Sprout in the U.S., Pajanimals was designed to help parents and caregivers with a bedtime routine for their preschoolers. Through their imaginary journeys, the Pajanimals model the skills preschoolers need to move through their days and nights successfully. Along the way, the Pajanimals discover how cozy and safe nighttime can really be when accompanied by friendship and songs.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/sprout/48461/
In celebration of the network’s fifth birthday, Sprout, the first 24-hour preschool destination available on TV, on demand and online for kids ages 2-5 and their parents and caregivers, will premiere its first-ever, long-form original series Noodle and Doodle on Saturday, September 25 at 9:00 a.m. ET. Produced by Sprout, this new series (26 x 11’ episodes), featuring arts, crafts and cooking for preschoolers and their families, will debut within the network’s signature, live morning block, The Sunny Side Up Show, which is expanding to include weekends. Noodle and Doodle will air every Saturday and Sunday at 9:00 a.m. and again at 11:30 a.m. ET.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/sprout/42013/
Sprout, the first 24-hour preschool destination available on TV, on demand and online for kids ages 2-5 and their parents and caregivers, and DECODE Enterprises, the distribution subsidiary of DHX Media, announce the exclusive U.S. launch of dirtgirlworld, the first green living series for preschoolers. “Sprout’s Dig Into Earth Day with dirtgirlworld” marathon will air on Sprout from noon – 3 p.m. ET on Earth Day, Thursday, April 22. The three-hour block will feature select episodes of this contemporary, vibrant, eco-friendly new series that was designed to introduce preschoolers to the joys of outdoor play and sustainable, green living. Games, crafts and environmentally-friendly tips for parents of preschoolers will be available on SproutOnline.com. After its Earth Day debut, dirtgirlworld will continue to air on Sprout in its new daily timeslot at 4:50 p.m. ET.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/sprout/42012/
