The Denim Studio, which officially opens today, Thursday June 6, in Selfridges on Oxford Street, is the first and the largest space of its kind in the world at over 26,000sqft. Bigger than two Olympic swimming pools, or over half the size of a football pitch, the space has been conceived to address the specific needs of women looking for the perfect denim fit. Its launch also proves that the denim market – which went into decline in the late 1990’s and well-into 2000’s, is set to bounce back for good. Even the appetite for niche designer denim, with pairs of jeans averaging £220 each, is proving insatiable.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/61906-selfridges-denim-studio-launch
Allergan plc (NYSE:AGN), a global leader in eye care for nearly 70 years, today unveiled #EyePic, an exciting new online awareness campaign as part of the See America initiative to fight preventable blindness and visual impairment in the United States. #EyePic will use the power of social media to broaden awareness of preventable blindness, promote discussion around eye health and ultimately encourage all Americans to visit their eye doctors for comprehensive eye exams.
To view the multimedia release go to:
https://www.multivu.com/players/English/8134051-allergan-see-america-eyepic-campaign/
THINK: Magnetic Appeal.
WHAT THEY ARE: Create a gorgeous 3D nail art effect in just seconds using these magnetic polishes. This unique formula has been specially developed with metallic particles to create a pattern on the nail using magnetic forces. As the magnet is held over the nail, the iron filings in the formula gravitate toward the magnet forming the pattern/design secretly hidden in the magnet for an astonishing finish!
To view Multimedia News Release, go to http://www.multivu.com/mnr/55430-sally-hansen-launches-the-magnetic-nail-color-collection
Royal Caribbean International sails 23 ships to more than 250 destinations around the world delivering the world’s best vacation for adventure seekers on the most innovative vessels at sea. The cruise line is launching a new brand campaign inviting these seekers to “Come Seek” their own experience filled with adventure, exploration and discovery.
“Come Seek” reflects the brand’s adventurous spirit by placing the traveler’s personal experience and point of view at the heart of the campaign. It also showcases the essence of the experience that the brand has been delivering for more than 40 years. Known for its innovation – including the revolutionary Oasis- and Quantum-class ships – and delivering many industry-firsts from ziplines and rock climbing walls, the FlowRider surf simulator and the RipCord by iFly skydiving experience, to leading technological breakthroughs like VOOM – the fastest internet at sea, Royal Caribbean continues to transform the cruise experience offering an active adventure with an immersive experience and connectivity that all travelers desire.
“Our mission is to challenge misperceptions and invite the next generation of travelers to experience the unique Royal Caribbean adventure,” said Michael Bayley, president & CEO, Royal Caribbean International. “Our loyal guests recognize that Royal Caribbean is an adventure designed to inspire and excite the senses. With our new campaign, we will show these new travelers what our guests already know and love.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7657051-royal-caribbean-come-seek/
National blood stocks have fallen by 7% over the jubilee weekend according to latest figures from NHS Blood and Transplant (NHSBT) which today launches its annual awareness campaign, National Blood Week, to urge the public to donate blood.
During the National Blood Week recruitment drive additional appointments have been created and selected blood donor sessions have extended opening hours to give donors more flexibility to schedule a visit. Regional recruitment events will also be driving awareness and enabling people to sign up.
To launch the 2012 National Blood Week, Made In Chelsea’s Rosie Fortescue has rolled her sleeves up to recreate the heroic ‘Rosie the Riveter’ WWII poster and issue a rallying cry for new and existing blood donors to come forward. Rosie Fortescue, who shares her name with the 1940s poster girl, said: “This woman clearly knew how to get things done, and I feel honoured to become a modern day campaigner for the national blood stock build. Blood supplies are vital to the health service and every unit of blood can save or improve the lives of up to three people.”
To view Multimedia News Release, go to http://www.multivu.com/mnr/56548-nhs-blood-transplant
Reply, specialises in the design and implementation of solutions based on new communication channels and digital media, announces Breed Reply (www.breedreply.com), a new Reply advanced incubator for funding, accelerating and supporting the growth and establishment of ideas and start-ups around the Internet of Things (IoT) across Europe and the USA.
Breed Reply has already been active in setting up a growth project with Xmetrics (www.swim-xmetrics.com), a company that offers an innovative device for swimmers. Xmetrics uses sensors, electronic components and software via mobile devices, to enhance the training sessions of professional and amateur swimmers, analysing their main biometric parameters and their real time performance. Breed Reply has signed a "term sheet" for an investment of £675,000 for , 30% of XMetrics.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/72762565-reply-launches-breed-funding/
The Yankee Candle Company, Inc., the world’s largest manufacturer of premium scented candles, today announced the launch of its new Relaxing Rituals™ line. Each blend of three different essential oils creates a special fragrance combination designed to soothe the mind, body and soul and provide an easy relaxing ritual that fits busy lifestyles. The Relaxing Rituals™ line offers a variety of options for creating a fragrant relaxation experience that is uniquely customized for each consumer. The new line includes warmer oils, reed diffusers, votive candles and tumbler candles in four new soothing scents. Relaxing Rituals™ is available now at more than 557 Yankee Candle retail stores, www.yankeecandle.com and in select specialty retailers.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/61624-yankee-candle-launches-new-relaxing-rituals-collection
Reese Witherspoon, Avon Global Ambassador & Honorary Chairman of the Avon Foundation for Women, today launches the new Empowerment “Circle of Support” Necklace in recognition of International Women’s Day on March 8th. The necklace is the latest Avon fund-raising product that raises life-saving funds for the Avon Speak Out Against Domestic Violence program, which has donated nearly $40 million to end the epidemic of violence against women globally.
To view Multimedia News Release, go to http://www.multivu.com/mnr/52893-avon-empowerment-necklace-reese-witherspoon-international-women-s-day
Reinforcing its long-standing commitment to furthering math and science education globally, Raytheon Company (NYSE: RTN) is bringing its MathMovesU® initiative to the Gulf Region. Raytheon will premiere the regional expansion of MathMovesU — which is well established in the United States, Australia and Europe — with two key launches.
To view Multimedia News Release, go to http://www.multivu.com/mnr/63761-raytheon-mathmovesu-education-launches-in-gulf-region
With the RamaCity Open Beta set to launch today, Bigpoint is building up its portfolio of fun and exciting games. Starting immediately, players will be able to build their own online city and tend to the needs of their adorable, fun-loving citizens in the browser game RamaCity.
Bigpoint's RamaCity promises to attract the attention of a wide array of target groups: due to its intuitive controls and easy-to-navigate game start, typical of casual games, players will immediately feel right at home in RamaCity. Various game options, such as the ability to expand their city and customize it to their needs, invites fans and players of classic city-building simulation games to switch over to RamaCity. Visually stunning graphic design captures the essence of real city life.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/prne/bigpoint/50516/
The makers of Quaker State, the motor oil well known for providing durable protection, are now giving motorists cash for using Quaker State and making their cars last. The Quaker State Cash Back Bonus Program launches today and is designed to reward consumers who use Quaker State® Ultimate Durability full synthetic motor oil, Quaker State® Enhanced Durability synthetic blend motor oil or Quaker State® Higher Mileage Engine™ motor oil with the cash value of their vehicle when they reach 300,000 miles, subject to certain terms and conditions.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/quakerstate/48531/
PUMA kicked off its 2014 Nature of Believing campaign, with the launch of the revolutionary new evoPOWER football boot at a live event in Barcelona last Friday. PUMA Power players Cesc Fàbregas, Marco Reus and Mario Balotelli put their football skills to the test on the evoPOWER wall, the custom built football simulator that utilises Hawk Eye technology to measure players’ power and accuracy. evoPOWER was inspired by the freedom of movement of a bare foot – Fàbregas, Reus and Balotelli showcased their skills and the boots performance enhancing technology through four interactive challenges.
To view Multimedia News Release, go to http://www.multivu.com/mnr/64184-puma-launches-evopower-football-event
