This week, Saxo Bank is unveiling a behind-the-scenes campaign to show day to day life inside the Copenhagen-based online trading and investment bank.
In a new global campaign, called “Number one. Just like you”, the founders and joint CEOs of Saxo Bank, Kim Fournais and Lars Seier Christensen, will launch a series of videos showing unseen and authentic everyday processes inside the Bank. With unprecedented access to the heart of the Bank, the highly respected film director, Kasper Torsting, has followed the two founders of Saxo Bank for the past 4 months to see firsthand life inside the Bank.
To view Multimedia News Release, go to http://www.multivu.com/mnr/64997-saxo-bank-founders-one-campaign
Nobody’s perfect. In fact what makes you “you” are the challenges that you overcome. That’s the premise behind global health service company Cigna’s new online gathering place for individuals dealing with peer-pressure, body image, self-confidence, career and parenting issues.
To view Multimedia News Release, go to http://www.multivu.com/players/English/60874-cigna-go-you-hub/
Lifestyle brand UGG Australia announced today the launch of its first global brand marketing campaign called “THIS IS UGG.” The campaign debuts on August 18th around the world. “THIS IS UGG” is designed to connect with consumers on emotional levels that transcend any product, with the goal of further strengthening UGG as a global, premium lifestyle brand, year round. The campaign explores the theme that life’s biggest moments are actually the small ones – a place where the brand lives in consumers’ lives. Whether personal or intimate, reflective or celebratory, it’s often the smaller moments where life’s most important interactions and connections occur. The campaign will use this storytelling platform to showcase such moments and illustrate the fact that UGG ‘Feels Like Nothing Else.’
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7299751-ugg-australia-launches-first-global-brand-campaign-this-is-ugg/
BLACK+DECKER™ has joined Habitat for Humanity’s first nationwide cause campaign, Home is the Key (#HomeIsTheKey), in raising awareness throughout April of the critical need for improved access to decent shelter. Funds raised during the campaign will allow Habitat to partner with more families and unlock better, stable futures. BLACK+DECKER understands the significance of calling a place home and is proud to support this important initiative.
“We are thrilled to be part of a movement that will help open more doors to affordable homeownership,” said Allison Nicolaidis, Chief Marketing Officer for Global Tools & Storage at Stanley Black & Decker. “Studies have shown that a stable home plays a key role in positively influencing a family’s education, health and financial opportunities. We feel that the BLACK+DECKER mission of turning the place you live into a home goes hand-in-hand with this campaign.”
To view the multimedia release go to:
https://www.multivu.com/players/English/8005954-black-decker-habitat-for-humanity/
Mind Candy today announces the global launch of Moshi Monsters Village™ now available on the App Store for iPhone, iPad and iPod touch. Having launched in the UK on iOS before Christmas, this fun and imaginative game has already proved it’s a hit with fans by reaching number two in the iTunes app charts during December and achieving over 250k downloads with no marketing spend within the first two weeks of the UK launch alone. So far there have been over 12,500 reviews in the app store averaging at 4.6 out of 5.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/64992-moshi-monsters-comes-to-mobile-and-tablet
Bem-vindo! This is Santos, Sao Paulo home of the famous football club, Santos FC. Global soccer legend, Pele played here for fifteen years. The Santos under thirteen side, recently won the Brazilian Volkswagen Junior Masters. The Volkswagen Junior Masters is a youth soccer tournament that brings together the best junior teams from twenty countries. This year the world finals will be taking place in Madrid in May.
Welcome to Zimbabwe. We’re in the nation’s capital, Harare. And this is Rufaro Stadium. The Zimbabwean finals of the Volkswagen Junior Masters recently took place here. The Volkswagen Junior Masters is a global football development tournament that culminates in May when teams from twenty countries will participate in the world finals, to be held at the famed Bernabeaú Stadium in Madrid, Spain. Zimbabwe’s national team failed to qualify for the upcoming FIFA World Cup in neighboring South Africa but hopes are high that Zimbabwe’s junior players will perform well in Spain.
To raise awareness of the value of water and the impact of the global water crisis on community health, education and economics, the Caterpillar Foundation, together with its global partners, today launched the Value of Water campaign. The Caterpillar Foundation, the philanthropic arm of Caterpillar Inc. (NYSE: CAT), is on a mission to empower 50 million people around the world to rise out of extreme poverty by 2020.
The Foundation recognizes that water is one of the most critical basic needs of people and their communities – yet, about 844 million people, or 1 in 9, still lack access to clean and safe water. To learn more about the Value of Water awareness campaign, read stories of those directly impacted by water issues around the world and find out how to get involved, visit www.togetherstronger.com/year-of-water/.
To view the multimedia release go to:
https://www.multivu.com/players/English/8284451-caterpillar-foundation-value-of-water-campaign/
More than 20 million Americans are currently affected by cataracts, and a new survey from AARP Media Sales and Alcon, the global leader in eye care, found that there are many questions and misperceptions among baby boomers about the condition, their options and how to treat it.
To view Multimedia News Release, go to http://www.multivu.com/mnr/63529-alcon-and-a-a-r-p-mark-world-sight-day-first-live-cataract-education-event
PSI, a leading international health organization, with programs in 66 countries, today officially launched Impact magazine to provide insight into today’s most pressing global health and development issues.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/psi/44689/
Royal Caribbean International today launched a new brand campaign that embodies the most inspirational element at the very core of the global cruise line’s offering … the sea. The campaign is aimed at reawakening consumers to the sights and sounds of the sea and conveys the relaxation, romance and adventure that only can be had on the open waters aboard a Royal Caribbean cruise vacation. The campaign will kick off with playful imagery of a conch shell as a phone – dubbed the “Shellphone” – and communicates the campaign’s decree: “The Sea is Calling. Answer it Royally.”
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/royalcaribbean/46666/
Brian Atwood, a division of The Jones Group (NYSE: JNY), debuted its first global campaigns today, a print campaign and companion fashion film that tell the story of the modern woman’s desire for fantasy and control. The campaign was inspired by the allure of sexual submission, fearless beauty, and cinemagraphic voyeurism laced with sensual tension.
The print campaign and film were shot together in London by visionaries Mert Alas and Marcus Piggott, with creative direction by Giovanni Bianco, and feature supermodel Candice Swanepoel, with styling by Elizabeth Sulcer.
To view Multimedia News Release, go to http://www.multivu.com/mnr/57523-brian-atwood-debuts-global-campaigns-modern-seduction
