Schick®Hydro® announced today its partnership with Paramount Pictures’ new movie, Transformers: The Last Knight, directed by Michael Bay, in theaters June 21, demonstrating how the brand continues to innovate the shaving category and brings to life the transformative powers of a great shave. The partnership highlights Hydrobot, the Schick Hydro iconic hero, a razor designed like no other, and leverages the platform, “Technology That Transforms” through a new TV commercial and Limited-Edition, collectible razors.
The collaboration debuts with a new TV commercial, directed by Bay, the renowned filmmaker and director of all five of the Transformers feature films inspired by the iconic brand from Hasbro. The exclusive spot features the Schick Hydro 5 razor converting into Hydrobot, with a fist bump from Optimus Prime for protecting mankind, one face at a time.
To view the multimedia release go to:
https://www.multivu.com/players/English/8098451-schick-hydro-transformers-razor/
Saxo Bank, the multi-asset online trading and investment specialist, is launching an additional film as part of the saxocycling.com project featuring Saxo Bank’s two founders and CEOs. The additional film will run simultaneously with the Bank’s trading competition, Tourdetrading.com, designed to challenge margin traders.
Like the original films, which captured the spirit of Team Saxo-Tinkoff and took two accolades at the 2013 Telly Awards, this exclusive and intimate portrait of co-founder and co-CEO, Kim Fournais, is directed by Jim Piercy and shot by Fredrik Clement. In the film, Kim Fournais tell the story of Saxo Bank and share what is most important to him in his everyday work at Saxo Bank: “For me it boils down to execution, I am rather execution oriented – I want to see things happening.”
To view the Multimedia News Release, go to http://www.multivu.com/mnr/61940-saxo-bank-kim-fournais-film-saxocycling
Extended Stay America – one of the largest owner operated hotel chains in the U.S., announced an exclusive partnership with The Noerr Programs, the premier provider of authentic Santa Experiences to nearly 300 of America’s top shopping centers. Extended Stay America hotels was hand-selected by The Noerr Programs and Santa Claus himself, for its comfort and home-like conveniences, and named “Santa’s Official Hotel,” while he travels away from the North Pole in his seasonal tradition of listening to children’s holiday dreams and wishes this season.
“We’re excited to partner with The Noerr Programs and Santa Claus, to help light up the holiday for travelers,” said Chief Marketing Officer, Tom Seddon. “Santa has been staying with us for years. As an iconic symbol of kindness and generosity, we believe Santa is perfectly aligned with our brand’s personality and the spirit you’ll find in our associates. During the holidays it is easy for travelers to get caught in the frenzy of the season and often times become stressed with balancing it all. Our Extended Stay America family, with a little magical help from Santa, looks to help ease holiday woes through the best way we know how -- extending the creature comforts of home so that guests can focus on enjoying time with loved ones and creating lasting memories.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7617751-extended-stay-santa-s-official-hotel/
BACARDÍ®, the world’s best-selling and most awarded rum, was enjoyed last night at the BACARDÍ Rebels event hosted by Rolling Stone and sponsored by BACARDÍ rum. BACARDÍ rum, proud of its Cuban roots where it was created in 1862, toasted Cuban Independence Day with a Cuba Libre to celebrate the courageous spirits of the brand’s founders.
DJ Cassidy was on site, spinning throughout the night, while celebrity guest presenters and consumers enjoyed exclusive, legendary BACARDl cocktails.
To view Multimedia News Release, go to http://www.multivu.com/mnr/61672-bacardi-rebels-event-rolling-stone-cuban-independence-day-concert
Renaissance Hotels (www.renhotels.com/discovery), the hotel brand designed to help guests Live Life to DiscoverSM, will host its second annual Global Day of Discovery on June 19th at more than 100 hotels around the world. On this day, these Renaissance hotels will celebrate by offering both guests and locals the opportunity to get out and discover something new by hosting exclusive RLife LIVE events as well as unique local excursions designed by hotel NAVIGATORS to showcase the personality of each destination.
To view Multimedia News Release, go to http://www.multivu.com/mnr/54186-marriott-renaissance-hotels-2nd-global-day-of-discovery-ceelo-green
Suffering from an in-law overdose? Recovering from a shopping overload? Planning on feeling a little fuzzy? With more than a third (35 percent) of Americans* planning to drink on New Year’s Eve already predicting a hangover on New Year’s Day, Red Robin Gourmet Burgers, Inc. (Red Robin) has the perfect remedy for guests in need of some relief this holiday season! To ring in the New Year, the Gourmet Burger Authority™ will unveil The Cure Burger, available by request only at participating restaurants nationwide beginning January 1.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7404451-red-robin-the-cure-burger-exclusive-menu/
The Yankee Candle Company, Inc., the world’s largest manufacturer of premium scented candles, today announced the launch of the new Pure Radiance™ Crackling LumiWick™, featuring natural wood with our exclusive Lumiwick™ to create an extra-wide crackling flame with a soft, radiant glow. When lit, this new candle form creates a unique home experience for friends and family with an ambient crackling wood fire experience. The Crackling LumiWick™ with etched bark glass, will be available in three Pure Radiance™ fragrances this holiday season. Pure Radiance™, launched earlier this year, has a modern design, custom soy wax blend and innovative LumiWick™ technology for a wide flame and consistent burn. The new holiday fragrances are available for purchase now at Yankee Candle’s more than 550 retail stores, www.yankeecandle.com and select specialty retailers and gift shops.
To view Multimedia News Release, go to http://www.multivu.com/mnr/56813-yankee-candle-pure-radiance-crackling-lumiwick
Cowgirl, the debut music video from Pure Grain's 2011 release Sowing Seeds. Also check out the exclusive Cowgirl line dance . Filmed entirely in Indiana(except for the Country Fest footage Cadott, WI),
Primal Mist has released two new perfumes, Formulae Alpha and Formulae Beta, after four years of archaeological study, scientific investigation and fragrance design. The Primal Mist line is produced in extremely small quantities, making them exclusive and rare. The company states that each stage of the creation process is hand-crafted, including bottling. Both perfumes are cured for two years before they are ready for release.
To view Multimedia News Release, go to http://www.multivu.com/mnr/51941-primal-mist-releases-formulae-alpha-beta-fragrances-american-perfumer
Think Playboy? Think decadence. Unexpected, the ultimate in excess and always ultra glamorous. The new Playboy VIP duo now opens the doors to the VIP lifestyle the way only Playboy can! Smug doorman, not a problem! Cosmopolitan exclusive parties, private limos and the first class VIP lifestyle are just a spray away…
To view Multimedia News Release, go to http://www.multivu.com/mnr/57215-playboy-introduces-its-first-duo-fragrances-playboy-vip-for-him-and-her
PIMA by Algodon is our ultra premium icon wine that will debut at an exclusive launch event, hosted by Algodon Mansion on November 15, for press and wine industry insiders and distributors.
