The Mexico Tourism Board (MTB) reported that its 2017 Meetings and Events program has led to significant growth in the industry sector, showing a 6.7% increase from January to October, when compared to the same period in 2016. Mexico has taken a leadership position as a destination for meetings and events with the relaunch of its strategic partnership program with meetings industry organizations and initiatives that aim to elevate its ICCA ranking, as well as to increase the economic impact of the meetings and conventions industry in the Mexican economy, which currently accounts for US$25 billion. The International Congress and Convention Association (ICCA) ranks Mexico as 3rd in Latin America, 5th in the Americas, and 21st globally for meeting and incentive travel.
“The meetings and convention industry is a crucial part of our growth plan focused on elevating the average expenditure of travelers,” said Hector Flores, CEO of the Mexico Tourism Board. “We are continuing to invest in building Mexico’s profile for business events and are working closely with industry leaders around the world to bring more corporate and association events to Mexico while introducing them to destinations beyond our traditional sun and beach offerings.”
To view the multimedia release go to:
https://www.multivu.com/players/English/8242051-mexico-tourism-meetings-events/
Colum Egan, Master Distiller at the Old Bushmills Distillery, is set to launch a global competition - 'Make it 2 Bushmills' - that will see him take the world-famous distillery on tour.
Colum is offering two friends the chance to work alongside him for two weeks, to learn the skills of whiskey-making that have existed in the Bushmills area for over 400 years, GBP5,000 spending money to share and the chance to stay in luxury accommodation on Ireland's north coast. Then he will pack up the best bits of the Old Bushmills Distillery to go on tour. Destination? The winners' home country.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/prne/bushmills/48882/
Marc Jacobs Beauty announces the unveiling of www.marcjacobsbeauty.com, the brand’s e-commerce website designed to offer an immersive experience into the world of Marc Jacobs Beauty. Featuring over 150 products in the Marc Jacobs Beauty collection, the dot-com beauty destination also provides exclusive access to limited edition product offerings.
To view the Multimedia News Release, go to: http://www.multivu.com/mnr/7226351-sephora-marc-jacobs-beauty-launches-e-commerce-website
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Welcome to The Skin Care Clinic, one of the most comprehensive laser, skin, body contouring and cellulite reduction centers in the world. Today, The Skin Care Clinic, located in the heart of Newport Beach, is the premiere destination for men and women interested in looking better and having young and healthy-looking skin. The Skin Care Clinic is dedicated to quality patient care and satisfaction.
Las Vegas will officially launch the first national broadcast commercial of the new “What Happens Here, Stays Here” fall campaign on Monday, Oct. 13, along with an interactive social activation.
The widely popular “What Happens Here, Stays Here” campaign embraces adult freedom and positions Las Vegas as an unassuming and welcoming destination. Every year, millions of visitors seek sanctuary in Las Vegas as the place where everyone is able to be who they want to be.
As the epicenter for office gossip, the water cooler itself is a beacon for revealing the details of an incredible Vegas vacation. In order to maintain the destination’s iconic stance on keeping “What Happens Here” a secret, Las Vegas wants to stop water cooler talk by removing the temptation of water coolers.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/63040-las-vegas-what-happens-here-stays-here/
Las Vegas launches the latest “What Happens Here, Stays Here” commercial today, titled “Transformation.” The 30-second spot makes its debut, along with a series of digital and social extensions. For more than 10 years, the iconic campaign has celebrated adult freedom, and “Transformation” illustrates the clandestine freedom people experience in Las Vegas while instilling the destination’s message of: be yourself or anyone else.
The narrative follows the journey of lead male and female characters as they spend the day crossing paths with their appearances evolving at each location. The lead characters come together at the end of the commercial as Imagine Dragons performs their latest single, “I Bet My Life.” The destination was eager to work with the Las Vegas quartet on the pop-culture entrenched campaign as it continues to elevate Las Vegas as the “Entertainment Capital of the World.”
To view the Multimedia News Release, go http://www.multivu.com/players/English/63040-las-vegas-what-happens-here-stays-here/
Last night (Wednesday, Dec. 6), the Las Vegas Convention and Visitors Authority (LVCVA) debuted the first and only destination virtual reality art program, Vegas: Alter Your Reality (VAYR). The event took place at Wynwood’s Zadok Gallery during Miami Art Week with The Venetian Las Vegas. Powered by Samsung Gear VR, the VAYR installation will be free and open to the public, Dec. 7 - 9 from 1 - 9 p.m. daily.
“Capturing Las Vegas in photos and videos never tells the whole story, which is why we created the first-ever destination VR art program,” said Cathy Tull, senior vice president of marketing at the LVCVA. “By debuting at Miami Art Week, we are able to showcase creative technology to remind visitors of the adventures and experiences that await them in Las Vegas.”
An innovative marketing concept that unites virtual reality and technology with art and travel, VAYR showcases Las Vegas in a unique and artistic way by featuring the work of five international artists including: Adhemas Batista, Brazil; Beeple, U.S.; FAFI, France; INSA, U.K.; and Signalnoise, Canada.
To view the multimedia release go to:
https://www.multivu.com/players/English/8231651-las-vegas-alter-your-reality/
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Sydney Gay and Lesbian Mardi Gras and strategic partner Destination NSW, today confirmed that Kylie Minogue will attend this year’s Sydney Mardi Gras Parade and join Sydney’s lesbian, gay, bisexual, transgender, queer and intersex community in celebrating a milestone in her career K25 — 25 Years of Kylie.
To view Multimedia News Release, go to http://www.multivu.com/mnr/54328-kylie-minogue-kicks-off-25-years-celebrations-at-sydney-mardi-gras