The largest candy-consumption night of the year is right around the corner. More than 80 percent of parents say their kids will participate in a Halloween celebration (2), and when asked about concerns related to Halloween, more than two-thirds of parents say they are worried about their children’s teeth, according to a recent Ad Council survey (1). However, three out of four parents report that their kids sometimes or frequently forget to brush their teeth on a daily basis. With cavities being a top concern, the Kids’ Healthy Mouths campaign is celebrating National Brush Day® on Sunday, November 1, the day after Halloween, to emphasize the importance of brushing for two minutes, twice a day, every day.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7676151-kids-healthy-mouths-ad-council-brush-day/
(1), (2) The Ad Council’s survey was conducted by LightSpeed Research in September 2014. The nationally representative online survey included 600 parents with children 0-12.
The St. Baldrick’s Foundation, a volunteer-powered charity dedicated to funding childhood cancer research, announces its Kids Are Special: Let’s Treat Them That Way national campaign. Focused on celebrating kids and giving them the happy childhoods they deserve, the campaign highlights the need for finding treatments that are specifically designed for kids with cancer.
With this bold new initiative, St. Baldrick’s looks to change the narrative around pediatric cancers, by showing kids as their truest selves – fun-loving, carefree, refreshingly honest, and always a little goofy. St. Baldrick’s puts the emphasis back on kids, while disempowering the label of “cancer.” All communication is strategically designed to remind us all that as adults we have the power to give kids happy childhoods free from cancer by helping to fund the best research worldwide. The campaign includes TV, print, radio, digital, and billboard placements featuring real kids doing kid-like things; from playing with their food to getting caught with paint on their faces, all with the message: Kids Are Special: Let’s Treat Them That Way.
To view the multimedia release go to:
http://www.multivu.com/players/English/7610752-st-baldricks-kids-are-special/
24-hour preschool television channel Sprout will premiere Justin Time, a new animated series for preschoolers that focuses on imaginary adventures and delivers fun, friendship and adventure along the way. Produced by Toronto’s Guru Studios, the show centers on Justin, a young boy who imagines himself traveling around the world at different points in history. Debuting Sunday, April 22, at 3:45 p.m. ET, the premiere of Justin Time kicks off a week-long celebration – “Justin Time for Earth Week”– promoting conservation and the importance of caring for the environment. Celebrating Earth Week for the past seven years, Sprout is a proud supporter of Green is Universal, NBCUniversal’s ongoing environmental initiative, and will be turning its on-air and online logos green all week long. Justin Time will also be making its broadcast television debut on July 7 when it airs on the new NBC Kids, programmed by Sprout.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/sprout/48465/
Jewelry Television (JTV), the only shopping network focused exclusively on the sale of fine jewelry and gemstones, is celebrating the holiday season with eight days of exclusive savings and offers. From Nov. 23 through Nov. 30, JTV's customers will be able to purchase select gifts and jewelry up to 70 percent off. Early holiday shoppers can take advantage of special offers and savings on jewelry, gemstones and more each day, online and during programming on JTV.
“Every year, holiday shoppers try to get an earlier head start on their shopping,” said Jill Johnson, vice president of marketing at JTV. “With our weeklong Black Friday and Cyber Monday deals, customers can enjoy the holidays with their families while shopping from home.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7372631-jewelry-television/
THINK: Indulge yourself with chicological beauty essentials, and help build a safe haven for animals.
WHAT IT IS: A limited-edition collection of Argan Oil bestsellers, the proceeds of which will benefit the Ian Somerhalder Foundation and the ISF Animal Sanctuary. Swoon-worthy actor Ian Somerhalder, star of The Vampire Diaries, is the latest celebrity to partner with eco-maven Josie Maran on her Model Citizen campaign. In commemoration of Earth Day (Monday, April 22, 2013), Josie and Ian have created a limited-edition, Honey-Chamomile-Lavender scented collection of Argan Oil-infused beautifiers for face, hair, and body. The collection sales will help build the Ian Somerhalder Foundation and its Animal Sanctuary for abused animals. Josie embodies the definition of a model citizen, and, with her second annual Model Citizen campaign, she continues to prove that celebrating the good deeds of others is truly a beautiful thing.
To view Multimedia News Release, go to http://www.multivu.com/mnr/61048-josie-maran-model-citizen-campaign-ian-somerhalder-animal-sanctuary
PetSmart Charities has teamed up with actor Josh Duhamel to launch the “High-Five for Pet Adoption” campaign celebrating the 5 million pets’ lives that have been saved through PetSmart Charities’ Adoption Centers. The campaign aims to increase public awareness about the importance of pet adoption to save millions more pets that still need lifelong, loving homes.
To view Multimedia News Release, go to http://www.multivu.com/mnr/56322-josh-duhamel-joins-petsmart-charities-to-raise-pet-adoption-awareness
“This Land Is Your Land,” the iconic song and rallying cry for American unification penned by Woodie Guthrie, is at the heart of Johnnie Walker’s new Keep Walking America campaign. For more than 200 years, Johnnie Walker has inspired the world with stories of personal progress and Keep Walking America is another powerful collection of stories reflecting the countless achievements, unwavering optimism and tireless progression of the great people who call America home.
The new 360 marketing campaign, which premiered nationally on November 7th with a :60 TV spot created by Anomaly and directed by Chris Sargent of Anonymous Content, celebrates the cultural progress and diversity that represents the fabric of America today. The lyrics of “This Land Is Your Land,” read in both English and Spanish, serve as the campaign’s anthem. The meaning behind the lyrics powerfully communicate the core message that America has always been and should always remain an inclusive nation, built on values that celebrate and reward people from all colors and creeds. The film was shot over two weeks and features real storylines of progress from Los Angeles, Santa Fe, Montana, New Orleans, Baltimore, New York and Washington DC.
To view the multimedia release go to:
http://www.multivu.com/players/English/7975051-johnnie-walker-keep-walking-america-celebrating-diversity/
Celebrating its fifth anniversary next year, the JNA Awards, the jewellery and gemstone industry's premier platform for recognising innovative and high-achieving individuals and enterprises, announces changes to its award categories.
The organiser of the event, JNA (Jewellery News Asia), has made adjustments to a few award categories to encourage greater participation from more regions and, at the same time, consolidate some categories that are judged against a similar set of criteria. In 2016, the JNA Awards will have 11 categories, including the Lifetime Achievement Award -- the recipient of which will be selected by the organiser.
Of the above-mentioned list, the two Manufacturer of the Year categories have been broadened to encourage wider stakeholder involvement from the manufacturing sector. The scope of the Outstanding Enterprise of the Year categories has also been expanded to inspire companies from regions outside of the ASEAN and Mainland China to join the awards.
To view the multimedia release go to:
http://www.multivu.com/players/English/7705051-jna-awards-2016/
Jennie-O is on a mission to prove that eating well shouldn’t have to come at the cost of taste. Since 2010, Jennie-O has been encouraging Americans to Make The Switch®. And to date, millions have given turkey a shot. In 2016, the company is celebrating this burgeoning movement with a five-city tour, designed to capture genuine reactions to the challenge: Can America’s favorites – burgers, tacos, meatballs and chili – taste just as great made with turkey?
The Make The Switch® tour kicked off in Los Angeles and made stops in Miami and Denver. From June 3-5, the tasting booth will be in the biggest venue of all — New York City, where thousands of people will taste Italian turkey meatballs, then have their authentic reactions captured in real time, shared on social media and showcased on a billboard in Times Square for all to see. The tour wraps up in Seattle.
To view the multimedia release go to:
http://www.multivu.com/players/English/7846451-jennie-o-make-the-switch-tour/
With the July Fourth holiday fast approaching, Brookdale Senior Living and the nonprofit organization Wish of a Lifetime™ are celebrating patriotism by sharing the stories of four high-flying World War II veterans whose Wishes of taking to the skies again were fulfilled by the organizations. Granting these Wishes was a way to honor the service of these American heroes and to demonstrate that there is no age limit for taking new adventures. Since Brookdale and Wish of a Lifetime™ started their partnership in 2010, more than 80 of their Wishes have commemorated the service of Brookdale veterans across the country.
To view the multimedia release go to:
https://www.multivu.com/players/English/77221512-brookdale-wish-of-a-lifetime-wwii-veterans-fourth-of-july/
Celebrating National Bake and Decorate Month this year is easier than ever. Wilton Enterprises, the industry leader in cake decorating, quality bakeware and food crafting for more than 80 years, has introduced a revolutionary new way of decorating with its Punch. Cut. Decorate!™ system.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/wilton/48638/
UBM Live, organisers of Safety & Health Expo, is celebrating another successful year for Europe’s market leading annual exhibition for the occupational health and safety industry. The 2013 show, held in May, saw a marked increase in attendee seniority with over 50% of all visitors occupying health and safety management positions alongside a 6% rise in those holding a director role within their organisation.
To view Multimedia News Release, go to http://www.multivu.com/mnr/62391-ubm-safety-health-expo-2013
