UGG Australia is excited to launch its first-ever global brand marketing campaign titled “THIS IS UGG.” for the fall 2014 season. The campaign explores the theme that life’s biggest moments are actually the small ones – a place where the brand lives in consumers' lives. Whether personal or intimate, reflective or celebratory, it's often the smaller moments where life's most important interactions and connections occur. As a part of the initiative, UGG for Men will launch a series of three spots throughout the season featuring brand ambassador Tom Brady, with the first spot “Time Out,” launching on September 2, 2014.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7310251-tom-brady-featured-in-ugg-for-men-fall-2014-campaign-this-is-ugg/
UBS launched its first global brand campaign since 2009 today, reflecting the firm’s strategic transformation and future direction. Featuring a distinctive brand film as well as advertising with images by Annie Leibovitz, the campaign also refreshes the strong UBS brand with a contemporary look and feel. The external launch follows a three-month internal campaign that inspired unprecedented rates of employee engagement.
“The brand campaign is an expression of the successful strategic transformation UBS has undergone over the past four years,” said Sergio P. Ermotti, Group Chief Executive Officer. “Reflecting the strategic transformation through our branding gives us additional momentum.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7612551-ubs-launches-global-brand-campaign/
Matt Cogar furthered his legacy at the STIHL TIMBERSPORTS® U.S. Championship, presented by RAM, besting seven of the top lumberjack athletes in the country to win his fifth straight title. The Championship took place at BMO Harris Pavilion at German Fest Milwaukee in front of a crowd of over 10,000, in a three-day Championship weekend that attracted more than 17,000 fans.
“It was so amazing. It was such a wonderful event with some tough competition,” said Cogar. “I’m thankful for my family, who mean everything to me, and who supported me in all that I do.” In addition to the glory of being named U.S. Champion, Cogar was awarded a brand new Ram 1500 for his victory.
To view the multimedia release go to:
https://www.multivu.com/players/English/8130351-stihl-timbersports-us-championship/
Truvia®, the #1 natural zero calorie sweetener, announced the launch of a multimillion dollar integrated marketing campaign, “From Nature. For Sweetness.” The new creative campaign, kicked off on September 24th, will further drive consumer awareness, trial and adoption of Truvia® products in the U.S. Since opening the U.S. market for stevia-based sweeteners in 2008, the Truvia® brand has led the natural sweetener category and now holds a 61 percent market share.
To view Multimedia News Release, go to http://www.multivu.com/mnr/58203-truvia-from-nature-for-sweetness-campaign-spotlights-stevia-sweetener
Today, Truvia™ natural sweetener, the great–tasting, zero-calorie sweetener made with rebiana, the best-tasting part of the stevia leaf, unveiled a new multi-million dollar print, television, digital and social media advertising campaign. As the leading natural zero-calorie sweetener and the third largest brand in the U.S. sugar substitute category, Truvia™ natural sweetener introduces the new “Sweetness Stories” campaign that builds on the success of the introduction that launched Truvia™ sweetener.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/truvia/46499/
TruGreen recently launched MyBotanicPlanet.com, a free online educator resource to inspire K-5 students’ interest in the diverse plant world, to receptive educators attending the National Science Teachers Association (NSTA) national conference in San Francisco. TruGreen, the nation’s largest professional lawn, tree and shrub care provider, is receiving high marks from educators for the brand’s creative resource that enables convenient access to U.S. standardized lesson plans in botany and related interactive activities.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/trugreen/50275/
Spring is here. The season of renewal is accompanied by increased hope generated by healthy springtime lawns, according to TruGreen’s Lawn Lifestyles National Survey.* The majority (69 percent) of Americans surveyed report that “seeing a green lawn in springtime makes me feel hopeful.” In fact, the bigger the family, especially with teens in the household, the more hopeful the green lawns of spring make people feel. TruGreen, the Official Sponsor of SpringSM, is helping America say goodbye to winter and enjoy a brand new spring season outdoors with the launch of the TruGreen Backyard Makeover Sweepstakes.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/66125-trugreen-spring-backyard-makeover-sweepstakes
In a bold move, head & shoulders® announced today that they are taking out a $1 million dollar insurance policy on Pittsburgh Steelers safety Troy Polamalu’s trademark hair. As a second year spokesperson for the brand, head & shoulders recognizes the value of Troy’s extremely full and thick Samoan locks, so together with Watkins Syndicate at Lloyd’s of London, the world’s leading insurance agency, they’ve created the first ever insurance policy to protect his iconic mane for the entire NFL season.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/headandshoulders/45137/
As the most trusted name in sexual health for more than 90 years, the makers of Trojan® Brand Condoms remain dedicated to dispelling the myths and misinformation surrounding condoms and reinforcing condom efficacy and ease of use through proven facts and education. The makers of Trojan® Brand Condoms have partnered with renowned sexual health experts and organizations like the American Social Health Association (ASHA) to develop tools that provide consumers with the accurate information they need to make responsible decisions about their sex life.
To view Multimedia News Release, go to http://www.multivu.com/players/English/54610-trojan-condoms
Triumph, the brand that has been listening to women for over 120 years, is pleased to announce the findings of its recent survey of over 10,000 women. The result of which has inspired the brand to make a commitment to support consumers in selecting the best fitting lingerie for them, dubbed ‘Stand Up for Fit’.
Previous to this survey, Triumph discovered there were a surprisingly high number of online searches each month on issues around bra size and set out to survey women in order to find out what issues were found when choosing their lingerie. Despite finding that concerns included comfort, shape and fit, all ranking in the top attributes when choosing lingerie, over 76% of these women admitted to wearing the wrong bra size.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/64183-triumph-bra-celebrates-100th-anniversary
Triumph is excited to announce the launch of a new global Spring Summer '17 campaign, ‘Find The One For Every You’. Starring international model and entrepreneur Jessica Hart and shot by legendary fashion photographer Rankin, the empowering campaign marks an exciting new creative direction for the brand, launching across the world from January 2017.
Triumph’s Spring/Summer ‘17 ATL campaign celebrates ‘Every You’, a story of modern women and their multifaceted lives: she is an athlete, she is a business woman, she is a mother, she is sexy, she is confident. The new creative concept shows just how Triumph bras support women, whatever they do, highlighting the breadth of Triumph lingerie, to help women ‘Find the One’ for every age, shape, size and occasion.
To view the multimedia release go to:
http://www.multivu.com/players/uk/7968351-jessica-hart-triumph-lingerie-campaign/
ROCAWEAR, the leading global lifestyle brand, is changing-up the fragrance game with a new bold and unapologetic scent for men, ROCAWEAR EVOLUTION.
Created in partnership with Elizabeth Arden, the new fragrance is sexy, magnetic, and addictive, embodying the swagger and sophistication of hip-hop culture and assured masculinity.
To view Multimedia News Release, go to http://www.multivu.com/mnr/52726-rocawear-evolution-trey-songz-elizabeth-arden-fragrance
