In order to succeed in today’s B2B sales world, salespeople must create buyer consensus among diverse customer stakeholders. Those who fail to do that risk falling victim to the status-quo – the minimal-risk, lowest-cost option – or worse, losing the deal altogether. The Challenger Customer: Selling to the Hidden Influencer Who Can Multiply Your Results from CEB (NYSE: CEB), a best practice insight and technology company, reveals that it isn’t just about how you engage, but who you engage within the customer organization that drives complex sales today.
“The ‘senior decision-maker’ no longer exists in B2B sales. That makes the most significant problem facing marketing and sales teams a buying problem, not a selling problem. Organizations need to shift their focus from making the sale to understanding buyer groups – and who among them really shapes decisions,” said co-author Brent Adamson, executive advisor at CEB. “Our research shows that the one thing that matters most to executives is whether or not a supplier has buy-in with the rest of the organization – NOT the supplier’s actual offering or solution.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7427252-ceb-the-challenger-customer/
http://fitnessweightlosscenter.com - How to Warm Up and Cool Down | Pre Workout Exercises - In order to get the most out of your workouts and reduce the risk of injury it is essential to warm up before your workouts and cool down post workout. I see people at the gym get this one workout fundamental wrong all the time. Instead of doing some light cardio to get their blood
flowing and their muscles warmed up they immediately begin stretching.
You do not want to stretch cold muscles. A good analogy is a frozen candy bar - if you try to stretch it the bar just snaps, but take the same candy bar at or above room temperature and it becomes very pliable. The same holds true for your muscles. The optimal time to stretch is after your workout when your muscles are nice and warmed up not before our workout.
If you aren't at the gym or all the cardio machines are being used all you need to do is jumping jacks and/or a little running in place to get your muscles warmed up and ready for your workout.
Also resist the temptation to turn your warm up into a mini high intensity cardio session. You want a slow steady pace to your warm up and cool down routine.
For more info drop by our YouTube channel http://www.youtube.com/user/FitnessWeightLossCtr or visit us on the web at
http://fitnessweightlosscenter.com and find us on Facebook at http://facebook.com/fitnessweightlosscenter
How To Improve Your Home Security - By Jason Harris
It has been reported that a burglary now happens every 15 seconds. As such, the chances of your own home actually being at risk from a break in are greatly increased, and it does not matter where you live.
However, when people think of a break in, they think of someone gaining entry in to their home through breaking some glass or smashing down doors. Yet there are certain things which could actually extend an invitation to those unwanted intruders to make an attempt at getting into your home.
There are many places which are vulnerable to attack from an intruder to your home, and therefore you must set up a routine which will then provide them with less opportunities of attempting to break in. Below, we look at what are considered to be some of the weak areas in your home security routine which could help to prevent any kind of break in from occurring.
After escaping from Evernight Academy, the vampire boarding school where they met, Bianca and Lucas take refuge with Black Cross, a fanatical group of vampire hunters. Bianca must hide her supernatural heritage or risk certain death at their hands. But when Black Cross captures her friend...the vampire Balthazar...hiding is no longer an option. Hourglass Claudia Gray Book Trailer Find out more about The Evernight series and Claudia Gray here www.harperteen.com/claudiagray YA
Love is his only mission…
After a series of dating disasters, Tiffany Gentry isn't ready to risk her heart again. Just when she decides it's safer to stay single, the Chicago boutique owner meets Colonel Ivan Mangum. The gorgeous military hero is an expert in security. Yet Tiffany has no defense against Ivan's sensual maneuvers….
Ivan knows that Tiffany should stop looking for Mr. Right—she has already found him! From romantic city nights to a passionate tryst at his mountain retreat, Ivan uses every seductive weapon in his arsenal to prove he's her true soul mate. But when their future together is threatened, will this soldier find a way to turn his dream of love into a mission possible?
A vastly changing landscape would certainly capture one’s attention. The nation’s trees face an immediate threat from the Asian longhorned beetle (ALB), a devastating invasive pest with no natural predators. With up to 70 percent of the U.S. tree canopy at risk of being lost to this pest, the U.S. Department of Agriculture (USDA) is spreading the word about the beetle this summer with a series of TV, radio and print public service announcements (PSAs).
The adult Asian longhorned beetle (ALB) is active throughout the summer months and into the fall. This invasive pest was first discovered in the U.S. in 1996, likely arriving here unknowingly inside wood packing material from Asia. The insect threatens recreational areas, forests, and suburban and urban shade trees. The beetle attacks 12 genera of trees, including birch, maple and elm. It is truly a landscape-altering invasive pest. And all states are at risk.
To view the multimedia release visit:
http://www.multivu.com/players/English/7569951-usda-psa-asian-longhorned-beetle/
Peeling an orange picked fresh off a backyard tree. Enjoying a refreshing lemonade on a hot summer’s day. Sharing a juicy mandarin with your kids after school. These are some of America’s favorite moments and they’re all at risk because California citrus is facing a major threat from a tiny insect and the devastating disease it can spread.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7452951-bayer-cropscience-california-citrus/
This February, the American Academy of Pediatric Dentistry (AAPD) is celebrating National Children’s Dental Health Month by hosting the Tournament of Tooth Care, showcasing how parents and caregivers can help their kids fend off the Mouth Monsters –a.k.a. tooth decay. Parents and caregivers can tune in to the Mouth Madness to learn how to help little teeth take on the Mouth Monsters one big game at a time.
“Tooth decay in children is a major health epidemic for adolescents across the country,” said Dr. Robert Delarosa, AAPD President. “National Children’s Dental Health Month is a great time for parents to keep their children’s dental health top of mind. Make it a priority this month to find a Dental Home – or home base – for your child’s oral health needs and be sure your next check-up is on the calendar.”
Tooth decay is one of the top chronic infectious diseases among children in the U.S. About 60 percent of children will have had tooth decay at some point by age five. More than 50 million school hours are missed every year by school-aged children in the U.S. due to dental visits or problems. And tooth decay isn’t just bad for oral health; children who develop tooth decay at a young age are at a greater risk for developing problems with oral and general health, as well as with educational and social development.
To view the multimedia release go to:
http://www.multivu.com/players/English/7750251-aapd-mouth-madness-dental-health/
Save the Children and The Advertising Council announced today the launch of a national multimedia public service advertising (PSA) campaign designed to raise awareness of the preventable and treatable causes of childhood death in the developing world. The new campaign shows Americans that they can have a significant impact on saving and improving the lives of at-risk children and newborns by supporting the deployment of local health workers.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/adcouncil/43767/
This encryption flaw is one of the largest vulnerability the internet has ever seen. Who is affected? Everyone is at risk. Your important information is at risk. This includes, credit card information, email address, password, etc. Watch this video to find out what you can do to make sure your information is safe and how to keep it safe. http://youtu.be/kcNDIzzBClc
“Make Listening Safe” – with this slogan, the World Health Organization (WHO) is raising awareness of recreational noise-induced hearing loss on International Ear Care Day (March 3, 2015). The focus of this campaign is on teenagers and young adults who frequently put their hearing at risk through exposure to noise. According to current WHO figures, around 1.1 billion young people worldwide are at risk of hearing loss due to unsafe listening practices.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7459951-hear-the-world-make-listening-safe/
According to the results of a recent study conducted by researchers at the USDA-Agricultural Research Service Western Human Nutrition Research Center, the Northwest Cherry Growers are pleased to announce that consuming about 45 (280 g) sweet Bing cherries significantly decreased circulating concentrations of specific inflammatory biomarkers in the blood. According to Dr. Kent Erickson, Professor at UC Davis School of Medicine and a collaborator in the study, “Many studies by other investigators have demonstrated that some of those inflammation markers are associated with increased risk for some chronic diseases such as cardiovascular disease, diabetes, and cancer.” The findings of the study have been published in the March 2013 issue of The Journal of Nutrition.
To view Multimedia News Release, go to http://www.multivu.com/mnr/61851-northwest-cherries-usda-study-health-benefits
