Losing weight and being healthier are at the top of everyone’s New Year’s resolutions. But, despite the best intentions, work, kids, and social events often push lifestyle changes to the bottom of the list. While many are familiar with type 2 diabetes, fewer are aware of prediabetes, a serious health condition that affects 86 million Americans (more than 1 in 3) and often leads to type 2 diabetes. People with prediabetes have higher than normal blood glucose (sugar) levels, but not high enough yet to be diagnosed with type 2 diabetes.
To raise awareness and help people with prediabetes know where they stand and how to prevent type 2 diabetes, the American Diabetes Association (ADA), the American Medical Association (AMA), and the Centers for Disease Control and Prevention (CDC) have partnered with the Ad Council to launch the first national public service advertising (PSA) campaign about prediabetes. The PSA campaign, featuring first-of-its-kind communications techniques, was developed pro bono by Ogilvy & Mather New York for the Ad Council.
Nearly 90 percent of people with prediabetes don’t know they have it and aren’t aware of the long-term risks to their health, including type 2 diabetes, heart attack, and stroke. Current trends suggest that, if not treated, 15 to 30 percent of people with prediabetes will develop type 2 diabetes within five years. The good news is that prediabetes often can be reversed through weight loss, diet changes and increased physical activity. Diagnosis is key: research shows that once people are aware of their condition, they are much more likely to make the necessary lifestyle changes.
To view the multimedia release go to:
http://www.multivu.com/players/English/7731551-ad-council-prediabetes-psa/
Orexigen® Therapeutics, Inc. (Nasdaq: OREX) today announced that the Light Study, a long-term research study of Contrave® (naltrexone SR/bupropion SR), a new, investigational drug being evaluated for weight loss, has begun enrolling patients at clinical sites throughout the United States. The Light Study is designed to assess the cardiovascular health outcomes of Contrave.
Nearly 93 million Americans are affected by obesity, and that number is predicted to increase to 120 million Americans within the next five years. More than one-third of adults in the United States are affected by obesity. Obesity increases the risk of heart disease, type 2 diabetes, some types of cancer, sleep apnea, and a variety of other conditions. Medical research suggests that losing just five percent of your body weight can significantly improve your health and reduce the risk of complications from type 2 diabetes and heart disease.
To view Multimedia News Release, go to http://www.multivu.com/mnr/56480-lightstudy
Merck (NYSE: MRK), known as MSD outside the United States and Canada, and the American Diabetes Association today revealed common challenges affecting the millions of Americans living with type 2 diabetes as part of the program America’s Diabetes Challenge: Get to Your Goals. Last year, award-winning artist Tim McGraw, renowned actress S. Epatha Merkerson and Chef Leticia Moreinos Schwartz called on patients and their loved ones to share their stories – from inspirational successes to daily struggles. Thousands of people from across the country responded, and revealed common challenges like eating healthy, exercising, sticking to a treatment plan and coping with the disease.
“Type 2 diabetes has affected my family, friends and fans, so I’ve learned it can be challenging to manage. It was great to hear from so many people, and I’m impressed by everyone’s dedication to their health,” said McGraw. “The stories we received shed an important light on the similar hardships people in the community face as they work toward achieving their blood sugar goals.”
To view the multimedia release go to:
https://www.multivu.com/players/English/7988751-merck-americas-diabetes-challenge-tim-mcgraw-s-epatha-merkerson-chef-leticia-moreinos-schwartz/
Susan Lucci is no stranger to the spotlight and now she is talking about a serious issue that’s close to her heart – atrial fibrillation (AFib) and its connection to stroke. In a national public service announcement (PSA) recently launched, Lucci and her husband, Helmut Huber, who lives with AFib, are encouraging the more than 2.3 million Americans living with the condition, along with their loved ones, to join them in taking the Facing AFib Pledge to do all they can to reduce the risk of AFib-related stroke.
To view Multimedia News Release, go to http://www.multivu.com/players/English/49621-facing-afib/
A new survey finds a record number of Americans have lost confidence in their ability to afford retirement.
The 2011 Retirement Confidence Survey, released today by the nonpartisan Employee Benefit Research Institute (EBRI) in Washington, and co-sponsored by the Principal Financial Group®, found more than a quarter of workers (27 percent)—the most ever in the two decades of the survey—now say they are “not at all confident” about having enough money to live comfortably in retirement.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/ebri/48260/
This fall, Cub Scouts and Boy Scouts will introduce a whole new lineup of Trail’s End popcorn products for their annual fundraiser – the biggest change in 30 years. Since 1980, Americans have supported Scouting with their purchases of Trail’s End microwave popcorn and ready to eat popcorn treats. When their popcorn goes on sale next week, Scouts have every reason to believe the public will eat it up.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/trails-end/45758/
This holiday season, “Sons of Anarchy” star Kim Coates is teaming up with the USO to tell Americans how they can give a gift that gives twice through the USO Wishbook, the alternative giving catalog designed to support our deployed troops, military families, wounded warriors and their families and families of the fallen.
A USO tour veteran, Coates learned first-hand on his 2010 USO tour, with fellow cast members Theo Rossi, Mark Boone Junior and Dayton Callie, how tough deployments can be for our troops and their families. His experience is one of the reasons he’s once again decided to partner with the USO and help spread the word about USO Wishbook.
To view Multimedia News Release, go to http://www.multivu.com/mnr/59381-uso-wishbook-adds-new-wounded-warrior-gifts
The National Park Foundation, the official charity of America’s national parks, today unveiled a new public service campaign reminding all Americans of the heroes of United Flight 93, and encouraging their support in building a national memorial in their honor. On September 11, 2001, the 40 passengers and crew of United Flight 93 heroically fought back against terrorists, and in doing so, saved countless lives and our nation’s capital. In their struggle, they lost their own lives as the plane plummeted into a field outside of Shanksville, PA.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/nationalparks/43909/
A new Obama administration regulation–the so-called Stream Protection Rule–is about to drive up energy costs and unemployment with no gain in environmental benefits, cautions the National Mining Association.
“The primary motive of this regulation is not to protect streams, as its title would suggest, but to protect federal regulators' jobs at the expense of coal miners' jobs as the nation's energy providers,” said Luke Popovich, vice president of communications for the National Mining Association.
In a classic example of needless regulation, the U.S. Office of Surface Mining, or OSM, plans to change more than 475 regulations, as well as add more new rules – despite no demonstrated need. OSM has crafted the rule behind closed doors, Popovich said, shutting cooperating states out of discussions about the purpose and content of the regulation.
The new rule carries a heavy economic price tag, Popovich warned. He pointed to an analysis by an independent consultant that found that OSM’s rule would put more than 268,000 mining and dependent jobs at risk—adding to the 40,000 high-wage jobs already lost in the industry.
To view the multimedia release go to:
http://www.multivu.com/players/English/7221731-national-mining-association-americans-electricity-bill-increase-due-to-epa-regulations/
Are you one of the millions of Americans struggling to stay on track with your New Year’s resolution to get healthy in 2016? While losing adopting a healthier lifestyle are at the top of mind for many as we turn the calendar, many go about it the wrong way and end up failing. A huge reason for this failure is the fact that people tend to choose a goal that’s too vague or unrealistic. Lifestyle expert and former senior health and nutrition expert at Shape Magazine, Sharon Liao is available to share simple yet attainable changes that will make a big impact on reaching your goals!
Fifty percent of Americans have not discussed or developed an emergency plan for family members about where to go and what to do in the event of a local disaster, according to a 2014 national survey conducted by the Department of Homeland Security’s Federal Emergency Management Agency (FEMA). FEMA and the Ad Council launched a new series of public service advertisements (PSAs) today as an extension of their national Ready campaign to encourage parents to develop an emergency preparedness plan. The new PSAs are unveiled in time for the 11th annual National Preparedness Month (NPM), which begins on September 1.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7302551-fema-and-ad-council-release-psas-for-ready-campaign-national-preparedness-month/
November is National Alzheimer’s Disease Awareness Month, a time to focus on finding ways to prevent the disease and enrich the lives of millions of Americans who live with, or care for, someone with Alzheimer’s. Brookdale, a leading owner and operator of senior living solutions throughout the United States, has a long-standing commitment to support research to reduce the impact of Alzheimer’s, which is the sixth leading cause of death in the United States.
To view Multimedia News Release, go to http://www.multivu.com/players/English/64011-brookdale-senior-living-alzheimer-awareness/
